www.aperioinsights.com
Revealing Insights for Clear Decisions
Innovation PanelDeveloping New Apps & ServicesA Researcher’s PerspectiveFebruary 25, 2014
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Mike Courtney — Researcher and Futurist
Masters degree in market research, published author and angel investor.
Data Analysis | Ethnography Ideation | End User RequirementsNew Product Validation | Roadmaps
Educated and trained in both traditional research and long range scenario planning.
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Exciting Times…..
I forgot my wallet
!
I can pay !
Has he seen this movie ?
Not yet!
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Now Playing…
The Dashboard MysteryRated LTE
I can’t tell, and that
scares me!What’s
going on in there?
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ROLLING LABSCONNECTED CAR
RESEARCH
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Changing Expectations
I love what this can do !
That looks cool !
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What We’ve Learned
Hmmm… Interesting.So that’s how I get more traction !
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The Challenge — Integrating Research + Product Development
Research
Product Development
Higher Quality
Solutions
Sketch
Present
Critique
Iterative Cycles
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Unstated Needs Tell More of the Story
UNSTATED NEED — I want familiarity, ease of use, high quality, choice of apps, etc.
Source: http://www.phonesreview.co.uk/wp-content/phoneimages/2011/03/ipadcar.jpg
STATED NEED — Can you just build an iPad into my dashboard?
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Low Fidelity is Useful
Source: architectradure.blogspot.com and www.lincah.com
Low Fidelity High Fidelity
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Leverage Sensors & Machine Vision
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Timeless Needs
Pothole Up Ahead Thanks !
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Mike Courtneye: [email protected]: +1 469-363-0109www.aperioinsights.com
Developers, start your (app) engines —Ready, Set, Go!
