7 Best Practices for Online Reputation Management
Best Practice #1Better to have
complaints on a site you control than one you
don’t.
Best Practice #2Be active on the
sites your prospects and customers frequent most.
#3 Get Comfortable with Google+ Local Business
• Critical SEO Factor • Trusted more than
Websites• People make buying
decisions based on reviews
Best Practice #4People are more motivated when
they’re unhappy than when they’re happy.
Be proactive in getting testimonials.
• Timing is everything• Never let a verbal
testimonial go unwritten
• Guide them to your preferred platform
Be Proactive in getting POSITIVE Reviews
Best Practice #5You can turn a
critic into a champion.
Some are Just Rotten
Best Practice #6Don’t be
defensive. They might just be
looking for a fight.
Best Practice #7Let your customers
become your salesforce
• Instagram / Twitter/ Facebook
• Your store should be a virtual showroom
• Turn a thank you into a post.
• crowdsigns.com
Encourage social media postings
ABCT
Failure = when a customer is genuinely happy and you’re the only one that knows about it.
In Summary! • Keep them on sites you control!
• Be proactive in the areas they hangout!
• Encourage happy customers to write reviews.
• Be empathetic and turn critics into champions!
• Ignore the crazy people!
• Highlight testimonials on social media.
• Never let a thank you go unheard!
Thank you! • www.ebootcamp.com
• 248-388-9788
• Signed copy of book - $20 (cash/credit)