TELEFÓNICA I+D May 2008 The Future of the Internet Systems, Technology, Data, Services ... People © 2007 Telefónica Investigación y Desarrollo, S.A. Unipersonal Xavier Amatriain Researcher @ L2000
The Future of the Internet... People
Oct 17, 2014
Short presentation highlighting the key technologies and areas in the Future of the Internet, most of them related to the idea of putting people in the spotlight.
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TELEFÓNICA I+DMay 2008
The Future of the InternetSystems, Technology, Data, Services ... People
© 2007 Telefónica Investigación y Desarrollo, S.A. Unipersonal
Xavier AmatriainResearcher @ L2000
TELEFÓNICA I+D
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
Towards an Internet of the “people”
Web 1.0 -> focus on systems and technology
Web 2.0 -> focus on data and services
Web 3.0 -> focus on people
TELEFÓNICA I+D
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
Tell me who you are...
Tell me what you like and I will tell you who you are
Tell me who you know and I will tell you what you like
Tell me what you have and I will tell you what you need
TELEFÓNICA I+D
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
Information overload
“Internet users read 10 MB a day, listen to
400 MB a day, and watch 1 MB of
information every second”The Economist, November 2006
TELEFÓNICA I+D
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
02 Key Technologies
TELEFÓNICA I+D
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
1. Context, content and user awareness Online services that are aware of context,
content, and users
— Recommender Systems
– The Age of Search is dead... long live the Age of Recommendation
– Hybrid search/recommendation taking user profile and context into account
— Mobile web and localized services
— Personalized and contextualized advertising
TELEFÓNICA I+D
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
2. Active User vs. Passive Client
The “value of users”
— More and better “FREE” services (Chris Anderson, “The economy of Zero”)
— User mining: exploiting usage and user data
– Selling of services to third parties
– Users become concious of privacy risks and the value of their “actions”
– The “Telco Opportunity”
— Co-creation
– Users as prosumers
– Open paradigm
TELEFÓNICA I+D
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
3. Virtual Society (I)
Most social activities are progressively moved to the web
— Social Networks
– Specialized, contextualized and mobile
— More and better support to key social activities
– eEducation, eHealth, eGovernment, ...
— Commercial activity more and more based on online transactions
TELEFÓNICA I+D
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
3. Virtual Society (and II)
3D Web
— Meeting point between social networks, virtual and immersive enviroments
Need for reliable and robust network infrastructures
— The more key social activities move to the web the more we need to make sure we can avoid a blackout effect.
TELEFÓNICA I+D
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
4. e-Entertainment
Further use of Internet as a replacement/complement to traditional media
— Towards a convergent meeting point between traditional and web-based entertainment services
– Traditional devices increase interactive capabilities.
– More streaming services, VOD, online gaming...
– Hybrid devices with integrated offer of traditional/web media and gaming.
TELEFÓNICA I+D
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
5. Everything is distributed
More P2P-based services
Cloud computing
More offer/demand of “web services” to develop and deploy services (Amazon, Google...)
The browser as “the Operating System”
— Increase usage of online document creation/maintenance and network storage for final users.
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