Man on the Moon Consulting Redefining market & brand boundaries

Core customer strategy canvas: This exercise is fundamental to building a unique position for brands, and it’s impact is both operational, and on communications. It first captures brand positions according to attributes deemed to affect your core customers’ choices. The canvas below shows the current position of your brand, your competitor’s position, and finally your future brand position – as you seek radical differentiation. Note the arrows. Action plans will be built so that you can operationally deliver on the future brand promise.

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Attribute 1 Attribute 2 Attribute 3 Attribute 4 Attribute 5

Your brand position future

Your brand position today

Competitor