Refer to the following blog po Date Week of June 7, 2015 Sunday, June 7, 2015 Monday, June 8, 2015 Tuesday, June 9, 2015 Wednesday, June 10, 2015 Thursday, June 11, 2015 Friday, June 12, 2015 Saturday, June 13, 2015 Week of June 14, 2015 Sunday, June 14, 2015 Monday, June 15, 2015 Tuesday, June 16, 2015 Wednesday, June 17, 2015 Thursday, June 18, 2015 Friday, June 19, 2015 Saturday, June 20, 2015 Week of June 21, 2015 Sunday, June 21, 2015 Monday, June 22, 2015 Tuesday, June 23, 2015 Wednesday, June 24, 2015 Thursday, June 25, 2015 Friday, June 26, 2015 Saturday, June 27, 2015 Week of June 28, 2015 Sunday, June 28, 2015 Monday, June 29, 2015 Tuesday, June 30, 2015 Wednesday, July 1, 2015 Thursday, July 2, 2015 Friday, July 3, 2015 Saturday, July 4, 2015
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Curata Content Marketing Calendar TemplateRefer to the following blog post for a full description of each attribute: www.curata.com/blog/content-calendar-template-12-must-have-fields
Date TitleWeek of June 7, 2015
Sunday, June 7, 2015 Content Marketing Benchmarks: A 2015 RoadmapMonday, June 8, 2015Tuesday, June 9, 2015Wednesday, June 10, 2015Thursday, June 11, 2015Friday, June 12, 2015Saturday, June 13, 2015Week of June 14, 2015Sunday, June 14, 2015Monday, June 15, 2015Tuesday, June 16, 2015Wednesday, June 17, 2015Thursday, June 18, 2015Friday, June 19, 2015Saturday, June 20, 2015Week of June 21, 2015Sunday, June 21, 2015Monday, June 22, 2015Tuesday, June 23, 2015Wednesday, June 24, 2015Thursday, June 25, 2015Friday, June 26, 2015Saturday, June 27, 2015Week of June 28, 2015Sunday, June 28, 2015Monday, June 29, 2015Tuesday, June 30, 2015Wednesday, July 1, 2015Thursday, July 2, 2015Friday, July 3, 2015Saturday, July 4, 2015
B4
Michael Gerard: Resources for title selection: 1. Refer to your formal Content Strategy to ensure alignment with priorities; 2. Refer to BuzzSumo.com for social media activity around given topiics/titles. 3. Go to UberSuggest.org for ideas on keyword groups. 4. Go to the Keyword Planner in Google Adwords to evaluate search volume 5. Review 3-5 title options with your team for final selection. (ensure your final title is true to the actual content of the post.
Week of July 5, 2015Sunday, July 5, 2015Monday, July 6, 2015Tuesday, July 7, 2015Wednesday, July 8, 2015Thursday, July 9, 2015Friday, July 10, 2015Saturday, July 11, 2015Week of July 12, 2015Sunday, July 12, 2015Monday, July 13, 2015Tuesday, July 14, 2015Wednesday, July 15, 2015Thursday, July 16, 2015Friday, July 17, 2015Saturday, July 18, 2015Week of July 19, 2015Sunday, July 19, 2015Monday, July 20, 2015Tuesday, July 21, 2015Wednesday, July 22, 2015Thursday, July 23, 2015Friday, July 24, 2015Saturday, July 25, 2015Week of July 26, 2015Sunday, July 26, 2015Monday, July 27, 2015Tuesday, July 28, 2015Wednesday, July 29, 2015Thursday, July 30, 2015Friday, July 31, 2015Saturday, August 1, 2015Week of August 2, 2015Sunday, August 2, 2015Monday, August 3, 2015Tuesday, August 4, 2015Wednesday, August 5, 2015Thursday, August 6, 2015Friday, August 7, 2015Saturday, August 8, 2015Week of August 9, 2015Sunday, August 9, 2015Monday, August 10, 2015
Tuesday, August 11, 2015Wednesday, August 12, 2015Thursday, August 13, 2015Friday, August 14, 2015Saturday, August 15, 2015Week of August 16, 2015Sunday, August 16, 2015Monday, August 17, 2015Tuesday, August 18, 2015Wednesday, August 19, 2015Thursday, August 20, 2015Friday, August 21, 2015Saturday, August 22, 2015Week of August 23, 2015Sunday, August 23, 2015Monday, August 24, 2015Tuesday, August 25, 2015Wednesday, August 26, 2015Thursday, August 27, 2015Friday, August 28, 2015Saturday, August 29, 2015Week of August 30, 2015Sunday, August 30, 2015Monday, August 31, 2015Tuesday, September 1, 2015Wednesday, September 2, 2015Thursday, September 3, 2015Friday, September 4, 2015Saturday, September 5, 2015Week of September 6, 2015Sunday, September 6, 2015Monday, September 7, 2015Tuesday, September 8, 2015Wednesday, September 9, 2015Thursday, September 10, 2015Friday, September 11, 2015Saturday, September 12, 2015Week of September 13, 2015Sunday, September 13, 2015Monday, September 14, 2015Tuesday, September 15, 2015###Thursday, September 17, 2015
Friday, September 18, 2015Saturday, September 19, 2015Week of September 20, 2015Sunday, September 20, 2015Monday, September 21, 2015Tuesday, September 22, 2015###Thursday, September 24, 2015Friday, September 25, 2015Saturday, September 26, 2015Week of September 27, 2015Sunday, September 27, 2015Monday, September 28, 2015Tuesday, September 29, 2015###Thursday, October 1, 2015Friday, October 2, 2015Saturday, October 3, 2015Week of October 4, 2015Sunday, October 4, 2015Monday, October 5, 2015Tuesday, October 6, 2015Wednesday, October 7, 2015Thursday, October 8, 2015Friday, October 9, 2015Saturday, October 10, 2015Week of October 11, 2015Sunday, October 11, 2015Monday, October 12, 2015Tuesday, October 13, 2015Wednesday, October 14, 2015Thursday, October 15, 2015Friday, October 16, 2015Saturday, October 17, 2015Week of October 18, 2015Sunday, October 18, 2015Monday, October 19, 2015Tuesday, October 20, 2015Wednesday, October 21, 2015Thursday, October 22, 2015Friday, October 23, 2015Saturday, October 24, 2015Week of October 25, 2015
