Statistical research on business tourism.
Why is it so important?”Marek Phillips
CAT Publications
Agenda
• Who are CAT Publications
• Statistics definitions
• ICCA statistics
• Statistical analysis and Interpretations
• What does it mean for Poland
CAT Publications
• Publisher of meetings magazines– we deliver an audience of buyers to our advertisers
• M&IT Magazine – UK corporates
• AMI Magazine – international associations
• Digital products
• Statistics used to help sell advertising
Statistics definition
• Quantitative report leads to qualitative analysis– Statistics is the study of the collection, organization,
analysis, interpretation and presentation of data.– We use Numbers to help define audience
• Reliable, trustworthy, • Used to compare products• Can be analysed in different ways • Show trends: numbers of groups,group sizes • Net worth to destination
ICCA Statistics
• ICCA Definition: International Congress and Convention Association – The ICCA Statistics Reports are based on the ICCA Association Database, which
means the figures cover meetings organised by international associations which: – take place on a regular basis – rotate between a minimum of three countries– have at least 50 participants
• Define groups
• Annual trends
Number of meetings
Average number of participants
Summary
• Publishers use statistics
• Statistics can be interpreted in different ways
• ICCA statistics are a good guide to international association meetings
• Poland has shown a growth of international conference meetings over the past 10 years.