February 2013Prepared by Honey Digital

B2B Social MediaUsing social media for your company

B2B social media● Only 26% of businesses frequently include calls to

action in their tweets – 49% never include a call to action

● 70% of business ignore complaints on Twitter● 83% of people who complained on Twitter liked or

loved a response by the company● 58% of businesses saw a drop in marketing costs by

moving to social marketing● 72% of marketers handle social media themselves, the

rest outsource

Source: All Facebook; Social Times; Media Bistro

Why use social media?

Source: Marketo

Which channels work best?

Source: Marketo

Best B2B areas for social media● Thought leadership● Customer relations● Brand-building● Marketing/audience insights

● Listen to understand your audience● Engage on existing networks● Action and manage the conversation● Extend the business value

The key five points to remember are:● Articulate● Connect ● Engage● Influence● Integrate

When it comes to social media you must...

Measuring success: the value of social media

Source: MDG

How to work out your engagement

Source: Social Bakers

Measuring success is based on measurement results, e.g. ● Growth: Increase in quality

followers, Likes, Plussers, video likes

● Social Reach: Increase in social presence and influence (Klout)

● Increase in engagement

Measurement, ROI & Timeframe

February 2013

Thank you