Isn’t it amazing?
@StevenVBe [email protected]
Conversations are the driver of business growth.
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Conversations are the driver of business growth.
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Yo u have l oads o f
Unused Conversation
Potential !
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Unused Conversation Potential ………………………………………….………..……………..…………………………………………
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Open your eyes & ears Start looking for your Unused Conversation Potential. It’s everywhere.
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The Conversation Company optimizes the conversation potential
Towards a Conversation Company
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Conversation Company boosts your business through:
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People
Culture
Social Media
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Company Culture is the Conversation Guide
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Do you have clear brand values? ………………………………………….………..……………..…………………………………………
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Are the corporate values integrated into everything you do?
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“Personal and moral integrity is one of our basic fundamentals and it has to start with each of us.” Sam Walton founder
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Brand positioning is the long term effect of company culture ……………………………………………………….…
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Company Culture is about having a clear identity and staying loyal to it in everything you do.
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Company Culture is the only long term strategy of the Conversation Company
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Conversation Company boosts your business through:
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Culture
Social Media People …………………………
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Where does every conversation start?
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In the Conversation age, PEOPLE are the media
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28%
Unused Conversation Potential: Customers
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40%
Unused Conversation Potential: Employees
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Conversations from external stakeholders
Con
vers
atio
ns fr
om in
tern
al s
take
hold
ers
Proud company
Conversation company
Boring company
Adored company
Conversations from external stakeholders
Con
vers
atio
ns fr
om in
tern
al s
take
hold
ers
Customer experience
Proud company
Conversation company
Boring company
Adored company
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Really, unused conversation potential can be found everywhere
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Conversations from external stakeholders
Con
vers
atio
ns fr
om in
tern
al s
take
hold
ers
Proud company
Conversation company
Boring company
Adored company
Cul
ture
& n
ews
cont
ent
The magic words: Train & facilitate
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Conversations from external stakeholders
Con
vers
atio
ns fr
om in
tern
al s
take
hold
ers
Proud company
Conversation company
Boring company
Adored company
Connections lead to growth (McKinsey)
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Become an open kitchen
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Transparency is a strength, not a threat
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People are a strength, not a threat
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Conversation Company boosts your business through:
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People
Culture
Social Media ……………………………….……
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Social Media are NOT the goal ………………………………………….………..……………..…………………………………………
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Social Media are the perfect partner of the Conversation Company
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Until now, we only used the first dimension of their power
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First dimension: people to build reach
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Second dimension: Collaboration
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From Co-Creation to Collaboration
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Structural Collaboration
Stru
ctur
al c
olla
bora
tion
Low
Reach
High
Low
H
igh
Stru
ctur
al c
olla
bora
tion
Low
Reach
High
Low
H
igh
Current focus of most companies
Stru
ctur
al c
olla
bora
tion
Low
Reach
High
Low
H
igh
All four quadrants have value
Stru
ctur
al c
olla
bora
tion
Low
Reach
High
Low
H
igh
Stru
ctur
al c
olla
bora
tion
Low
Reach
High
Low
H
igh
Consumer consulting board
Conversations
Broad, open Collaboration
Customer Experience
Content
OPEN AUTHENTIC POSITIVE
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………………………………………….………..……………..………………………………………… A true people centric Company Culture
Employees Customers
Collaboration Content
Conversations Customer Experience
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………………………………………….………..……………..………………………………………… A true people centric Company Culture
Employees Customers
Collaboration Content
Conversations Customer Experience
Customer Experience is about what you DO, Not whay you SAY.
Unused Conversation Potential: Customer Experience
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Service schizophrenia
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………………………………………….………..……………..………………………………………… A true people centric Company Culture
Employees Customers
Conversation Management is about ���observing, facilitating & joining.
Conversations
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………………………………………….………..……………..………………………………………… A true people centric Company Culture
Employees Customers
Content should be the start of a good conversation
Content
Content does NOT equal campaign
Unused Conversation Potential: Content
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Content
Specific update, project or campaign
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………………………………………….………..……………..………………………………………… A true people centric Company Culture
Employees Customers
Collaboration is an extreme form of customer centricity.
Collaboration
Customers are probably the most effective consultants your company can hire.
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Collaboration
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Involve customers in EVERYTHING you do.
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They are employees that are not on the payroll
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@StevenVBe [email protected]
Start now! ………………………………………….………..……………..…………………………………………
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48
Thank you! ………………………………………….………..……………..…………………………………………
linkedin.com/in/stevenvanbelleghem @stevenVBe [email protected]
Let’s connect on
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