@Selina_Power Developing an Editorial Calendar to Manage Content
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@Selina_Power
Developing an Editorial Calendar to Manage Content
2Editorial Calendar
@Selina_PowerEditorial Calendar
3What is...
@Selina_PowerWhat is...
4Why do I need one?
@Selina_PowerWhy Do I need One?
Event and marketing promotions
Map future content + important dates
Content approval
Content status
5Assets
@Selina_PowerAssets
Time Management
Risk Prevention + Back Up
Strategic Messaging and Planning
Reduce Time Spent
Double as Marketing Calendar
6Time Management
@Selina_PowerTime Management
= Bad social media updates
No hot spot timing
7Risk Prevention + Back Up
@Selina_PowerRisk Prevention + Back
Up
8Strategic Messaging + Planning
@Selina_PowerStrategic Messaging +
Planning
Tip: Don’t use the exact same wording for each platform
A story can be told a thousandways but the message is still the same
9Reduce Time Spent
@Selina_PowerReduce Time Spent
More planning less procrastinating
Tip: block out an hour in your calendar every week
10Doubles as Marketing Calendar
@Selina_PowerDoubles as Marketing
Calendar
Is your marketing calendaran excel spreadsheet?
11Editorial Calendar
@Selina_PowerEditorial Calendar
12Editorial Calendar
@Selina_PowerKey Tips
1. Plan at least a week in advance (6 weeks if an event)
2. Remember this is a living document
3. Be consistent
4. Write the process for your business
5. Execute it
13Editorial Calendar
@Selina_PowerWhat’s Next?
Preschedule the content!
- Facebook Pre Scheduling Function
- Use Hootsuite (Free) or Sprout Social (paid)
MEASURE!!!
http://www.bluewiremedia.com.au/speaking/snappy-sentences
14Editorial Calendar
@Selina_PowerPackaging
It’s all about the packaging
15Editorial Calendar
@Selina_PowerUpworthy Example
10,000 Page Views
2,000,000 Page Views
16Optimize your headlines
@Selina_PowerOptimize Your
Headlines
Zac Wallace speaks aboutfamily.
1,000,000 views
2 Lesbians raised a baby, and this is what they got.
15,000,000 views
Upworthy writes for 25 headlines for every piece of content.
17Who is doing it well
@Selina_PowerWho is doing it well?
18Don’t Sell
@Selina_PowerDon’t Sell
19Questions to Ask Yourself
@Selina_PowerQuestions to Ask
Yourself
Do you want a retweet? Ask for it.
Don’t ask more than one question in an update.
Would you share it?
Can I support this post with an image or video?
@Selina_Power
Thank You
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