NEW YCN final boards.

The Graze Working Lunch box and deliverables aim tovisually communicate the brand in a bold, crisp, and minimal aestheticwith a range of outcomes including a promotional printed mailshot as well as the internal box items which are visually consistent to the overall brand and identity.

1. GRAZE WORKING LUNCH PROMOTIONAL BOX DESIGN 2. GRAZE WORKING LUNCH SNACK POT LIDS3. GRAZE WORKING LUNCH PROMOTIONAL BOX STICKER SEAL4. PROPOSED GRAZE WORKING LUNCH PROMOTIONAL MAILSHOT DESIGN5. GRAZE WORKING LUNCH NAPKIN6. GRAZE WORKING LUNCH BAMBOO FORK

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W O R K I N G L U N C Hgraze

SOPHIE WILSONCHARLIE CROSBY

WORKINGLUNCH graze

n a t u r e d e l i v e r e d

1 OFFICE TOWERLONDONW1CH 9APUNITED KINGDOM

POSTAGE PAID GBTW 30519

DELIVERABLES

grazen a t u r e d e l i v e r e d

grazen a t u r e d e l i v e r e d

CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA

grazen a t u r e d e l i v e r e d

grazen a t u r e d e l i v e r e d

HONEYCOMB FLAPJACK

BOLLYWOOD BLENDTROPICAL DIAQUIRI

WORKING LUNCH graze1 OFFICE TOWERLONDONUNITED KINGDOMW1CH 9AP

Graze WorkingLunch

@grazeworklunch

FOR MORE INFORMATION ABOUTGRAZE WORKING LUNCH

THE GRAZE WORKING LUNCH is a brand new promotional boxfrom Graze which provides a healthy, balanced meal for officeworkers and commutersthroughout the day.

The Working Lunch works byfour key values to create this balance:

- Appetite- Energy- Healthy heart- Wellbeing

THE GRAZE WORKING LUNCH is a brand new promotional boxfrom Graze which provides a healthy, balanced meal for officeworkers and commutersthroughout the day.

The Working Lunch works byfour key values to create this balance:

THE GRAZE WORKING LUNCH is a brand new promotional boxfrom Graze which provides a healthy, balanced meal for officeworkers and commutersthroughout the day.

The Working Lunch works byfour key values to create this balance:

W O R K I N G L U N C Hgraze

W O R K I N G L U N C Hgraze

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grazen a t u r e d e l i v e r e d

Nutritional information can be found printed on inside lid

THE CONTENTS OF THIS BOX ARE NOTSUITABLE FOR PEOPLE WITH NUT ALLERGIESAND SOME FOODS MAY BE UNSUITABLE FORYOUNG CHILDREN, SO PLEASE TAKE CARE.

Made from sustainable forests, biodegradable, and

100% recyclable

Please reuse and recycle

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CONCEPTThe Graze Working Lunch promotion is targeted at 18-30 youngprofessionals with busy, working lifestyles, in order to ensure a healthy,balanced lifestyle and diet.For this lifestyle can be achieved fitting into this lifestyle with ease, Graze Working Lunch vending machines will be placed in officeenvironments, as well as promotional sales stalls in city venues (such as train stations) to cover all commuting/employee market areas.

1. ONLINE INFORMATION AND ORDERING APP SERVICE2. FACEBOOK AND TWITTER ACCOUNTS FOR THE GRAZE WORKING LUNCH PROMOTIONAL CAMPAIGN- RECEIVING INSTANT NEWS UPDATES AND LATEST NEW PRODUCTS3. GRAZE WORKING LUNCH VENDING MACHINES FOR OFFICES4. GRAZE WORKING LUNCH PROMOTIONAL BOX DESIGN5. GRAZE WORKING LUNCH VENDING STALL FOR CITY LOCATIONS

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W O R K I N G L U N C Hgraze

SOPHIE WILSONCHARLIE CROSBY

W O R K I N G L U N C HgrazeHOME/ABOUT/ORDER

W O R K I N G L U N C Hgraze

HOME/ABOUT/ORDER

Whats in your box? graze NEWS DELIVERED

graze OFFERS graze CONNECTED

g

grazeT H E

W O R K I N G L U N C Hgraze

HOME/ABOUT/ORDER

WELL BEING HEALTHY HEART

APPETITE ENERGY

W O R K I N G L U N C Hgraze

HOME/ABOUT/ORDER

BROWSE OURRANGE

FEED A FRIEND

CALENDAR

YOUR ACCOUNT

31

g

WORKINGLUNCH graze

n a t u r e d e l i v e r e d

1 OFFICE TOWERLONDONW1CH 9APUNITED KINGDOM

POSTAGE PAID GBTW 30519

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W O R K I N G L U N C HgrazeHOME/ABOUT/ORDER

W O R K I N G L U N C HgrazeHOME/ABOUT/ORDER

W O R K I N G L U N C HgrazeHOME/ABOUT/ORDER

FEED YOUR FRIENDS

T H E

graze

APPETITEENERGY

HEALTHY HEARTWELLBEING

THE EASY WAY FOR A BALANCED,

HEALTHY MEAL

WORKINGLUNCH

Graze WorkingLunch

@grazeworklunch

FOR MORE INFORMATION ABOUTGRAZE WORKING LUNCH

HOME/ABOUT/ORDER

Your friends can try graze for free! Find out more at graze.com/friends

(see link below).

