Social Media for Event Marketing

Social Media For Event Marketing

6 Tips To Boost Awareness and Attendee Participation

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Biography

Lorien HensonEvents Marketing Manager HootSuite Media [email protected]@lorienhenson




mailto:[email protected]

Agenda

1. Pinterest 2. Foursquare3. LinkedIn4. Online Hub5. Twitter Wall6. Scheduled Tweets




Pinterest




Driving more traffic than Google+, YouTube and LinkedIn combined!

Make your pins compelling

• Speaker photos• Venue photos• Infographics• Video• Merchandise




Create well-organized & relevant boards

• Plan your boards to appeal to the different interests your attendees will have.

• Conference tracks, speakers, performers, dining, drinking, parties or day trips for your event.




Categorize your boards properly

• You can only add a board to one category, so make it count!

• Think about where your attendees would go to find this information




Include descriptions with keywords

• Use specific keywords • Think of it like SEO for Pinterest

Mix it up, don’t just broadcast!

Foursquare




A virtual check-in desk

Check-In At Event

• Attendees can "check in" to the event itself, sessions, stages, and parties.

• Users can connect and meet with other

attendees and post during the event via Foursquare and link to Facebook and Twitter updates, using your event #hashtag).




Keep Track• Monitor who checks in• Did you attract new

volunteers from Foursquare via an event?

• What are attendees saying about the event?

• Access Foursquare analytics to measure success.

• Give Foursquare a few months to spread in your community.







Spread The Word

• Volunteers, staff, visitors and attendees can check when they are on the job.

• Display signs on-site at

your event to encourage people to check-in.

Solicit Tips and To-Do’s

• Offer rewards for those attendees who offer up tips or to-do’s.

• Share attendees’ tips & locations in the venue where others can check-in.

• Mayors can be given special treatment & VIP access.




LinkedIn




Target your promotional efforts to your core audience

LinkedIn Events Tool

• Don’t limit yourself• Roundtables, breakfast

meetings, workshops & virtual webinars are all great opportunities to use the LinkedIn Events Tool.

• Hosting a monthly event is a great way to consistently build visibility and value with your target audience.




Promote Your LinkedIn Event

• Share with your contacts• Advertise on LinkedIn• Promote your event on your

LinkedIn Company Page• Promote in relevant LinkedIn

Groups• Create a LinkedIn Group for

your event




Online Hub




• Make sure there’s a single destination where attendees and interested parties can go to get all the information they need about the social media components of your event.

• Include your event #hashtag, Twitter, Pinterest, Facebook, LinkedIn, YouTube, Flickr, Instagram, Google+

• Save time and easily manage the content for your many social media profiles using the HootSuite dashboard.

Twitter Wall




• Search streams are great for real-time tracking of keywords, #hashtags and @mentions.

• Share event tweets with live audience

• Encourage attendees to join the conversation.

• HootFeed – free tool www.hootsuite.com/hootfeed

Scheduled Tweets




• Time-Saving! Schedule tweets to publish during the event.

• Provide 3-5 crafted tweets each week to sponsors & speakers, to make it easier for them to spread the word.

• Each tweet should include your event #hashtag and link to a call-to-action

Thank You!

[email protected]@lorienhenson




Social Media for Event Marketing

Education

social media

linkedin events

individual

toothis helps

social media

linkedin combined

relevant boards

personal networks