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Page 1: The ice cream lab icecream industry

ARE YO READY TO CHILLZZZ..??

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CEO- LIBU THOMAS

HR MANAGER- MANU MATHEW K

FINANCIAL MANAGER- ANUMOL KOSHY

MARKETING MANAGER- MONCY ROY

PRO- ANUJA THOMAS

BRANCH MANAGER- AJITH C

MANAGING DIRECTOR- JITHIN R

SALES MANAGER – ATHULYA P

ORGANISATION STRUCTURE

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Bank loan- 50 lakh

Partners share -20 lakh

Estimated fund= 70 lakh

FINANCIAL STRUCTURE

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INTERIOR DESIGN

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VISSION:

“ THE BEST PREMIUM ICE CREAM PLAYER”

MISSION:

“WE EXIST TO THRILL CUSTOMERS, DEFINE & LEAD MULTI BRANDING & BUILD POWERFUL BRAND IMAGE

VISSION, MISSION & OBJECTIEVES

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OBJECTIEVES :

CREATING BRAND AWARENESS

EXPANSION OF BUSINESS

PROVIDING BETTER VALUE TO STAKE HOLDERS

BEST CUSTOMER CARE & SERVICE

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DEMOGRAPHIC

All age group

Especially kids and couples

Higher and middle income group

Geographic

Malls

High foot traffic area

SEGMENTATION

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TARGETING

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Not Everyone likes all our flavours, but each flavour is someone’s

favourite

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PRODUCT DIFFERENTATION

SMOOTHIES

DESSERTS

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SMOOTHIES

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DESSERTS

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THANK YOU


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