For every friend who signs up with your code, we’ll give you the chance of donating £1 to the

graze school of farming in Uganda (Reg Charity No. 1102474) or getting

£1 off the cost of your next box.

GRAZE.COM/FRIENDS

W O R K I N G L U N C Hgraze

BRAND/IDENTITYOne of the major focuses of the Graze Working Lunch promotion is to create a strong, consistent visual brand that would be instantly recognisable across a wide range of product deliverables.A minimal three colours (plus stock) has been used across the range of promotional and informative media to ensure that the visual identity is bold, and with the addition of the autumnal colour palette, is in keeping with the natural, wholesomeness and warmth of the brand that could easily be continued outside of the Working Lunch promotion.

1. WEBSITE HOMEPAGE FOR SMARTPHONE2. SUBSCRIBABLE NEWSLETTER “THE GRAZE”3. GRAZE REVISED BRAND LOGO4. GRAZE WORKING LUNCH PROMOTIONAL LOGO FOR DIGITAL MEDIA

3/5 SOPHIE WILSONCHARLIE CROSBY

grazen a t u r e d e l i v e r e d

W O R K I N G L U N C Hgraze

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W O R K I N G L U N C HgrazeHOME/ABOUT/ORDER

W O R K I N G L U N C HgrazeHOME/ABOUT/ORDER

W O R K I N G L U N C HgrazeHOME/ABOUT/ORDER

W O R K I N G L U N C Hgraze

HOME/ABOUT/ORDER

Whats in your box? graze NEWS DELIVERED

graze OFFERS graze CONNECTED

g

grazeT H E

W O R K I N G L U N C Hgraze

HOME/ABOUT/ORDER

WELL BEING HEALTHY HEART

APPETITE ENERGY

W O R K I N G L U N C Hgraze

HOME/ABOUT/ORDER

BROWSE OURRANGE

FEED A FRIEND

CALENDAR

YOUR ACCOUNT

31

g

W O R K I N G L U N C HgrazeHOME/ABOUT/ORDER

FEED YOUR FRIENDS

T H E

graze

APPETITEENERGY

HEALTHY HEARTWELLBEING

THE EASY WAY FOR A BALANCED,

HEALTHY MEAL

WORKINGLUNCH

Graze WorkingLunch

@grazeworklunch

FOR MORE INFORMATION ABOUTGRAZE WORKING LUNCH

HOME/ABOUT/ORDER

Your friends can try graze for free! Find out more at graze.com/friends

(see link below).

For every friend who signs up with your code, we’ll give you the chance of donating £1 to the

graze school of farming in Uganda (Reg Charity No. 1102474) or getting

£1 off the cost of your next box.

GRAZE.COM/FRIENDS

PROMOTIONThroughout the Graze Working Lunch promotional campaign, digital and interactive online media will be a great influence on the advertising outcomes and message distribution.We believe this adheres to the environmental ethos of the company, whilst also reflecting the digital ordering service, as well as a providing a cost effective incentive of information sharing.

1. GRAZE WORKING LUNCH WEBSITE2. ONLINE INFORMATION AND ORDERING APP SERVICE3. WEBSITE HOMEPAGE FOR SMARTPHONE/SUBSCRIBABLE NEWSLETTER “THE GRAZE”4. FACEBOOK AND TWITTER ACCOUNTS FOR THE GRAZE WORKING LUNCH PROMOTIONAL CAMPAIGN- RECEIVING INSTANT NEWS UPDATES AND LATEST NEW PRODUCTS

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SOPHIE WILSONCHARLIE CROSBY

W O R K I N G L U N C Hgraze

SPECIFICATIONSThe Graze Working Lunch promotional campaign maintains a strong,visual consistency throughout the range of print and digital outcomes, with a minimal three colour plus stock colour palette and a consistent use of the typeface family ‘Quicksand’, which is used in Light, Book, and Bold varities.

1. COLOUR PALETTE USED THROUGHOUT GRAZE WORKING LUNCH PROMOTIONAL DESIGNS 2. KRAFT BOARD STOCK USED FOR GRAZE WORKING LUNCH BOX3. GRAZE WORKING LUNCH BAMBOO FORK 4. GRAZE WORKING LUNCH BRANDING IN CONTEXT 5. QUICKSAND TYPEFACE USED THROUGHOUT GRAZE WORKING LUNCH PROMOTIONAL DESIGN/BRANDING

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#F9A03E

#9A6733

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SOPHIE WILSONCHARLIE CROSBY

W O R K I N G L U N C Hgraze

W O R K I N G L U N C HgrazeHOME/ABOUT/ORDER

W O R K I N G L U N C HgrazeHOME/ABOUT/ORDER

THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG

THE QUICK BROWN FOXJUMPED OVER THE LAZY DOG

THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG

QUICKSAND LIGHTABCDEFGHIJKLMNOPQRSTUVWXYZ

QUICKSAND BOOKABCDEFGHIJKLMNOPQRSTUVWXYZ

QUICKSAND BOLDABCDEFGHIJKLMNOPQRSTUVWXYZ

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