Innovation Overview
summary and conclusions 2012
Mike Parsons and Mary B.Rose
Where were we in 2004 ?
• Is Google Desktop search an MS ‘Longhorn’ challenge?
• The iPod and the new music sales channels.
• Digital camera sales overtake roll film.
• Walmart decides on RFID.• Dixons stops selling VCR.• Sony Blue-laser battles with
Toshiba HD-DVD.• VOIP –Disruptive technology
at its most lethal?
Where are these on the diffusion curve December 2012
(December 2004)
users
Time
VOIP
Digital music downloads
Desktop Search
VCR
Roll film camera
RFID
Digital Camera
RFID
VOIP
Roll film and VCR discontinued
Digital Cameras
Desktop Search
Digital music downloads
Innovation Search 2012
• 135 iSearches
across two courses• Here are the trends
as we see them to help your final course work
What has shaped your choices?
Criteria for choice
Country of origin Cultural background Academic Background
Trends in innovation
But what trends in 2012 Innovation Search choices ?
• Funding for Innovation• Incubation and Open
Innovation• Process Innovation
and productivity
• Business Model Innovation
2012 iSearch Trends
• 3D printing • SoLoMo and SoLoMoe• Mobiles as universal tools• User interface UI design
• Imaging• SMART textiles• • Biomimetics• Prosthetics
Crowd-sourcing funding for InnovationSilicon valley trend of early exposure Kickstarter IndiegogoSponsumeAbundancegenerationFunding circle
no loss of equity for entrepreneur start ups
builds early market awareness and even first product volumes
New Start up failure rates very high. 90% 'Incubation' support to improve
Start-Up Chile
Government incubation
aims for cluster of Chilean entrepreneurs
Moscow University visitor also has incubation support
Alternative ENERGY slows
the swarm of new products
and processes has resulted
,,,,,,,creative destruction
Solyndra pv
BetterPlace, interchangeable car batteries has crunched
Alternative ENERGY
air and water to petrol?
problem is energy needed to convert
how to get more out that goes in
5 yr timeline
targeting FI fuel
Process and Productivity: IBM
Globalisation means sourcing in multiple locations and selling in global markets.
Globalisation puts huge demands on supply chain logistics
'IBM Global Processing Services' acts globally for brands without that reach.
Process Innovation glass is 4,000 yrs old
Electro-chromatic glass - windows
Gorilla glass - for mobile phones
Process innovation
Pharmaceutical industry
begins shift from batch to continuous process
time to market drops from months to days
Dangers for those companies who fail to move
PROCESS INNOVATION Baxter - low cost robot helps reshoring
BIGGEST news in process innovation rapid prototyping & rapid manufacturing aka 3D printing ++ the shift to making at location of market
customising possible
customising needed to lift perceived value
3D Printing has potential to transform manufacturing: craft and customisationmeans local & reshoring?
3D Printers the new PC ?
3D Printed Guitar
3D printer for Orthotics
Business Model InnovationPUBLISHING all biz models under stress
Pearson: World's largest publisherbooks, newspapers, magazines
Disruptive innovation in publishing and in education
Shift in business model to consultancy and online delivery of educational resources.
IMAGING innovation slows a 'ball camera ' finds a niche market
war and fire zones
other dangerous environments
toss the ball and it send 360 degree pictures from location
but how to get it back?
The Samsung Galaxy : The Social Camera
• the phone camera waiting to
happen!
• first camera with full on-screen/software controls
• why did it take so long? • power usage?• awaiting battery innovation?
• the forerunner for other device controls
Shifts in technology
SMART phone as universal tool: iPhone/Android
unlock doors, lockotron
control thermostats
dim windows, electro' glass
control mech for kids toys
pays for goods - NTC park and collects your car from multi-s park, Nissan
56% of N Americans have one
Smartphones & Tablets v PCsSales Inflection point 2010:installed base inflection point 2013
SoLoMo
• interlocking trends of social media,
• emerging technologies of mobile phones
• GPS linking friends and services
But where do the trends come from?
2004 Quite a Year to Start a course! : Social Software, Social Networking and Web 2.0
Web 1.0 and Web 2.0 compared
• Web 1.0• Dial up• Yahoo• Personal websites• Britannica online• Software license fees• Publishing• Directories• Software licensing• CD sales• Bits of information
• Web 2.0• Broadband• Google• Blogging• Wikipedia• Open Source• Participation• Tagging
o Picture recognition, human tags, computer analysis
• Hosted services• MP3/podcast• Facebook
On the verge of a Schumpeterian long wave ?
Web 2.0 taken for granted
o Tipping Point approaching for interrelated technologies
o Swarms of innovation in mobile technology
o Are we witnessing a major paradigm shift ?
