Starting Up by FailingStartup Pirates @ Lisboa 2012
Hi, I’m Andre.
Photo by Ricardo Bernardo
Lisbon, Portugal, World.Computer Science Engineer.Co-Founder of Adegga.com and AVIN.Event organizer.Entrepreneur. First company @ 19 years old.
About me
Online Wine Guide & Selection of Wine Events
Adegga Wine Market:850 People & 300 Wines
The Story of Adegga.com
The idea.
What I thought consumers wanted.
What consumers really wanted.
Top 10 Whites for the Summer
Fail #1
Didn’t listen to customers.
What I thought wine producers wanted.
What wine producers really wanted.
Fail #2
Selling a product customers didn’t want to pay for.
Lots of visibility.
Fail #3
Visibility is not money.
People want wine recommendations.
Producers want to promote their wines.
I could make money promoting & selling wine
at the same time.
I was on to something!
Flash sales.Adegga Selection!
Fail #4
Didn’t do proper research.
Back to the drawing board.
Listen.Research.Discuss.Travel.Think.
Taste & Buy: A Wine Market!
Finally. Success #1!
What now?Scale & Internationalize.
What have I learned:
Keep your vision.
Embrace failure.
Fail fast.
Have passion.
Change the World.
JUST DO IT.f*****g
Off ye go lads!Twitter: @andrerib