Sony vs Videocon

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SONY (38)

VsVIDEOCON (45)

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SONY

Sony Corporation is a multinational corporationheadquartered in Minato, Tokyo, Japan, and one of theworld's largest corporation with revenue exceeding $78.88 billion U.S. (FY2008).

Sony is one of the leading manufacturers of electronics,video game consoles, and information technology products for the consumer and professional markets. Itsname is derived from sonus, the Latin word for sound.

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STRATEGY OF SONY

SONY takes advantage of the industry's lack of standards

 Focusing on the “intangible” factors rather than competing on technical specification

SONY has clearly computed the ease-of-use position in themarket 

 Keep the best of SONY's strengths

Significant but disciplined improvement in newtechnologies & services

Worldwide Top20 Semiconductor Sales Leaders

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SONY

SONY BUILDING

IN TOKYO

SONY CURRENT’S 

CEO & PRESIDENT

Some Sony’s Products 

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SONY’S COMPETITORS 

Sony competitors are primarily in theConsumer Electronics industry. Sony alsocompetes in the Computer Peripherals, Handheld Computers & Accessories, and  Personal Computers sectors.

Sony competitors include:

 Panasonic Corp

 Philips Electronics

SANYO

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VIDEOCONVideocon is an industrial corporation withinterests all over the world and based in India.

The group 17 manufacturing sites in India and  plants in China, Poland, Italy and Mexico. It isalso the third largest picture tube manufacturer inthe world.

 Mission

“To delight and deliver beyond expectationthrough ingenious strategy, intrepid 

entrepreneurship, improved technology,innovative products, insightful marketing and inspired thinking about the future.”  

Vision

 A reflection of continuity and change 

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STRATEGY OF VIDEOCON

Sourcing of R & D technology from Japan/Korea

Sourcing of R & D personnel from all over the world 

 Improve relation with existing clients

 Improve services & qualities without putting pressureon the price structure

Consider improvement in production lines set-up

 Reduce production cost by upgrading & improving the production lines.

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VIDEOCON’S COMPETITORS 

Videocon competitors are also primarily in theConsumer Electronics industry.

Videocon competitors include:

• Samsung • Whirlpool

• LG

•Cairn Energy

• Chunghwa Picture Tubes

•  IRICO 

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WHO IS BETTER SONY OR VIDEOCON ???

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A financial comparison betweenSONY & VIDEOCON

BASE SONY VIDEOCON

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PRESENTED BY,

 ABHISHEK VYAS

 ARVIND JHA