YCN submission boards

Arthur Carey & Joanne Catlow

FAIRTRADE - YCN 2011Leeds College of Art. BA (Hons.) Graphic Design.

Arthur Carey & Joanne Catlow

FAIRTRADE - YCN 2011Leeds College of Art. BA (Hons.) Graphic Design.

Brief: Produce a viral video on a creative new level.Inspire passion in supporters of FAIRTRADE.

Response:

We decided to focus on what we could communicate effectively whilst keeping todays worryingly-fickle online audience watching.

Research highlighted that people associated FAIRTRADE with bananas, coffee and images of smiling farmers but very few knew about the diverse range of products/ways to support FAIRTRADE that existed.

Resolution:

We tried with a limited budget to make a visually engaging stop-motion animation of the wide range of products, ending with the words ‘more than just bananas’.

No. FAIRTRADE products:

1994: 32011: 3000+