Vietnam K1664 Brand Experience Events 30 Nov 07 [2003]

Vietnampresents

The brand experience events

Objectives

1. Build credentials and authenticity

2. Drive brand experience through events

3. Build a community of opinion leaders, engage them with the brand to indirectly serve as brand ambassadors

EVERYTHING THAT YOU SEE, HEAR, TOUCH AND TASTE IS REFLECTIVE OF FRANCE’S SUPREME PLEASURES AND WILL AWAKEN THE SENSES.

WHEN YOU ENTER CHATEAU 1664 IT FEELS LIKE YOU ARE TRANSPORTED TO A DESTINATION OF

UNRIVALED PLEASURES CELEBRATING THE FRENCH WAY OF LIFE…

On 29th Nov

• The whole internal Sales Team (Hanoi + HCMC) to join a kick-off meeting right before the events

• 200 customers, including trade owners, distributors and business partners.

On 30th Nov

• A press conference to officially announce the launch of Kronenbourg 1664 in Vietnam

• 150 influencers/opinion leaders and 32 key press people were invited to the party

On 29th

On 30th

@ HCMC Fine Art Museum

@ HCMC Fine Art Museum

Juan Luis on the 29th A famous MC on the 30th

Featuring Vietnam’s top designer Nguyen Cong Tri

featuring Park Hyatt service

Featuring DJ Godwin from Ministry of Sound (Singapore)

Featuring the virtual Louvre Museum

On 29th

On 30th

What they said about the events…

Word on the Street• “My expectations were very high. I was expecting a pretty good show. But wow,

this really went beyond my imagination…”–Sarah Nguyen, Fashionist and Creative Director, Nino Maxx

• “This is F**king Amazing!!!…”–Nguyen Cong Tri, Designer

• “I’ve never seen a beer company launch like this in Vietnam before!!!…”–Reporter, Saigon Tiep Thi Magazine

• “I’m on my third beer, and this is just the press conference. I never usually drink. I want more!!”– Ms. Thu Anh, Vietnam News

• “This is truly glamorous!!” – A Model

Thank you!