7/28/2019 Submission Boards OUGD303(0)
1/21
Niall Cruickshank-Sutton
FMP | OUGD303
Page: 1
Pages: 23
Brie: 4
Title: Becci Short Branding
Create a comprehensive brand and
identity or 3rd year photography
student Becci Short.
Brie
7/28/2019 Submission Boards OUGD303(0)
2/21
Niall Cruickshank-Sutton
FMP | OUGD303
Page: 2
Pages: 23
Brie: 4
Title: Becci Short Branding
Printed branded collateral utilising
a simple colour scheme as to not
detract rom the photography. Using
simple black and white colours or
the branding allows the logo to be
much more versatile dependant on how
it is used.
7/28/2019 Submission Boards OUGD303(0)
3/21
Niall Cruickshank-Sutton
FMP | OUGD303
Page: 3
Pages: 23
Brie: 4
Title: Becci Short Branding
Printed publication to showcase the
photography o Becci Short. Taking
you through several projects divided
where the photography wraps around
the page with the title to lead you
through the book.
The look books ormat 180mm x 180mmis as such to allow it to be easily
transported but once opened there
is still a large double page area to
present work.
Look book
7/28/2019 Submission Boards OUGD303(0)
4/21
Niall Cruickshank-Sutton
FMP | OUGD303
Page: 4
Pages: 23
Brie: 4
Title: Becci Short Branding
Website
beccishortphotography.co.uk, a
portolio site with links to current
work, past work, social networks and
online publication in which her work
has been eatured.
7/28/2019 Submission Boards OUGD303(0)
5/21
Niall Cruickshank-Sutton
FMP | OUGD303
Page: 5
Pages: 23
Brie: 5
Title: Crash Blossoms
Create an identity, theme and
additional artwork or The Crash
Blossoms rst studio album. Use the
album art work to create a subsequent
campaign to promote the band.
Brie
7/28/2019 Submission Boards OUGD303(0)
6/21
Niall Cruickshank-Sutton
FMP | OUGD303
Page: 6
Pages: 23
Brie: 5
Title: Crash Blossoms
Full printed collateral or the
Crash Blossoms album launch, a live
brie to produce a body o work
which will allow the band to eec-
tively promote themselves.
The collateral is tied together by
a common theme o photography and
type, the covered up concept is uti-
lises these elements to gain eect.
7/28/2019 Submission Boards OUGD303(0)
7/21
Niall Cruickshank-Sutton
FMP | OUGD303
Page: 7
Pages: 23
Brie: 5
Title: Crash Blossoms
An interatrial part o this project
is the typeace use, Sound bytes. The
illegible typeace works as a decisive
element to the identity working as
a mask to cover/distort other text,
its is also used when possible in the
place o legible text.
Typeace and Print
7/28/2019 Submission Boards OUGD303(0)
8/21
Niall Cruickshank-Sutton
FMP | OUGD303
Page: 8
Pages: 23
Brie: 5
Title: Crash Blossoms
The web collateral or this brie
takes a many orms, a website
specically or the album launch, the
iTunes pages and album down loads.
It also covers other aspects such as
Youtube and other social networks.
Web Collateral
7/28/2019 Submission Boards OUGD303(0)
9/21
Niall Cruickshank-Sutton
FMP | OUGD303
Page: 9
Pages: 23
Brie: 6
Title: Yearbook
Create a part print part PDF
publication or the current and
soon to be graduating year o Art
and Design (interdisciplinary)
student rom Leeds College o Art,
the publications must showcase
there work while being a keepsake
or the students.
Brie
7/28/2019 Submission Boards OUGD303(0)
10/21
Niall Cruickshank-Sutton
FMP | OUGD303
Page: 10
Pages: 23
Brie: 6
Title: Yearbook
The Printed aspect o this brie
allowed or specialist print nishes
and techniques the publication
oiled and olded showcases some
o the courses work while promoting
a series o event and exhibitions
leading up to the nal show.
Printed Publication
7/28/2019 Submission Boards OUGD303(0)
11/21
Niall Cruickshank-Sutton
FMP | OUGD303
Page: 11
Pages: 23
Brie: 6
Title: Yearbook
The publication a cropped A1 that
olds down into a 210mm x 210mm
square uses several 45 degree olds
to achieve this, the olding o
the publication was paramount to
the concept and vision held by the
design team and the concept team.
