Member Meeting 1June 22, 2016Chicago
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SocialMedia.org HealthAndy Sernovitz
Social media disclosure and ethics for major hospitals
Social Media
Disclosure & Ethics
for Major Hospitals
The secret to success
in social media:
Trust
The difference between
honesty and sleazery:
Disclosure
3 + 1 Rules for
Safe Social Media Outreach
1. Require disclosure and truthfulness in social media
2. Monitor the conversation and correct misstatements
3. Create social media policies and training
+ Don't pay for it
10 Magic Words
I work for _________, and this is my personal opinion.
Who are you?
Were you paid?
Is it an honest opinion based on a real experience?
Clear and Conspicuous
to the Average Reader
Obvious disclosure
Up front
Don’t lie to your mom
#spon = #bs
bit.ly/ad_12
"Native Ads"
Fake disclosure fails
fake.url/teenytinyinfo
You are 100% liable
Training and Education
The Biggest Risk
&
A Safe Place
We have a chance to do something good
Save your reputation
Save your job
Raise your standards
Anything that makes an ad look like a not-ad is wrong
If you have to disclose it, it's probably deceptive
FTC says:
The need for a disclosure is really a warning sign
that [it] may contain some element of
deception. Rather than focusing on fonts,
hyperlinks, proximity, platforms, and the whole
disclosures rigmarole, how about stepping back
and ... get rid of the need for a disclosure in the
first place? We’re not sayin’. We’re just sayin’.
If you have to ask,the answer is no
It’s easier to be honest
Pass it on
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Member Meeting 1June 22, 2016Chicago
Learn more about Member Meetingshealth.socialmedia.org/meetings