Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc.Smartphone brand image by ownership
Q: What is the brand of the smartphone that you currently use to answer the survey?, SA
Smartphone ownership
Samsun
gApp
leOPP
OSo
ny Asus
Lenovo LG HTC
Xiaomi
Huawei
Nokia
Acer
Blackbe
rryOthe
rs
Samsung has the most share by 31% especially popular among female. Apple is No.2 with 23%
Q: What is the brand of the smartphone that you currently use to answer the survey?, SA
Satisfaction by product ownership
Apple Samsung Sony OPPO LG Lenovo Asus Total
10%23% 23%
35%50%
36%
36%
25%38%
41% 50% 30%
22%
41%16%
36%
51%30% 23% 30%
17% 23% 28% 33%
4% 11%16%
4%
Dissatisfied Dissatisfied a little AverageSatisfied Very satisfied
Apple owners have the highest satisfaction level followed by Sony
Q: What are the mobile phone brand that you think is "Luxurious", MA
Brand Image - Luxurious
Apple
Samsun
gNoki
aHTC So
nyOPP
O LGLen
ovo Asus
Blackbe
rryXiao
mi
Huawei
Acer
Tôi kh
ông b
iết
Khác,
ghi rõ
:
IOS user considers iPhone as “Luxurious”
Q: What are the mobile phone brand that you think is “cheap”?, MA
Brand Image - Cheap
Apple
Samsun
gNoki
aHTC
Sony
OPPO LG
Lenovo Asus
Blackbe
rryXiao
mi
Huawei
Acer
I do n
ot thi
nk ab
out a
nyOthe
rs
Xiaomi is federated with cheap image especially from male and IOS users
Q: What are the mobile phone brand that you think is ”bad quality“?, MA
Brand Image – Bad quality
Apple
Samsun
gNoki
aHTC So
nyOPP
O LGLen
ovo Asus
Blackbe
rryXiao
mi
Huawei
Acer
I do n
ot thi
nk ab
out a
nyOthe
rs
Xiaomi and Huawei are federated with “bad quality” the most among all the brands
Q: What are the mobile phone brand that you think is ”brand for youth“?, MA
Brand Image – Brand for youth
Apple
Samsun
gNoki
aHTC So
nyOPP
O LGLen
ovo Asus
Blackbe
rryXiao
mi
Huawei
Acer
I do n
ot thi
nk ab
out a
nyOthe
rs
Samsung got the most popularity, followed by OPPO
Q: What are the mobile phone brand that you think is ”brand for adult“?, MA
Brand Image – Brand for adult
Apple
Samsun
gNoki
aHTC So
nyOPP
O LGLen
ovo Asus
Blackbe
rryXiao
mi
Huawei
Acer
Tôi kh
ông b
iết
Khác,
ghi rõ
:
Apple is No.1, especially gathering the popularity from female and IOS users
Q: What are the brand that you consider to buy next? (up to 3), MA
Brand to consider for the next purchase (Up to 3)
Apple
Samsun
gNoki
aHTC
Sony
OPPO LG
Lenovo Asus
Blackbe
rryXiao
mi
Huawei
Acer
Tôi kh
ông b
iết
Khác,
ghi rõ
:
80% of iPhone users considers to stick with Apple brands
Q: What are the brand that you consider to buy next the most?, SA
Brand to consider for the next purchase (the most)
Apple
Samsun
gNoki
aHTC So
nyOPP
O LGLen
ovo Asus
Blackbe
rryXiao
mi
Huawei
Acer
Tôi kh
ông b
iết
Khác,
ghi rõ
:
69% of iPhone users strongly considers to stick with Apple brands
Total Score comparison
Apple
Samsun
gNoki
aHTC
Sony
OPPO LG
Lenovo Asus
Blackbe
rryXiao
mi
Huawei
Acer
Summary• Samsung has the most share by 31% especially popular
among female. Apple is No.2 with 23%• Apple is strongly federated with the brand image of
Luxurious, especially among the current iPhone users• Xiaomi and Huawei are associated with the negative
images of cheap and bad quality• Samsung is more associated with “for youth” image while
“Apple” is more for adult• Both of Samsung and Apple have the best popularity in
terms of “brand to consider”. 80% of iPhone users considers to stick with Apple brands
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Respondent profilesOur strength is 16-39 years old and urban areas. This is where most biz customers would like to research
<9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-
17%
8% 8% 8% 8% 8% 7% 7% 7%
22%
0% 1%
18%
31%
22%
14%
7%
3% 3%1%
Stats Q&Me
Active users by age Urban user ratio (top 6 provinces)
Stats Q&Me
22%
51%
78%
49%
Top 6 provinces Others
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