February 2013 Prepared by Honey Digital B2B Social Media Using social media for your company
Social Media for B2B
May 08, 2015
This SlideShare is part of a presentation given to clients when asked why they should invest in social media. This presentation gives some top line facts about social media for B2B (and B2C).
Please note, this is part of a larger presentation and offers key points. If you would like to know more or have use present to your company then please email us at [email protected]
Please note, this is part of a larger presentation and offers key points. If you would like to know more or have use present to your company then please email us at [email protected]
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February 2013Prepared by Honey Digital
B2B Social MediaUsing social media for your company
B2B social media● Only 26% of businesses frequently include calls to
action in their tweets – 49% never include a call to action
● 70% of business ignore complaints on Twitter● 83% of people who complained on Twitter liked or
loved a response by the company● 58% of businesses saw a drop in marketing costs by
moving to social marketing● 72% of marketers handle social media themselves, the
rest outsource
Source: All Facebook; Social Times; Media Bistro
Why use social media?
Source: Marketo
Which channels work best?
Source: Marketo
Best B2B areas for social media● Thought leadership● Customer relations● Brand-building● Marketing/audience insights
● Listen to understand your audience● Engage on existing networks● Action and manage the conversation● Extend the business value
The key five points to remember are:● Articulate● Connect ● Engage● Influence● Integrate
When it comes to social media you must...
Measuring success: the value of social media
Source: MDG
How to work out your engagement
Source: Social Bakers
Measuring success is based on measurement results, e.g. ● Growth: Increase in quality
followers, Likes, Plussers, video likes
● Social Reach: Increase in social presence and influence (Klout)
● Increase in engagement
Measurement, ROI & Timeframe
February 2013
Thank you
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