Editorial CalendarWorkshop
Firecat StudioNovember 9, 2013
Editorial Calendar Workshop Agenda
• Intro: Why fresh content is important — and why it’s hard to do well
• Touchpoints: List channels where you need fresh content
• Sources: Internal
• Sources: External
• Cultural Zeitgeist: Staying in sync with your community
Freshness
Firecat’s Touchpoints Grid
Channel Focus
Website The Full Story, Business
Firecat Studio Blog Articles, In-Depth Expertise
Facebook San Antonio Community, Personal
Twitter, Instagram Mix – bit of everything
FourSquare, Yelp, FB Places Travel, Movement
EventBrite Events & Registration
LinkedIn, Quora Events, Q&A, Business, Groups
TPR Community Events Cal Events
KENS Events Calendar Events
Silicon Hills News Events
San Antonio Bloggers Events, Community
TEDxSanAntonio Community
Content Channels = Mouths to Feed
Internal Content Sources & Triggers
• Events• Hirings, Promotions• New Product• New Service• New Client• Charity Work• Community Involvement• Sponsorship• Participation in Trade Show/Conference
Content Triggers, External
• World events• Local events• Client events• Community events
Calendar Tools
WordPress Plugin
Editorial Calendar Spreadsheets
OPC = Other People’s Content
BRING IT! Your Favorite Techniques?
Firecat Studio
Susan Price, CEO & Chief StrategistFirecat Studio LLC918 Nolan #104San Antonio, TX 78202
210.320.2391 studio210.872.0445 mobile
http://firecatstudio.com
Firecat Studio on Facebook
@FirecatSue