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Transcript
Ethics
Best Practices
IT’S ALL
ABOUT
TRUST
The difference between
honesty and sleazery:
THIS IS THE LAW
1. Require disclosure and truthfulness in social media outreach.
2. Monitor the conversation and correct misstatements.
3. Create social media policies and training programs.
Three Guides for Safe Social Media Outreach
Stay SafeNever pay
Real disclosure
Don’t lie to your mom
10 Magic Words:
I work for ______, and this is my
personal opinion.
Who are you?
Were you paid?
Is it an honest opinion based on a real experience?