SEMA Social Media Overload Presentation

7 Best Practices for Online Reputation Management

Best Practice #1Better to have

complaints on a site you control than one you

don’t.

Best Practice #2Be active on the

sites your prospects and customers frequent most.

#3 Get Comfortable with Google+ Local Business

• Critical SEO Factor • Trusted more than

Websites• People make buying

decisions based on reviews

Best Practice #4People are more motivated when

they’re unhappy than when they’re happy.

Be proactive in getting testimonials.

• Timing is everything• Never let a verbal

testimonial go unwritten

• Guide them to your preferred platform

Be Proactive in getting POSITIVE Reviews

Best Practice #5You can turn a

critic into a champion.

Some are Just Rotten

Best Practice #6Don’t be

defensive. They might just be

looking for a fight.

Best Practice #7Let your customers

become your salesforce

• Instagram / Twitter/ Facebook

• Your store should be a virtual showroom

• Turn a thank you into a post.

• crowdsigns.com

Encourage social media postings

ABCT

Failure = when a customer is genuinely happy and you’re the only one that knows about it.

In Summary! • Keep them on sites you control!

• Be proactive in the areas they hangout!

• Encourage happy customers to write reviews.

• Be empathetic and turn critics into champions!

• Ignore the crazy people!

• Highlight testimonials on social media.

• Never let a thank you go unheard!

Thank you! • www.ebootcamp.com

• [email protected]

• 248-388-9788

• Signed copy of book - $20 (cash/credit)