Web 2.0 as platform
• SAAS = total business system on the web.• SAAS aka Hosted services • Web not optional addition.• Mobile/wearable technologies• Web for broadcasting –TV, radio and pod-
casting• Web as total information• Web as social connection
Strategic Battles• Economist Dec '12 • Battle between
Apple, Google, Fb and Amazon
• MS not even included
• mobile technology will be central
• monopoly concerns now beginning 'G' is under investigation
'Cloud Computing' the battle in the clouds
SaaS/PaaS/IaaS
• Amazon,early mover EC2 • Microsoft, Azure Oct 2008 • and BPOS Federal • Google, 'Gov Cloud' • Salesforce.com • Rackspace • Yahoo&HP&Intel Jul 2008• Oracle launched, date?
Facebook : Web as Business Model
• How has it grown, who funds and what is it worth?
• 2004-2012o Funding raised $516mo Microsoft $240mo Share flotation May 2012-
Facebook valued shares at $38 (values company $104bn
o August 2012 Share Value $18.75
o December 2012 Share value $27.46
o But where does the revenue come from?
Facebook Growth: 800m Users in 2011
Facebook Advertising
• Target advertisingo Localo Nationalo International
My Facebook Ad Page
• My Profile • 58• Female• Mountains,
Gardening, Bird-watching
Mary’s Facebook Ad Page
Disruption and education
• Increasingly personalised information• Whither Higher education or certainly
paradigm shift?• Helps convert information to knowledge• ENTR 313 and EBIN 504 a small
contribution
How this course came to be designed – the history of an innovation : from craft to mass to lean in teaching
1978 • Typical Student: Staff Ratio
1978 8:1
2004• Typical Student: Staff
Ratio 2004 17:1 (UK average)
Evolution of a process
• Large seminars and group learning Collaboration Group learning Presentation skills BUT dialogue and seminar interaction limited
the presentation became the objective rather than vehicle
Hard to monitor individual understanding• OMM project and LUVLE • Econ 120 Pilot of online workshops/learning logs
New Combinations and Innovation
• New combinations lead to innovation
• January 2000 – May 2003 : Mike Parsons and Mary Rose and Invisible on Everest : Innovation and the Gear Makers
Shared vision Shared knowledge Shared leadership Trust and complementary
skills Flexibility
Innovation Course Starting Point
Launched October 2004
Teaching and Learning Challenges identified 2004
1.How to set current innovation and management practices alongside theoretical analysis
2.Developing critical analytical skill relating to the business press
3.Motivation4.80/20 rule5.Plagiarism6.Attendance
Philosophy and pedagogy: where business, academia and technology meet (1)
Mary : 'Past experience with Econ 120 showed that combining online materials, interactive workshops and a learning log was inspirational for both students and staff'
• Mike : “Mary agreed to my proposal that I treat the students as I would employees during an extensive period of management change."
Philosophy and pedagogy: where business, academia and technology meet (1)
Course Design response to challenges and needs
1.Academic and business collaboration2.Opening and closing keynote lectures3.Weekly 2 hour interactive workshops 4.Assessment designed to address key
challenges o Academic Learning Logo Innovation Search
5.Based on LUVLE platform until 2006
Course Achievements Stage 1: to 2004-6
• Key design principles unchanged
• Process of continuous improvement
• Achieved :
• Theory and practice • High levels of student engagement and motivation• Originality in coursework allowing stretching of mark range • Consistently high student ranking despite high workload • Hard to plagiarise • University Prize for UG Teaching 2005
Course achievements Stage 2:
Continuing Challenges in 2006
• Assessment was individual but with associated group working. • How to achieve team working?• How to store Innovation Search?
• Shift from LUVLE to SAKAI – opened up opportunities and brought unpredicted benefits
New Practices
• Wiki the platform for group assignment around Innovation Search
• Forum tool adapted for weekly Innovation Theory Preparation
• Active use of VLE in workshops
The design of Innovation course: from mass teaching to interactive learning
• New Learning Process
Individual
Groups
Inter-group
Tutors?
Academic process and business process
• Pragmatic process • How do we get that process to work• Strong parallels with business – innovation
was the result rather than end itselfo Processes are
Understandable Controllable Improvable
Are the courses innovation ?
• Diffusion?• Productivity
o Large groups better than smallo integrates business and academic worldo Platform for development
UK chancellor and 5 year projection latest Weds Dec 5th 2012
growth prospects very poor
of many problems GREATEST was poor productivity improvement
PROCESS IMPROVEMENT is the way, the route, the method
GO THERE! as you know how
What have we learned ?
• collaborative knowledge • We have learnt from you • Mike’s business : theory has benefited practice • Research – already a paper in progress with several others • Institute for Entrepreneurship and Enterprise Development • Your feedback helps us improve
o Enthusiasm for approach and subject matter o One of highest rated LUMS courses o Innovation Search in teams o The shift to group assessment of Innovation Searcho The idea for web-based course materials and workshop
findings
What do we hope you will take away ?
• But at the heart of innovation is creativity, curiosity and imagination to appreciate :
Potential new combinations The significance of knowledge from other spheres The ‘big picture’ The strengths and weaknesses of a course of action The relationship between an innovation and its business
context