Welcome To The Social Economy Social Data Day London
Welcome To Social Data Day London
#sdday
Welcome to the Social Revolution
1.7 Billion People
67% of Internet Users on Social Networks.
Empowering Customers like never before
78% of European Internet Users on Facebook
1 in 6 people in UK on Twitter
32M Facebook users in UK
13mins of every UK Internet hour is Social
Source: IDC, Mary Meeker KPCB
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Social Revolution is a Data Revolution
3.2Bn Facebook Likes 500M Tweets 100M Instagram Photos
250M Tumblr Posts 200M Bitly Clicks 70M+ Blogs, Forums
9x Growth in Shared Content in 5 years
from Transactions to
Interactions Customers
Purchases #Social
Engagement
Interests
Opinions
Fueling an Analytics Revolution
Profiles
Big Data
New Technologies to Extract Value from Data
Big Questions
What are the opportunities (and challenges) ? -
What kind of skillsets and tools are required ? -
Where would you start ? -
Why start now.
Agenda 14:00 - Introduction – Rob Easton, Head of Enterprise Cloud Platform UK Sales, Google 14:10 - Welcome to the Social Revolution - Tim Barker, Chief Product Officer, DataSift 14:30 – Big Conversation Challenges are Big Data Opportunities – Rishi Kumar, Director of Analytics, Unilever 14:55 - Panel Discussion: Social Data in Business 15:40 - Break 15:55 - Google and Big Data - Brad Kilshaw, Head of Enterprise Cloud Platform Partners, Google 16:15 - Using Social Analytics for Insight - Andy Cotgreave, Social Media Head, Tableau 16:35 - Wrap up discussion / Q&A
Tim Barker, Chief Product Officer
DataSift, @timbarker
Welcome to the Social Economy
22% of all time online
Social went mainstream
1 in 4 people on planet
>75,000 items of public social data every second
Creating a Wealth of Data outside your Enterprise
Companies starting by listening
Simple tools to search for brand #keywords Engage & Respond
Report back
Early Days: Try to Understand What is Happening
World’s 3rd largest retailer Social Signals drive Advertising and store inventory Most successful pre-Christmas shopping week in the company’s history
Today - Companies are mining social data to make better decisions
Twitter has become the high-speed news network:
1 Tweet. $10Bn in value.
Analyzing Social is not like any other business data.
Big & Fast Complex &
Unstructured Noisy
Social Data is complex & unstructured A Single Tweet can contain 120+ data items
- DJ Patil, former LinkedIn Chief Scientist
“It’s impossible to overstress this: 80% of the work in any data project is in cleaning the data.”
“It’s not information overload. It’s filter failure.” - Clay Shirky.
Real Time + Historic
We enable companies to operationalize their social analytics
We partner with
social networks to
consume their public
data in real-time and
historically.
We provide
enterprises with an
advanced social data
mining platform to
extract data for
analysis.
What does social data look like?
We do this
You do this #DigitalMarketingShow
a. Known Knowns b. Known Unknowns c. Unknown Unknowns
What can Social Data tell you?
BBC uses Social Data to grow audience for ‘Africa’
#sdwk13
Dell uses Social to Improve Products Increased Customer Loyalty by 39%
38,000 Social posts every day on Dell Measure Net Promoter Score across 37 Product-Lines 150 Metrics influence Social Advocacy Score Product-Teams Proactively Respond to Issues
#sdwk13
25
Identify conversations around a focused topic Track key topics and influencers that are leading and influencing
Brands use Social to Identify Opinion Makers Influencer Modeling in HD
#sdwk13
26 26
Social Loyalty Social Innovators are starting to connect the dots between your Social + Customer Identity
#sdwk13
The Race to Understand the Customer Social has Massive Potential Social Data is not an island Platforms emerging to analyze + integrate
