EMILY FAIRBANK / GRAPHIC DESIGN / OUGD301 BRIEF 4: YCN // YAHOO! 01/03 THE BRIEF Make Yahoo! the world’s most popular homepage through a digital creativecampaign. BACKGROUND Yahoo! was the original .com start-up page.Now Google and Facebook are more popular.There is a need to inspire the users, and new Internet users,to set Yah oo! as their homepage and create a Yahoo! Email account. TARGETAUDIENCE 13-18 year olds.They use the Internet for work,social networking, music,videos, gaming,blogging and photo sharing. CONCEPT Make Yahoo! more personal. Teenag ers like to be listened and have a social networking page on the Internet. The concept is to re-introducin g bloggingtoYahoo!, leading to constant interaction with the website. DELIVERABLES Blogging web page,phone and tablet app for the website and digital advertising. THE MORE PERSONAL SIDE OF BLOG HAVE YOUR SAY SIGN UP BLOG HAVE YOUR SAY THE MORE PERSONAL SIDE OF SIGN UP BLOG SIGN UP BLOG BLOG HAVE YOUR SAY LOGIN USERNAME PASSWORD BLOG HAVE YOUR SAY LOGIN
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