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Wednesday Webinar: Building Out Your Editorial Calendar t: @Kapost Join the conversation #WedWebinar Please type any questions in the chat during the webinar
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Building Out Your Editorial Calendar 4.24.13

May 09, 2015

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Self Improvement

Kapost

Using four content pillars to build out your editorial calendar and stick to your content marketing strategy for the entire year.

How do I build a content marketing strategy and stick to it?
How do I know what content to use as pillars?
How do I track my content production to know if I'm hitting my goals?
How do I navigate my Editorial Calendar to follow my content marketing strategy?
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Page 1: Building Out Your Editorial Calendar 4.24.13

Wednesday Webinar: Building Out Your Editorial

Calendar t: @Kapost

Join the conversation #WedWebinar

Please type any questions in the chat during the webinar

Page 2: Building Out Your Editorial Calendar 4.24.13

Agenda 1. How do I build a content marketing

strategy and stick to it? 2. How do I know what content to use as

pillars? 3. How do I track my content production to

know if I am hitting my goals? 4. How do I navigate my editorial calendar to

follow my content marketing strategy? 5. Q + A

#WedWebinar

Page 3: Building Out Your Editorial Calendar 4.24.13

How do I build a content marketing strategy and stick to it?

#WedWebinar

Team Collaboration

Page 4: Building Out Your Editorial Calendar 4.24.13

#WedWebinar

Page 5: Building Out Your Editorial Calendar 4.24.13

#WedWebinar

Page 6: Building Out Your Editorial Calendar 4.24.13

#WedWebinar

How  do  I  know  what  content  to  use  as  Pillars?

Page 7: Building Out Your Editorial Calendar 4.24.13

#WedWebinar

Page 8: Building Out Your Editorial Calendar 4.24.13

#WedWebinar

Page 9: Building Out Your Editorial Calendar 4.24.13

#WedWebinar

Example: Kapost Campaigns

Page 10: Building Out Your Editorial Calendar 4.24.13

#WedWebinar

Example: The Force That Moves the Buyer Down the Funnel

Page 11: Building Out Your Editorial Calendar 4.24.13

#WedWebinar

Example: Kapost Campaigns

Page 12: Building Out Your Editorial Calendar 4.24.13

#WedWebinar

How do I track my content production to know I am hitting my goals?

Page 13: Building Out Your Editorial Calendar 4.24.13

#WedWebinar

How do I track my content production to know if I am hitting my goals?

Page 14: Building Out Your Editorial Calendar 4.24.13

#WedWebinar

How do I navigate my editorial calendar?

Page 15: Building Out Your Editorial Calendar 4.24.13

Q + A

#WedWebinar