Public Private Renewable Energy Group
Leading a Clean Renewable Energy Economy
www.ppreconnect.com/www.ppreconnect.com/
Business Plan andValue PropositionBusiness Plan andValue Proposition
The TeamBen Berry
Innovation Program Leadership, Government Transportation Industry, Clean Renewable Energy, and Geospatial Opportunity Modeling
Barbara JensenProgram Management, Energy Industry Development, and Contract Fulfillment
Puneet KukkalEngineering Management, Analysis and Planning
Priyanka KukkalCustomer Relationship Management, Consulting and Business Strategy
Other Technical Advisors are members ofWillamette University, Portland General Electric, US Federal Energy, David Evans and Associates, Portland Development Commission
B yB y
B nB n
P l P l
P lP l
The Business Problem
The four major hurdles faced by power developers:
• Setting up power transmission
• Obtaining financing
• Receiving permits
• Partnering with competent technical firms
• Solving the Issue: “not in my backyard”
ProblemProblem
The Business Solution
A brokering service that:• Connects developers to business partners• Facilitates communication between the partners• Has renewable energy expertise to oversee the process
PPRE Solutions
ProblemProblem
What Does PPRE Offer?• From fragmented to integrated
large-scale clean renewable energy power generation
• A portfolio of professional contacts in the utility, banking, government, & construction fields
• Renewables Change Management facilitation methodology
• Project site optimization
• Decades of experience working in the energy and transportation industries
Value Proposition
Target Market• Public and Private Renewable
Energy Developers
Product• Facilitated Renewable Energy
Power Generation Projects
Customer Benefits• Leverage Strategic Relationships• Shorten Development Timeline• Reduced Capital Costs• Decrease Time to Revenue CaptureCapture
The Industry
Panel Features. LED road signage and built-in heating elements that prevent roads from freezing. Each Solar Road panel can develop around 7.6 kwh of power each day at a one time acquisition cost of about $7,000 each. Once widely adopted, they could realistically wean the US off fossil fuels: a mile-long stretch of four-lane highway could take 500 homes off the grid.
Signature -- Electric Vehicle Recharging. Expand HEV and EV use through country-wide Highway Rest Area electric charging power via in ground and drivable Solar Road panel arrays. This expands State’s economic development via EV transportation and adds jobs for green-tech, construction, integrators and chip manufacturers.
Technology. Solar Road panels contain micro-processor and energy management systems with a translucent and rugged high-strength top layer made of glass. Base layer under the panel routes power and data utilities (TV, phone, Internet) to homes & power companies.
Clean Renewable Energy – Solar Roadways. PPRE plans to use the Solar Roadway’s product for its signature project. The U.S. Department of Energy is funding the development of 12-by-12 foot solar panels, dubbed “Solar Roads,” that can be embedded into roads, pumping power into the electric grid.
Clean Renewable Energy – Solar Roadways. PPRE plans to use the Solar Roadway’s product for its signature project. The U.S. Department of Energy is funding the development of 12-by-12 foot solar panels, dubbed “Solar Roads,” that can be embedded into roads, pumping power into the electric grid.
Solar Highways you can drive on……Solar Highways you can drive on……
• Distributive Power Generation - Consumption close to source of generation; Minimizes transmission infrastructure costs
• Inroad Solar Panels – Incorporates LED lights for road lines and signs and eliminates the “Not in my Backyard” argument
• Interconnecting Panels - Provides efficient electrical distribution
• Distributive Power Generation - Consumption close to source of generation; Minimizes transmission infrastructure costs
• Inroad Solar Panels – Incorporates LED lights for road lines and signs and eliminates the “Not in my Backyard” argument
• Interconnecting Panels - Provides efficient electrical distribution
Application: Solar Roads Rest Area for Countrywide Electric Vehicle Refueling
Signature Project
Electric Vehicle
Interstate Rechargin
g
RestAreaRecharge
RestAreaRecharge
Solar Roads
Solar Roads
Vehicle Recharging
Target Market• 2,500 Rest Areas in 50 US States plus
internationally
Product• 12x12 ft. in-highway ruggedized Solar
Road Panels stretching one quarter mile either end of Hwy Rest Areas