Folds
7/28/2019 Submission Boards OUGD303(0)
12/21
Niall Cruickshank-Sutton
FMP | OUGD303
Page: 12
Pages: 23
Brie: 6
Title: Yearbook
The PDF aspect o this brie is to
showcase the work o the students on
a much larger scale to the printed
document. This allows a much larger
amount o people to access the
document. The PDF is interactive
with live links to work and students
websites, email addresses and blogs.
PDF Publication
7/28/2019 Submission Boards OUGD303(0)
13/21
Niall Cruickshank-Sutton
FMP | OUGD303
Page: 13
Pages: 23
Brie: 8
Title: The Untold Theatre Company
Create a comprehensive re brand o
an independent theatre company based
in Londons West End.
Brie
7/28/2019 Submission Boards OUGD303(0)
14/21
Niall Cruickshank-Sutton
FMP | OUGD303
Page: 14
Pages: 23
Brie: 8
Title: The Untold Theatre Company
Printed range brought together by
colour and the blind embossed logo.
There is an emphasis on print nishes
and tactility representative o the
companies motivations and belies.
Printed collateral including;
script, letterhead, notebooks and
business cards.
7/28/2019 Submission Boards OUGD303(0)
15/21
Niall Cruickshank-Sutton
FMP | OUGD303
Page: 15
Pages: 23
Brie: 8
Title: The Untold Theatre Company
Logo
The Untold Theatre Company logo is
designed with simplicity in mind
while showing the proessionalism
and quality o the company. The
merging o the letter orms is
representative o the unity and
bringing together o bright new
talent and the 45 degree line hiding
part o the C leads toy to believe
there is more to see.
7/28/2019 Submission Boards OUGD303(0)
16/21
Page: 16
Pages: 23
Niall Cruickshank-Sutton
FMP | OUGD303
Brie: 8
Title: The Untold Theatre Company
Revamp o the Untold Theatre Company
website to bring it in line with the
new branding.
Website
7/28/2019 Submission Boards OUGD303(0)
17/21
Niall Cruickshank-Sutton
FMP | OUGD303
Page: 17
Pages: 23
Brie: 9
Title: Prospectus
Create a pitch or the 2014/2015
Leeds College o Art prospectusrepresenting the colleges ambitions
and plans to strive orward as a
leader in art education.
Brie
WE
ARE
2014
2015
7/28/2019 Submission Boards OUGD303(0)
18/21
Niall Cruickshank-Sutton
FMP | OUGD303
Page: 18
Pages: 23
Brie: 9
Title: Prospectus
Duration 3 Years
Study Mode FullTime
TermStarts SeptemberUCASCode W222
ValidatedBy Open University
Course Leader
Duncan Harrison
0113 2028000
BA (hons) Printed Textiles & Surface Pattern Design
Leeds College
of Art
Prospectus
2014 -2015
HE Courses Page 86 HE Courses Page 87
As a student, youll have the signicantadvantage o your own permanent
studio space. We place major importance on drawing, butyoull also translate
your ideas into digital ormats. Youll use cutting-edge computer suites plusproessionallyequipped workshops or dyeing, screen-printing, heat-transer
printing, digital printingand laser-cutting. The emphasis is on originalityand
innovation, and the highest standards o workand proessionalism.
We also showstudentworkat international bookairs, and the New Designers
Exhibition, London, is an opportunityor our graduatingstudents to present
themselves and their workto aproessional audience and to meetpotential
employers. First-year students have aweek-longstudy trip to Amsterdam or
other cultural capitals while second-year students have achoice o two visits
to Paris. A urther visitto NewYorkis scheduled everythree years, open to
students on all three years.
What YouWill Study
Year One You will explore drawing, colour and design and arange o print
methods bothtraditional and digital or paper and abric. We will help you
nd, develop and express your own personal interests and approach
to designing.
Year Two Innovation is the ocus and strivingto develop a personal hand-
writing thatyou can applyto all to your choice o design contexts.
Year Three You will plan your own programme o work in your chosen area
o specialisation to give you the experience and proessional portolio you
require to condentlypresentyoursel to the design industry.
The Textile Fellowship allows some students to stayon ater graduating and
use our acilities to do proessional collaborations and/or set up their own
business with the supporto course tutors.
WorkPlacements
Our students are in highdemand and veryquicklysecure
workplacementopportunities withtop studios.
