The ice cream lab icecream industry

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CEO- LIBU THOMAS

HR MANAGER- MANU MATHEW K

FINANCIAL MANAGER- ANUMOL KOSHY

MARKETING MANAGER- MONCY ROY

PRO- ANUJA THOMAS

BRANCH MANAGER- AJITH C

MANAGING DIRECTOR- JITHIN R

SALES MANAGER – ATHULYA P

ORGANISATION STRUCTURE

Bank loan- 50 lakh

Partners share -20 lakh

Estimated fund= 70 lakh

FINANCIAL STRUCTURE

INTERIOR DESIGN

VISSION:

“ THE BEST PREMIUM ICE CREAM PLAYER”

MISSION:

“WE EXIST TO THRILL CUSTOMERS, DEFINE & LEAD MULTI BRANDING & BUILD POWERFUL BRAND IMAGE

VISSION, MISSION & OBJECTIEVES

OBJECTIEVES :

CREATING BRAND AWARENESS

EXPANSION OF BUSINESS

PROVIDING BETTER VALUE TO STAKE HOLDERS

BEST CUSTOMER CARE & SERVICE

DEMOGRAPHIC

All age group

Especially kids and couples

Higher and middle income group

Geographic

Malls

High foot traffic area

SEGMENTATION

TARGETING

Not Everyone likes all our flavours, but each flavour is someone’s

favourite

PRODUCT DIFFERENTATION

SMOOTHIES

DESSERTS

SMOOTHIES

DESSERTS

THANK YOU