Man on the Moon Consulting Redefining market & brand boundaries Core customer strategy canvas: This exercise is fundamental to building a unique position for brands, and it’s impact is both operational, and on communications. It first captures brand positions according to attributes deemed to affect your core customers’ choices. The canvas below shows the current position of your brand, your competitor’s position, and finally your future brand position – as you seek radical differentiation. Note the arrows. Action plans will be built so that you can operationally deliver on the future brand promise. 0 1 2 3 4 5 Attribute 1 Attribute 2 Attribute 3 Attribute 4 Attribute 5 Your brand position future Your brand position today Competitor
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Man on the Moon Consulting Redefining market & brand boundaries
Core customer strategy canvas: This exercise is fundamental to building a unique position for brands, and it’s impact is both operational, and on communications. It first captures brand positions according to attributes deemed to affect your core customers’ choices. The canvas below shows the current position of your brand, your competitor’s position, and finally your future brand position – as you seek radical differentiation. Note the arrows. Action plans will be built so that you can operationally deliver on the future brand promise.
0
1
2
3
4
5
Attribute 1 Attribute 2 Attribute 3 Attribute 4 Attribute 5
Your brand position future
Your brand position today
Competitor
Related Documents
