The Future of the Internet... People

TELEFÓNICA I+DMay 2008

The Future of the InternetSystems, Technology, Data, Services ... People

© 2007 Telefónica Investigación y Desarrollo, S.A. Unipersonal

Xavier AmatriainResearcher @ L2000

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Towards an Internet of the “people”

Web 1.0 -> focus on systems and technology

Web 2.0 -> focus on data and services

Web 3.0 -> focus on people

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Tell me who you are...

Tell me what you like and I will tell you who you are

Tell me who you know and I will tell you what you like

Tell me what you have and I will tell you what you need

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Information overload

“Internet users read 10 MB a day, listen to

400 MB a day, and watch 1 MB of

information every second”The Economist, November 2006

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02 Key Technologies

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1. Context, content and user awareness Online services that are aware of context,

content, and users

— Recommender Systems

– The Age of Search is dead... long live the Age of Recommendation

– Hybrid search/recommendation taking user profile and context into account

— Mobile web and localized services

— Personalized and contextualized advertising

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2. Active User vs. Passive Client

The “value of users”

— More and better “FREE” services (Chris Anderson, “The economy of Zero”)

— User mining: exploiting usage and user data

– Selling of services to third parties

– Users become concious of privacy risks and the value of their “actions”

– The “Telco Opportunity”

— Co-creation

– Users as prosumers

– Open paradigm

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3. Virtual Society (I)

Most social activities are progressively moved to the web

— Social Networks

– Specialized, contextualized and mobile

— More and better support to key social activities

– eEducation, eHealth, eGovernment, ...

— Commercial activity more and more based on online transactions

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3. Virtual Society (and II)

3D Web

— Meeting point between social networks, virtual and immersive enviroments

Need for reliable and robust network infrastructures

— The more key social activities move to the web the more we need to make sure we can avoid a blackout effect.

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4. e-Entertainment

Further use of Internet as a replacement/complement to traditional media

— Towards a convergent meeting point between traditional and web-based entertainment services

– Traditional devices increase interactive capabilities.

– More streaming services, VOD, online gaming...

– Hybrid devices with integrated offer of traditional/web media and gaming.

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5. Everything is distributed

More P2P-based services

Cloud computing

More offer/demand of “web services” to develop and deploy services (Amazon, Google...)

The browser as “the Operating System”

— Increase usage of online document creation/maintenance and network storage for final users.