AUM Social Media Overload Presentation

Best Practices to Avoid Social Media Overload!!

#1 Focus on a few, ignore the

rest.

Be active on the sites your prospects

and customers frequent most.

#2 Don’t wind up on websitesthatsuck.com

Website Pitfalls

• Color Pollution

• Critical info not above the fold

• No Opt-in box

• Not mobile responsive

ABCE• Failure = When a prospect visits

your Website and leaves without giving you their information.

Reviews can be rotten

#3 Instead of Fearing Negativity, be Proactive in Getting Positive

Feedback

Stay on top of your online reputation

• Hootsuite

• socialmention.com

• Popular directories

Get Comfortable with Google+ Local Business

• Critical SEO Factor • Trusted more than

Websites• People make buying

decisions based on reviews

Reviews/Testimonials Best

Practices• Give them.

• Timing is everything.

• Ask on the right platforms.

• Never let a verbal testimonial go unheard.

#4: Don’t Let Your Social Media Sites Die on the Vine!

Nothing kills credibility faster

than an untouched profile.

• Instagram / Twitter/ Facebook

• Your location should be a virtual showroom

• Turn a thank you into a post.

• crowdsigns.com

#5: Let your fans become your salesforce

The Power of LinkedIn is NOT your network…

#6 Create compelling content to stay ‘Top of Mind’ with Clients and

Prospects

Write Compelling Content

• Add Value

• FAQs

• Client Case Studies

• Client interviews

• Talk in terms of their interests

Syndicate to Keep Your Sanity

#7: Strengthen VIP Relationships on Facebook

Activity • Please write down the names of three of your best clients

• Now write down each of their birthdays

• What distinctions do you know about these clients? Awards? Achievements, etc

• What are their hobbies? Favorite sports teams?

• What or who are they passionate about?

• Do you connect with them on a weekly basis? Multiple times a week?

Meet Mary Stevenson • Her Birthday is May 11th

• She just celebrated her 10th year of being smoke free

• She’s a huge Alabama Crimson Tide fan

• The Bible is her favorite book

• She just became a Grandma for the 1st time

• Mary and I interact with each other on a weekly basis

• She’s also one of my largest clients who paid me well over 5-figures last year.

In Summary: Fish where the Fish Are

Don’t try and do it all yourself.

Don’t get bent out of shape with slow results…

Think outside the box!

Focus on a few, forget about the rest.

Thank you! • www.ebootcamp.com

• [email protected]

• 248-388-9788

• Signed copy of book - $20 (cash/credit)