Statistical research on business tourism. marek phillips presentation at smart metropolis congress

Statistical research on business tourism.

Why is it so important?”Marek Phillips

CAT Publications

Agenda

• Who are CAT Publications

• Statistics definitions

• ICCA statistics

• Statistical analysis and Interpretations

• What does it mean for Poland

CAT Publications

• Publisher of meetings magazines– we deliver an audience of buyers to our advertisers

• M&IT Magazine – UK corporates

• AMI Magazine – international associations

• Digital products

• Statistics used to help sell advertising

Statistics definition

• Quantitative report leads to qualitative analysis– Statistics is the study of the collection, organization,

analysis, interpretation and presentation of data.– We use Numbers to help define audience

• Reliable, trustworthy, • Used to compare products• Can be analysed in different ways • Show trends: numbers of groups,group sizes • Net worth to destination

ICCA Statistics

• ICCA Definition: International Congress and Convention Association – The ICCA Statistics Reports are based on the ICCA Association Database, which

means the figures cover meetings organised by international associations which: – take place on a regular basis – rotate between a minimum of three countries– have at least 50 participants

• Define groups

• Annual trends

Number of meetings

Average number of participants

Summary

• Publishers use statistics

• Statistics can be interpreted in different ways

• ICCA statistics are a good guide to international association meetings

• Poland has shown a growth of international conference meetings over the past 10 years.