Accolades
Students win countless national and international designawards including; TigerprintAward, NewDesigners Harle-
quin Award, New Designers, Texprint Winner, Surtex, New
York, Worshipul Companyo Dyers Award, Prestigious
Textiles Award, Clothworkers Foundation Award or the
ashion market, Clothworkers Foundation Award or
the interiors market, Association o Fashion and Textiles
Award, 2012, Ideal Wallpaper Design o the Year, SDCIn-
ternational Design Competition, Zizzis FreshTalent, Print
Odyssey, Beta ashion.com Scar Competition, 2Travel
BursaryAwards to Premiere Vision and Indigo, Paris, BradordTextiles SocietyGrand
Prize Winner Muraspec Wallpaper Competition.
DestinationCareers
Graduates o this programme are highlysought-ater,
joining the design studios o infuential companies. Manynd jobs in ashion prints and interior products and ur-
nishings; wall coverings; cards and git wrap; mediaand
publishing; ashion marketing; styling; buying; and interior
design. Others set up their own businesses, producing
work or private commissions or major brands.
This programme has anoutstanding
global reputation.We lookor
talented,hard-working people who
will develop their own handwriting,
bothanticipating and setting
uture trends.Inexchange we oer
incomparable tuition,experiences
and opportunities.Whilst onthe
programme students are given
opportunities tosell their work
at trade airs.We have exhibited
or manyyears at IndigoinParis, a
leading ashionabric air,and also
at MooD inBrussels or Maisonet
Objet inParis or those specialising
ininterior abrics.
Degree Programmes
Portolio Youll need to showus aportolio o relevant
practical work, demonstratingyour abilityand enthusiasm
or the course youre applyingor. We will also wantto
see level 3qualication/s in an artand design related
subject(see below).
English Youll need to have passed GCSE EnglishLan-
guage or EnglishLiterature atgrade C or above, or
Functional Skills in Englishor KeySkills Communications
atLevel 2. For mature students, an Access to Higher Edu-
cation qualication in artand design will also be accept-
able to demonstrate Englishlanguage ability. For mature
students who are unable to provide ormal evidence o an
appropriate standard o English, the College mayrequest
completion o its own Englishprociency test.
Doing aFoundationDiploma? I youre studyingan
accredited oundation diplomain artand design, youll
need aminimum o 260 UCAS tari points**rom that
plus your AS and A2or Extended Diplomaresults You mayadd together AS/A2/Extended Diplomaand Foundation
Diplomatari points in arrivingat 260 points. Youll also
need aGCSE grade A*-C in EnglishLanguage, English
Literature or equivalent(see above).
Doing anExtended Diploma? Youll need aminimum o
3Merits (MMM)rom an extended diplomain arelevant
subject.Youll also need aGCSE grade A*-Cin English
Language, EnglishLiterature or equivalent(see above).
Doing ASand A2? Youll need 260 tari points**rom
your AS and A2 studies. Two o your qualications mustbe
atA2 level, one o whichshould be in an artand design
or related subject. Youll also need aGCSE grade A*-C
in EnglishLanguage, EnglishLiterature or equivalent(see
above).
Mature student Access toHigher Education? Youll need
arecognised Access to Higher Education course special-
isingin artand design.
Doing anyother qualifcation? We acceptanumber o
other qualications. For ull details, please reer to our
course entryrequirements on the UCAS website and the
UCAS tari points tables atucas.ac.uk
**Tariffpointsgained atAS level will onlycounttowards
the overall tariffscore ifthe same subjecthas notbeen
taken atA2level. Aguide to tariffpointsmay be found on
the UCAS website a twww.ucas.com/students/ucas_tariff
Further EducationProgrammes
FoundationDiplomain Art & Design You should normally
be atleast 18 years old withaminimum o one A level
plus three GCSE passes atgrade C or above, or equiva-
lentqualications. You should also be able to presenta
portolio o workwhich demonstrates your interests and
abilityin artand design.
Entry Requirements
Leeds Collegeof Art
Prospectus2014 -2015
EntryRequirements Page136
Extended Diplomain Art & Design You should be at
least16 years old, have a minimum o our GCSE passes
atgrade C or above, or an Intermediate GNVQor Level 2
Diplomain Art& Design atamerit or above, and be able
to presentaportolio o work whichshows your interest
and abilityin artdesign
and/or technology.
Level 2 DiplomainVisual Arts and Access toHigher
Education There are no ormal entryqualications or
this course, butyou may wishto show us examples o
workwhich demonstrate your creative side or skills such
as drawings, paintings, models, garments or photographs.
Students withsucientexperience in artand design may
progress directlyto the second year (Access to Higher
Education)o the programme.
Mature students I youre older than the typical college
entrantand dont have traditional qualications, we will
consider your relevantexperience as well as your educa-tional background. Your application orm should provide
as muchinormation as possible or consideration by
admissions sta and, i we consider it to be relevant, well
explore iturther withyou atinterview.
