The Effectiveness Of Social Media In Marketing An Event Towards Event Success: A Case Study Of MILO Breakfast Day 2017 BY MUHAMMAD ADIB BIN KHASLY ( PB 13051 ) Bachelor of Project Management with Honors Faculty Industrial Management, Universiti Malaysia Pahang INTRODUCTION The contribution of social media towards event success as a marketing tools in marketing event are the main idea of project in this research. The objectives for this study are to measure the eFFectiveness of social media as promoting and marketing tools for an event. The study show a signiFIcance relationship between the use of social media in marketing and the event success. METHODOLOGY OBJECTIVES PROBLEM STATEMENT SCOPE : MILO BREAKFAST DAY 2017 Padang MPK, Kuantan POPULATION : 5000 SAMPLE SIZE : 400 QUESTIONNAIRE DEVELOPMENT PART B EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING TOOL: AN EMPIRICAL STUDY By : (Bashar, Ahmad, & Wasiq, 2012) PART C EVALUATING PARTICIPATION : A Guide and Toolkit for health and social care practitioners by Gary McGrow 1. To identify the effectiveness of social media as promoting and marketing tools. 2. To study the impact of marketing social media towards event success 3. To explore which social media (Twitter, Instagram and Facebook) is the most effective 1. A customer attention usually differs by their needs and wants also may changing by time. 2. Developing an attractive ads to grab customer attention and also to leave customer with a good first impression. 3. Customer expectation FRAMEWORK Social Media use and effectiveness in marketing Event Success FINDINGS Frequency Percent Valid FRIENDS 28 7.2 PRINTED MATERIALS 12 3.1 SOCIAL MEDIA 268 69.3 WEBSITES 79 20.4 Total 387 100.0 Frequency Percent Valid FACEBOOK 212 54.8 TWITTER 108 27.9 INSTAGRAM 67 17.3 Total 387 100.0 Frequency Percent Valid VERY POOR 4 1.0 POOR 4 1.0 AVERAGE 4 1.0 GOOD 27 7.0 VERY GOOD 348 89.9 Total 387 100.0 Frequency Percent Valid YES 356 92.0 NO 31 8.0 Total 387 100.0 medium social media Event rating audience expectation CONCLUSION & RECOMMENDATION From the result, this research discovered that social media is an effective marketing tools which also user friendly, mostly free and on demand right now. Some recommendations are as below:- 1. The ending and result from this research are based on one event it can be more information rich if the future researcher can conduct the survey on a multiple event . 2. Use other variable of social media such as Youtube, LinkedIn, Myspace and many other social media that are not be use in this research REFERENCES Hancock , B., Ockleford , E., & Windridge, K. (2009). An Introduction to Qualitative Research . 1. Akar, & Topcu. (2011). An examination of the factors influencing consumers attitudes toward social media marketing. Boone, L., & Kurtz, D. (1995). Contemporary Marketing Plus. Buono, S. (2013).The Effect of Social Media on Attendees Expectations and Perceptions
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The Effectiveness Of Social Media In Marketing An Event Towards Event Success:A Case Study Of MILO Breakfast Day 2017
BYMUHAMMAD ADIB BIN KHASLY
( PB 13051 )Bachelor of Project Management with Honors
Faculty Industrial Management, Universiti Malaysia Pahang
INTRODUCTIONThe contribution of social media towards event success as a marketing tools in marketing event are the main idea
of project in this research. The objectives for this study are to measure the eFFectiveness of social media aspromoting and marketing tools for an event. The study show a signiFIcance relationship between the use of social
media in marketing and the event success.
METHODOLOGY OBJECTIVES PROBLEM STATEMENTSCOPE : MILO BREAKFAST DAY 2017Padang MPK, KuantanPOPULATION : 5000SAMPLE SIZE : 400QUESTIONNAIRE DEVELOPMENTPART BEFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING TOOL:AN EMPIRICAL STUDYBy : (Bashar, Ahmad, & Wasiq, 2012)PART CEVALUATING PARTICIPATION : A Guide and Toolkit for health and social care practitionersby Gary McGrow
1. To identify the effectiveness of social media as promoting and marketing tools.2. To study the impact of marketing social media towards event success3. To explore which social media(Twitter, Instagram and Facebook)is the most effective
1. A customer attention usually differs by their needs and wants also may changing by time.2. Developing an attractive ads to grab customer attention and also to leave customer with a good first impression.3. Customer expectation
FRAMEWORK
Social Media use ande�ectiveness in marketing
Event Success
FINDINGS
Frequency Percent
Valid
FRIENDS 28 7.2
PRINTED MATERIALS 12 3.1
SOCIAL MEDIA 268 69.3
WEBSITES 79 20.4
Total 387 100.0
Frequency Percent
Valid
FACEBOOK 212 54.8
TWITTER 108 27.9
INSTAGRAM 67 17.3
Total 387 100.0
Frequency Percent
Valid
VERY POOR 4 1.0
POOR 4 1.0
AVERAGE 4 1.0
GOOD 27 7.0
VERY GOOD 348 89.9
Total 387 100.0
Frequency Percent
Valid
YES 356 92.0
NO 31 8.0
Total 387 100.0
medium social media
Event rating audience expectation
CONCLUSION & RECOMMENDATIONFrom the result, this research discovered that social media is an e�ective marketing toolswhich also user friendly, mostly free and on demand right now.Some recommendations are as below:-1. The ending and result from this research are based on one event it can be more information richif the future researcher can conduct the survey on a multiple event .2. Use other variable of social media such as Youtube, LinkedIn, Myspace and many other social mediathat are not be use in this research
REFERENCESHancock , B., Ockleford , E., & Windridge, K. (2009). An Introduction to Qualitative Research . 1.Akar, & Topcu. (2011). An examination of the factors in�uencing consumers attitudes towardsocial media marketing.Boone, L., & Kurtz, D. (1995). Contemporary Marketing Plus.Buono, S. (2013).The E�ect of Social Media on Attendees Expectations and Perceptions
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