Benefits• HEV & EV recharging stations• LED imbedded electronic signage and
transit lines for improved highways• Heated highway melts snow and ice• Energy consumed at source lowers
power distribution cost
Proposed Solar Road panels support Highway Rest Area electric recharging stations
Proposed Solar Road panels support Highway Rest Area electric recharging stations
Credit Card & Fuel Sale Data
Credit Card Charge
CentralDatabase
Switch
Local to Central Computer Interface
Site POS System & Monitor
Fast Rest Area Recharger
Electric VehicleRecharging
InternetInternet
Credit Card and Fuel PurchaseAmount
1
2
3
4
5
Rest Area Clean Tech Recharge
EVCharge
On-Vehicle Batteries
Pre-Fab Onsite Battery Rack Building
EV Recharge Batteries 6
7
Solar Road Clean Renewable PanelsSolar Road Clean Renewable Panels
I-5 Gee Creek Northbound 45.77708028 -122.6695372
(MP 11)
I-5 Gee Creek Southbound 45.79914722 -122.6806075
(MP 12)
I-5 Toutle River Northbound 46.35090584 -122.904319
(MP 54)
I-5 Toutle River (MP 54) Southbound 46.35233028 -122.9079778
I-5 Scatter Creek Northbound 46.83534942 -122.9852501
(MP 90)
I-5 Maytown Southbound 46.87109558 -122.9703582
(MP 93)
I-5 SeaTac Northbound 47.27113353 -122.3145569
(MP 140)
I-5 Silver Lake Southbound 47.902451 -122.2155729
(MP 188)
I-5 Smokey Point (MP 207)
Northbound 48.16884858 -122.1888685
I-5 Smokey Point (MP 207)
Southbound 48.16910774 -122.1942775
I-5 Bow Hill Northbound 48.58233045 -122.344314
(MP 238)
I-5 Bow Hill Southbound 48.58466933 -122.346533
(MP 238)
I-5 Custer Northbound 48.9091279 -122.6220304
(MP 267)
I-5 Custer Southbound 48.9266689 -122.6461821
(MP 269)
I-82 Selah Creek Eastbound 46.71138346 -120.4159312
(MP 24)
I-82 Selah Creek Westbound 46.69770209 -120.4433686
(MP 22)
I-82 Prosser Multidirectional 46.22097833 -119.7899517
(MP 80)
I-90 Price Creek (MP 61) Eastbound 47.322433 -121.325805
I-90 Indian John Hill Eastbound 47.16107502
(MP 89) -120.8493571
I-90 Indian John Hill Westbound 47.16130429 -120.8425162
(MP 89)
I-90 Ryegrass Eastbound 46.94150752 -120.2034891
(MP 125)
I-90 Ryegrass Westbound 46.94724893 -120.208627
(MP 125.63)
I-90 Winchester (MP 161) Eastbound 47.10340742 -119.6287387
I-90 Winchester (MP 161) Westbound 47.10447524 -119.617456
I-90 Schrag Eastbound 47.08508637 -118.844743
(MP 198)
I-90 Schrag Westbound 47.08710623 -118.8452716
(MP 198)
I-90 Sprague Lake Eastbound 47.28954528 -118.0343183
(MP 241)
I-90 Sprague Lake (MP 242)
Westbound 47.29569936 -118.0325598
SR 12 Bevin Lake (MP 126) Multidirectional 46.55383 -121.7366
SR 12 Dodge Junction (MP 391)
Multidirectional 46.52502 -117.822062
SR 12 Alpowa Summit (MP 413)
Eastbound 46.43627944 -117.4246939
SR 12 Alpowa Summit (MP 413)
Westbound 46.43627944 -117.4246939
SR 14 Chamberlain Lake (MP 73)
Multidirectional 45.7058201 -121.3246398
SR 17 Blue Lake (MP 89) Multidirectional 47.56942361 -119.4477386
SR 21 Keller Ferry Multidirectional
(MP 106)
SR 24 Vernita Multidirectional 46.63804583 -119.7315339
(MP 43)
SR 26 Dusty (MP 118) Multidirectional 46.811478 -117.642054
SR 26/ Hatton Coulee Multidirectional 46.79403977 -118.7431046
US 395 (MP 61)
SR 28 Quincy Valley (MP 25) Multidirectional 47.23268243 -119.9556149
SR 401 Dismal Nitch (MP 1) Multidirectional 46.24978663 -123.8587994
SR 504 Forest Learning Center
Multidirectional 46.30874889 -122.3957314
(MP 33)
SR 8 Elma Eastbound 47.01810444 -123.3515036
(MP 2)
SR 906 Travelers Rest (MP 1) Multidirectional 47.420942 -121.411531
US 195 Horn School Multidirectional 47.18246056 -117.3769086
(MP 60)
US 2 Iron Goat (MP 58) Multidirectional 47.711335 -121.163113
US 2 Nason Creek Multidirectional 47.76643639 -120.7931403
(MP 81)
US 2 Telford Multidirectional 47.69464806 -118.3977767
(MP 238)
PPRE Countrywide Hwy Rest Area Opportunity Database
PPRE Countrywide Hwy Rest Area Opportunity Database
Interstate/RouteInterstate/Route
Milepost LocationMilepost Location DirectionDirection LatitudeLatitude LongitudeLongitude
WASHINGTONWASHINGTON
Optimal Statewide Location AnalysisOptimal Statewide Location Analysis
Package
Click HereClick Here
Geospatial Opportunity Evaluation
Geospatial Opportunity Evaluation
• Leverages interactive Google Earth virtual map imagery
• System uses geographic size, pitch and shading from nearby terrain, buildings and mountains to provide a solar potential
• By hovering over the Google Earth-enabled virtual highway mile post locations, customers visualize the
• PPRE’s modeling and projects add jobs to the economy!
