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Baljeet Kaur Samra / OUGD203

YCN Student Awards 2011 - 2012 / Swarovski

Attract the next generation of Swarovski fans

Working in collaboration with Sadie Thompson as well as Sinead OHerlihy a 3rd

year Fashion student at Leeds College of Art.

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Although the brief was set by Swarovski, after gathering a broad range of research

we soon realised that the brief set was already being fullled by a new Swarovski

sub-brand called Lola & Grace. It was hard to ignore the development of the sub-

brand so myself and Sadie made the decision to move away from Swarovski and

create a range of promotional packaging for Lola & Grace.

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Through our combined research about Lola & Grace myself and Sadie took

the decision to produce a range of limited packaging that was inspired by the

jewellery as well as the latest fashion. By working with Sinead OHerlihy we

wanted to propose the idea of having a clothing range that complemeted the

Lola & Grace jewellery.

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1 : 6Concept


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Going for a simple square box design, made especially for rings, but can also

package other jewellery. Making it slightly more quirky by making the lid slightly

angled rather than straight across, this ensures the pattern is revealed around

the box.

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Making the base and lid of the box seprate with the middle section designed to

have a pattern printed onto it, so the lid sits just onto the middle section of the

packaging.

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2 : 6Packaging


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The initial starting point behind the packaging was to creating vector based

patterns that were inspired by the new range of jewellery. After created a series

of patterns we found that we needed something that was more relevant to the

fashion range designed by Sinead OHerlihy, as these patterns just didnt work

as well.

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After the vector based patterns I began working on patterns that were more

organic, using water colour paints. These tted the range of jewellery as well as

the dresses designed by Sinead. As well as the idea behind the patterns myself

and Sadie also decided to make sure we kept a limited colour palette so that the

different packaging would still tie in together.

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3 : 6Patterns


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Using the individual water colour patterns that I had created, I scanned them in

to create repeated patterns in illustartor, this meant the pattern was slightly more

condensed and worked across the packaging.

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Myself and Sadie decided to go for creating two repeated patterns each so we

had four different packaging concepts with two of our patterns each. We decided

to keep the colours similar across all the packaging.

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4 : 6Packaging


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Using the original water colour patterns to be printed onto the gift bags. Looking

at which patterns suite the rest of the packaging prints ensuring the colours tie

the packaging together.

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After myself and Sadie and started working with Sinead we found that she was

showcasing her collection at Manchester Fashion Week, we thought it would be

a great idea to create the gift bags and packaging as promotional material that

could be given out to VIP guests at Manchester Fashion Week.

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5 : 6Gift Bag


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As well as the packaging, we had proposed the idea of merging the Lola & Grace

store with the House of Herlihy. We felt that this would ensure the consumers

would engage with the brand more as well as giving up and coming fashion

designers exposure. Although the proposal was based on a merger with the

House of Herlihy, it could easily work with any up and coming designer.

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We both came up with individual for the shop front, seeing what we could create,

after talking about our designs we were able to come together to create the nal

shop front which included the most relevant aspects of our designs.

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6 : 6Shop Front

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