Top Banner
© 2013
40

Event Spot Event Marketing

May 13, 2015

Download

Marketing

The URL Dr.

Events are a great way to establish your company as an authority in your field. It’s also a integral part of fundraising for non-profits. This seminar walks you through how to create an event from online registration to promotion. Attract new customers/members and deepen existing relationships. This seminar is from Constant Contact and is built around the Event Spot product, but the information can be used with any online event planning product.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Event Spot Event Marketing

© 2013

Page 2: Event Spot Event Marketing

© 2013

Page 3: Event Spot Event Marketing

© 2013 3

Page 4: Event Spot Event Marketing

© 2013

Page 5: Event Spot Event Marketing

© 2013 5

at its core, marketing is about eliciting a physical and measureable

RESPONSE

Page 6: Event Spot Event Marketing

© 2013 6

Page 7: Event Spot Event Marketing

© 2013 7

keep

convert

find

convert

“Flip The Funnel: Retention is the New Acquisition” -- Joe Jaffe (@jaffejuice)

Page 8: Event Spot Event Marketing

© 2013 8

Page 9: Event Spot Event Marketing

© 2013 #EventSpot

Page 10: Event Spot Event Marketing

© 2013 #EventSpot

Page 11: Event Spot Event Marketing

© 2013

Page 12: Event Spot Event Marketing

© 2013

• paper vs. email? •  simple graphics •  include ALL the basics • write a compelling

message • anticipate questions • be recognizable

12

Page 13: Event Spot Event Marketing

© 2013

 make sure the host organization is very obvious, not just the logo

 offer date/time/location/topic

 sign-up link should be most obvious, if not ONLY option, and be above the scroll line

 place left or center, not right use a text link

 don’t give details that distract from signup

13

Page 14: Event Spot Event Marketing

© 2013 14

Page 15: Event Spot Event Marketing

© 2013 15

Page 16: Event Spot Event Marketing

© 2013 16

Page 17: Event Spot Event Marketing

© 2013 17

event home page event invitation

event registration

Page 18: Event Spot Event Marketing

© 2013 18

Page 19: Event Spot Event Marketing

© 2013 19

Page 20: Event Spot Event Marketing

© 2013 20

Page 21: Event Spot Event Marketing

© 2013 21

Page 22: Event Spot Event Marketing

© 2013

• collect attendee data

• do not ask too many questions •  if you charge a fee, try to collect on the spot

• make sure a confirmation email goes out ASAP

22

Page 23: Event Spot Event Marketing

© 2013

Page 24: Event Spot Event Marketing

© 2013

• drive pre-event build-up and promotion • make it easy to share and forward info • encourage activity during the event… • don’t forget post-event…

24

Page 25: Event Spot Event Marketing

© 2013 25

Page 26: Event Spot Event Marketing

© 2013 26

Page 27: Event Spot Event Marketing

© 2013

Page 28: Event Spot Event Marketing

© 2013

• what is attrition? • how do I avoid it? • so, what do I do?

28

Page 29: Event Spot Event Marketing

© 2013

 use a first name again

 reconfirm their registration

 if there is a waitlist or the event is full, say so

 before 10am, send the day before; after 10am, send the SAME DAY

 describe check-in process, where to park, what to bring, emergency contact…

 Send a long email (this is the only time I will say this!)

29

Page 30: Event Spot Event Marketing

© 2013 30

Page 31: Event Spot Event Marketing

© 2013 31

Page 32: Event Spot Event Marketing

© 2013

Page 33: Event Spot Event Marketing

© 2013

 use a first name again  include at least one photo from the event!  provide incentive to participate in a survey  ask people to post, tweet, comment about their

experience…  provide them with sample content!  network and regroup on your page!  emphasize the call to action – why did you have the

event?

33

Page 34: Event Spot Event Marketing

© 2013 34

Page 35: Event Spot Event Marketing

© 2013 35

Page 36: Event Spot Event Marketing

© 2013 36

Page 37: Event Spot Event Marketing

© 2013 #EventSpot

Page 38: Event Spot Event Marketing

© 2013

Page 39: Event Spot Event Marketing

© 2013 #EventSpot

Page 40: Event Spot Event Marketing

© 2013