Sunday, October 25, 2015Monday, October 26, 2015Tuesday, October 27, 2015Wednesday, October 28, 2015Thursday, October 29, 2015Friday, October 30, 2015Saturday, October 31, 2015Week of November 1, 2015Sunday, November 1, 2015Monday, November 2, 2015Tuesday, November 3, 2015Wednesday, November 4, 2015Thursday, November 5, 2015Friday, November 6, 2015Saturday, November 7, 2015Week of November 8, 2015Sunday, November 8, 2015Monday, November 9, 2015Tuesday, November 10, 2015Wednesday, November 11, 2015Thursday, November 12, 2015Friday, November 13, 2015Saturday, November 14, 2015Week of November 15, 2015Sunday, November 15, 2015Monday, November 16, 2015Tuesday, November 17, 2015Wednesday, November 18, 2015Thursday, November 19, 2015Friday, November 20, 2015Saturday, November 21, 2015Week of November 22, 2015Sunday, November 22, 2015Monday, November 23, 2015Tuesday, November 24, 2015Wednesday, November 25, 2015Thursday, November 26, 2015Friday, November 27, 2015Saturday, November 28, 2015Week of November 29, 2015Sunday, November 29, 2015Monday, November 30, 2015Tuesday, December 1, 2015
Wednesday, December 2, 2015Thursday, December 3, 2015Friday, December 4, 2015Saturday, December 5, 2015Week of December 6, 2015Sunday, December 6, 2015Monday, December 7, 2015Tuesday, December 8, 2015Wednesday, December 9, 2015Thursday, December 10, 2015Friday, December 11, 2015Saturday, December 12, 2015Week of December 13, 2015Sunday, December 13, 2015Monday, December 14, 2015Tuesday, December 15, 2015Wednesday, December 16, 2015Thursday, December 17, 2015Friday, December 18, 2015Saturday, December 19, 2015Week of December 20, 2015Sunday, December 20, 2015Monday, December 21, 2015Tuesday, December 22, 2015Wednesday, December 23, 2015Thursday, December 24, 2015Friday, December 25, 2015Saturday, December 26, 2015Week of December 27, 2015Sunday, December 27, 2015Monday, December 28, 2015Tuesday, December 29, 2015Wednesday, December 30, 2015Thursday, December 31, 2015
Curata Content Marketing Calendar TemplateRefer to the following blog post for a full description of each attribute: www.curata.com/blog/content-calendar-template-12-must-have-fields
Publish Date Content Type Status Media Type Media Entity
Sunday, June 7, 15 Blog Post- long form Published Owned Curata Blog
C4
Michael Gerard: Insert estimated publish date, then update once content goes live.
D4
Michael Gerard: Blog post: infographic Blog post: long-form Blog post: short-form Blog post: curated eBook SlideShare Webinar (PowerPoint presentation)
E4
Michael Gerard: Not started Work in progress/process (WIP) Pitching Submitted Accepted Scheduled Posted/Published
F4
Michael Gerard: 1. Owned (corporate blog, corporate website, corporate microsite) 2. Earned (press pick-up, guest posts on other companies’ blogs) 3. Paid (Taboola, Outbrain, Vocus, Shareaholic, media properties)
G4
Michael Gerard: [your company] blog [your company] web site [your company] microsite (including name of microsite) [your company] LinkedIn Page [profile name] LinkedIn post other companies’ blogs media entities: Boston.com; Content Marketing Institute; MarketingProfs.com
Writer Author Owner Pyramid Persona Buying Stage
Alex Barca MOFU
Want to see how this metadata can uncover valuable operations and performance insights? Schedule a demo of Curata's Content Marketing Platform here: curata.com/demo
Alex Barca Michael Gerard
2015 Content Marketing Tactics Study
Digital Marketing Darla
H4
Michael Gerard This is the person who is responsible for writing the content. (e.g., internal writer, freelancer, agency)
I4
Michael Gerard: This is the person who’s name will be formally attributed to the piece of content. The writer may be different than the author when a ghost-writer is used and/or when a writer is basing the content on the thought leadership or content assets originated from the author. (e.g., company executive, product marketer)
J4
Michael Gerard: This is the person that has ultimate accountability for completion and publishing of this content. In some situations, the owner may also be the author and writer of a specific piece of content. (e.g., content marketing editor)
K4
Michael Gerard: Refer to the following link for a full description of Curata's Content Makreintg Pyramid: bit.ly/CMpyramid
L4
Michael Gerard: Part of your content strategy should include the identification and development of personas that will represent segments of your audience. These personas will provide a better understanding of your audience to your content marketing team and all those contributing content, both internal and external folks.
M4
Michael Gerard: 1. TOFU: Top of Funnel 2. MOFU: Middle of Funnel 3. BOFU: Bottom of Funnel OR 1. Awareness 2. Consideration 3. Purchase 4. Retention 5. Advocacy
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