The Iceberg phenomena is also applicable on human beings THE
ICEBERG
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SEA LEVEL KNOWLEDGE & SKILLS ATTITUDE UNKNOWN TO OTHERS
KNOWN TO OTHERS
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In other words, THE ICEBERG
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SEA LEVEL BEHAVIOR VALUES STANDARDS JUDGMENTS ATTITUDE MOTIVES
ETHICS - BELIEFS KNOWN TO OTHERS UNKNOWN TO OTHERS
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WHAT MAKES YOUR LIFE 100% ? ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567891011121314151617181920212223242526 ATTITUDE 120 9 2145
KNOWLEDGE 11141523125475 HARDWORK 81 423151811 SKILLS 1911912 19 =
= = = 82 96 98 100 Let each letter of the alphabetic has a value
equals to it sequence of the alphabetical order:
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THE CAN DO ATTITUDE You CAN DO everything, but not all at once.
You CAN DO everything, if its important enough for you to do. You
CAN DO everything, but you may not be the best at everything. You
CAN DO everything, but there will be limitations. You CAN DO
everything, but youll need help.
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BEST QUOTES ON POSITIVE ATTITUDE A positive thought is the seed
of a positive result. If you dont like something, change it. If you
cant change it, change your attitude. Dont complain. The most
significant change in a persons life is a change of attitude. Right
attitudes produce right actions. If you really want to be happy,
nobody can stop you.
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BEST QUOTES ON POSITIVE ATTITUDE Whether a glass if half-full
or half-empty, depends on the attitude of the person looking at it.
There is a better way for everything. Find it. A positive attitude
is not a destination. It is a way of life. The difference between a
successful person and others is not a lack of knowledge, but rather
a lack of will.
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BEST QUOTES ON POSITIVE ATTITUDE The positive thinker sees the
invisible, feels the intangible, and achieves the impossible. The
man with confidence in himself gains the confidence of others. You
will only go as far as you think you can go. The biggest mistake of
all is to avoid situations in which you might make a mistake.
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BEST QUOTES ON POSITIVE ATTITUDE A positive attitude is like a
magnet for positive results. Our life is a reflection of our
attitudes. Positive attitudes create a chain reaction of positive
thoughts. Attitude, not aptitude, determines your altitude. No man
fails if he does his best.
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BEST QUOTES ON POSITIVE ATTITUDE Sooner or later, those who win
are those who think they can. A creative attitude is the fuel of
progress and growth. Either I will find a way, or I will make one.
Be the change you want to see in this world. Forgive others and you
will be forgiven. ATTITUDE DETERMINES THE ALTITUDE
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What is attitude? ATTIITUDE Evaluative statements Judgments
Opinions, feelings
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For example: I like my job I choose to avoid him. He is
arrogant Discrimination is wrong. My work motivates me. My job is
rude.
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An attitude is a statement that represents an individual's
degree of like or dislike for an item. Attitudes are generally
positive or negative views of a person, place, thing, or event
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What is an attitude? An evaluative statement Reflects how one
feels about something Attitudes are complex Understanding
properties of attitude
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Questions to be answered What are the main components of
attitude? How consistent are attitudes? Does behaviour always
follow from attitude? What are the major job attitudes? How are
employee attitudes measured? What is the importance of attitudes to
workplace diversity?
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Attitudes and Change Affective COMPONENTS OF ATTITUDE Cognitive
Behavioural What a person knows about the situation How the person
feels about it How the person reacts People build up attitudes
which fit their needs and values as they perceive them to be
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My supervisor gave promotion to my co- worker who deserved it
less than me. My supervisor is unfair. I dislike my supervisor I am
looking for some other job Negative attitude towards
supervisor
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The Theory of Cognitive Dissonance Desire to reduce dissonance
Importance of elements creating dissonance Degree of individual
influence over elements Rewards involved in dissonance Desire to
reduce dissonance Importance of elements creating dissonance Degree
of individual influence over elements Rewards involved in
dissonance Any incompatibility between two or more attitudes or
between behavior and attitudes.
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THE FEELINGS OR EMOTIONS TOWARD AN OBJECT
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COGNITIVE KNOWLEDGE AND BELIEFS
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Measuring the A-B Relationship Recent research indicates that
attitudes (A) significantly predict behaviors (B) when moderating
variables are taken into account. Moderating Variables Importance
of the attitude Specificity of the attitude Accessibility of the
attitude Social pressures on the individual Direct experience with
the attitude Moderating Variables Importance of the attitude
Specificity of the attitude Accessibility of the attitude Social
pressures on the individual Direct experience with the
attitude
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Self-Perception Theory Attitudes are used after the fact to
make sense out of an action that has already occurred.
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Types of Attitudes Job Involvement Identifying with the job,
actively participating in it, and considering performance important
to self-worth. Organizational Commitment Identifying with a
particular organization and its goals, and wishing to maintain
membership in the organization. Job Satisfaction A collection of
positive and/or negative feelings that an individual holds toward
his or her job.
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Types of Attitudes Employee Engagement An individuals
involvement with, satisfaction with, and enthusiasm for the
organization. Perceived Organizational Support (POS) Degree to
which employees feel the organization cares about their
well-being.
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An Application: Attitude Surveys Attitude Surveys Eliciting
responses from employees through questionnaires about how they feel
about their jobs, work groups, supervisors, and the
organization.