EntryRequirements Page137
WEARE THE
BEGINNING
2014-
2015
We Are The Beginning, the pitch was
a collaboration between mysel and
Max Gregory. Our concept was that
the college is at a new beginning
and so are the prospective students.
We wanted to create a tactile,
beautiul piece o print orthe cover and have a highly
proessional interior as a
refection o the college.
Original Pitch
7/28/2019 Submission Boards OUGD303(0)
19/21
Niall Cruickshank-Sutton
FMP | OUGD303
Page: 19
Pages: 23
Brie: 9
Title: Prospectus
Collaboration
WE ARE LUKE,
NIALL, JOE,
AND MAX.
WE ARE... Successul in our pitch
but the marketing department want
us to collaborate with Joe and Luke
bringing our two concepts together
to create the best possible outcome.
The two pitches have there own
strengths and weaknesses, the tone
o voice o one and the design othe other. Combined we will be able
to create publication suitable or
the ambitions o the institute.
WEARE THEBEGINNING
2014-2015
Leeds College
of Art
Prospectus
2014 -2015
Entry
Requirements
Page136
Short Courses
WE ARELOOKING FOR
POTENTIAL
Page137
Short Course Leader
Sharon Bainbridge
01132028000
Our enormouslypopular creative shortcourses are open
to anyadult, regardless o their experience (or otherwise)
in artand design. Theypresenta superb opportunity
to learn and/ or continue to practise aspecialistcrat
in your own time, taughtby highlyqualied tutors and
withull access to the Colleges excellentacilities and
workshops. All o the courses are available as ten week
creative shortcourses or bespoke proessional courses.
We also oer a vibrantchildrens and youngpersons
SaturdayArtSchool throughthe year.
Further inormation on the above is available on the
College website.
7/28/2019 Submission Boards OUGD303(0)
20/21
Niall Cruickshank-Sutton
FMP | OUGD303
Page: 20
Pages: 23
WE
ARE
2014
2015
Brie: 9
Title: Prospectus
The new concept runs with the tag
line WE ARE. The collaboration has
brought the best o both pitches
into one. The design is slick and
proessional with an emphasis on
the work produced by the students,this is done my the ocus on great
quality photography accompanied by
simple and eective design.
New Concept/Presentation
Leeds College
of Art
Prospectus
2014 -2015
HECoursesPage 76 Page 77
What Youll Study
Year OneFocusing on the undamentals
o visual language, youll explore research
methods and studio practice around type,
language, image, narrative, meaning and
message. Youll work with typography, print,
drawing, digital media, photography and the
moving image.
Year TwoTaking a more sel-directed role,
youll develop your ideas using specialist
workshops, critical assessments and seminars.
Youll also consider audience context,
distribution, and ethical practice.
Year ThreeYoull be introduced to proessional
practice, project management and business/
marketing studies. Youll work on negotiated
bries, competition bries, sel-promotion and
sel-publication, building your portolio and
contribution to the End o Year Show.
Placements
Work placements and internships can be
negotiated across sectors such as branding/
identity, packaging, inormation graphics,
digital, editorial and publishing. Past
placements include Aardman Animations,
Brass, Build, Creative Spark, Creative Review,
Generation Press, Glue, SEA, TBWA, The Beautiul Meme, uber
London,
and many more.
Accolades
Students win countless awards; recent wins include D&AD Best new
Blood, International Society o Typographic Designers, SH!, and
Yorkshire Digital Awards (Best new Talent).
DestinationCareers
Graduates work as reelancers or in a studio as part o a design
team. Careers include design or publishing (books, magazine and
newspapers); retail, branding and promotion; web design; motion
graphics; packaging; inormation graphics and much, much more.
WE ARE
BA (HONS.) GRAPHIC DESIGN
Leeds College
of Art
Work byJohn Smith
Work byJohn Smith
Prospectus
2014 -2015
HECoursesPage 78 Page 79
WE ARE
BA (HONS.) GRAPHIC DESIGN
7/28/2019 Submission Boards OUGD303(0)
21/21
Niall Cruickshank-Sutton
FMP | OUGD303
Page: 21
Pages: 23
Brie: 9
Title: Prospectus
Art Direction
As previously mentioned there is a
huge emphasis on good quality images
that represent the ull plethora o
activity and amount o amazing work
going on at the institute.
This requires art direction rom theteam to guide the photographer to get
the images that t with our vision
and concept or the prospectus