Social Media & The Future Of Event Marketing
Prepared by: Gemma CravenOctober 30, 2013
Social Media & the Future of Event Marketing
• Social media today • Why social media and events?• The four stages of an event• How do I plan for social media?
Why Social Media & Event Marketing?
Why Is Social Media Important?
1. The way we obtain information has changed
2. Search is now key in our online discovery process
3. Social networks are our connection point
4. Mobile and mobility are more important than ever before
TwitterSome Vital Social Statistics
1 in every 13 people on Earth is on Facebook
Almost 1 million accounts are added to Twitter every day
Over 6 billion hours of video are watched each month on YouTube
We Talk About Remarkable Experiences
Events Give A Moment In Time
Core Components of Social At An Event
Organize With Social
Choose A Social Tool For Event Planning
Involve the Crowd In Your Agenda
• Crowdsourcing can drawi in an audience to an event by asking them to help shape the agenda
• Ask your audience to participate in something linked to the reason they are at the event
• Make it simple• Crowdsource in plenty of time to action the crowd’s decision
• Tools and services like Yelp or Angie’s List can help connect with others who have had similar experiences, used suppliers, locations and more
Social Media Connects You To Recommendations
Promote On Social Channels
Pre-Event: Drive Agenda & Attendee Excitement
• Establish a social presence to enable promotion of the event
• Publish any speakers details• Set up calendar of content and start to tease this on social
channels • Create an event hashtag for use throughout the event
Short Form Video Is Quick & Effective
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Find & Engage With Influencers
Engage With Attendees During The Event
During Event: Amplify Speakers & Content
• Stoke conversations around important influencers at event• Use social channels to release exclusive content to attendees• Use real time tools (Twitter) to track, participate in and
showcase trends to other attendees• Encourage attendees to create content throughout the event
Create Displays Using Social Media
Think About What Your Attendees Are Doing
@gemsie
• Ensure you are not asking your attendees to do something that does not align with what they are doing at the event
• Build around core elements of your session with social media activations
• Be sure to do a thorough scout of your venue with your social media plan in hand
• Engage a conversation manager to help manage this
Extend The Lifetime
Share Images And Content
Allow Attendees To Make Lasting Connections
• Social channels enable attendees to make lasting connections after the event and continue discussions
• Provide recaps and useful assets for sharing (images, playlist, video)
• Track trends and reach to understand full volume of conversations at event
• Social feedback is vital for understanding future event themes
How Can I Plan For Social Media At My Event?
Plan Your Approach
Create LearnDrive
KnowListenDefine
Social Advertising
Content Syndication
Digital Media Relations
PerformanceMeasurement
Optimization
Social Experience
Community Management
Influencer Management
Content Activation
Social Insight
Search & Behavior Insight
Look To Large Scale Sporting Events To Learn
Gemma Craven
Email: [email protected]: @gemsieLinkedin: linkedin.com/gemsiecraven
Thank You – Let’s Connect!