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SONY (38)
VsVIDEOCON (45)
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SONY
Sony Corporation is a multinational corporationheadquartered in Minato, Tokyo, Japan, and one of theworld's largest corporation with revenue exceeding $78.88 billion U.S. (FY2008).
Sony is one of the leading manufacturers of electronics,video game consoles, and information technology products for the consumer and professional markets. Itsname is derived from sonus, the Latin word for sound.
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STRATEGY OF SONY
SONY takes advantage of the industry's lack of standards
Focusing on the “intangible” factors rather than competing on technical specification
SONY has clearly computed the ease-of-use position in themarket
Keep the best of SONY's strengths
Significant but disciplined improvement in newtechnologies & services
Worldwide Top20 Semiconductor Sales Leaders
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SONY
SONY BUILDING
IN TOKYO
SONY CURRENT’S
CEO & PRESIDENT
Some Sony’s Products
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SONY’S COMPETITORS
Sony competitors are primarily in theConsumer Electronics industry. Sony alsocompetes in the Computer Peripherals, Handheld Computers & Accessories, and Personal Computers sectors.
Sony competitors include:
Panasonic Corp
Philips Electronics
SANYO
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VIDEOCONVideocon is an industrial corporation withinterests all over the world and based in India.
The group 17 manufacturing sites in India and plants in China, Poland, Italy and Mexico. It isalso the third largest picture tube manufacturer inthe world.
Mission
“To delight and deliver beyond expectationthrough ingenious strategy, intrepid
entrepreneurship, improved technology,innovative products, insightful marketing and inspired thinking about the future.”
Vision
A reflection of continuity and change
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STRATEGY OF VIDEOCON
Sourcing of R & D technology from Japan/Korea
Sourcing of R & D personnel from all over the world
Improve relation with existing clients
Improve services & qualities without putting pressureon the price structure
Consider improvement in production lines set-up
Reduce production cost by upgrading & improving the production lines.
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VIDEOCON’S COMPETITORS
Videocon competitors are also primarily in theConsumer Electronics industry.
Videocon competitors include:
• Samsung • Whirlpool
• LG
•Cairn Energy
• Chunghwa Picture Tubes
• IRICO
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WHO IS BETTER SONY OR VIDEOCON ???
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A financial comparison betweenSONY & VIDEOCON
BASE SONY VIDEOCON