• Leverages interactive Google Earth virtual map imagery
• System uses geographic size, pitch and shading from nearby terrain, buildings and mountains to provide a solar potential
• By hovering over the Google Earth-enabled virtual highway mile post locations, customers visualize the
• PPRE’s modeling and projects add jobs to the economy!
Geospatial Opportunity Evaluation Model
Leading a Clean Renewable Energy EconomyLeading a Clean Renewable Energy Economy
• locations geographic size• suitable areas for solar asset
deployment• potential electricity production• electricity savings• carbon reduction
• locations geographic size• suitable areas for solar asset
deployment• potential electricity production• electricity savings• carbon reduction
• available rebates from area utility companies or government tax credits, and
• PPRE’s cost estimates for implementation and construction information
• available rebates from area utility companies or government tax credits, and
• PPRE’s cost estimates for implementation and construction information
Business Value ROI• Test group of States produced
a ROI over five years assuming a highway electric charge rate as defined by
• The chart details the Average Retail Price of Electricity by State.
State
Rest Areas Count
Daily HEV &
EV Served
Right of Way
Utilization
Number of
Panels
Sola
Sun or Battery
Store Hrs. per Day
Site Daily
Power (Kwh)
Approved Electric Rate per
Kwh
Premium Electric Rate per
Kwh
Yearly Revenue Statewide
Initial Cost Statewide Year-1 Profit Year-2 Profit Year-3 Profit Year-4 Profit Year-5 Profit Five Year ROI
Colorado 34 2,842 0.5 miles 220 17 28,424 0.0814 0.1369 $48,290,358 $69,564,000 -$21,273,642 $26,948,516 $75,170,674 $123,392,832 $171,614,989 $375,853,368ROI by Year -130.58% -61.26% 8.06% 77.38% 146.70% 440.30%
Illinois 26 2,842 0.5 miles 220 17 28,424 0.0838 0.1393 $37,575,306 $53,196,000 -$15,620,694 $21,886,412 $59,393,517 $96,900,623 $134,407,729 $296,967,587
ROI by Year -129.36% -58.86% 11.65% 82.16% 152.67% 458.25%
Oregon 63 2,842 0.5 miles 220 17 28,424 0.0706 0.1261 $82,420,206 $128,898,000 -$46,477,794 $35,874,212 $118,226,218 $200,578,223 $282,930,229 $591,131,088
ROI by Year -136.06% -72.17% -8.28% 55.61% 119.50% 358.60%
New York 17 2,842 0.5 miles 220 17 28,424 0.1431 0.1986 $35,027,265 $34,782,000 $245,265 $35,204,329 $70,163,394 $105,122,459 $140,081,524 $350,816,971
ROI by Year -99.29% 1.21% 101.72% 202.23% 302.74% 908.62%
Washington 26 2,842 0.5 miles 220 17 28,424 0.0631 0.1186 $31,991,610 $53,196,000 -$21,204,390 $10,719,020 $42,642,430 $74,565,840 $106,489,250 $213,212,149
ROI by Year -139.86% -79.85% -19.84% 40.17% 100.18% 300.80%
$339,636,000 -$104,331,262 $130,632,486 $365,596,233 $600,559,981 $835,523,729 $1,827,981,187
ROI by Year -130.72% -61.54% 7.64% 76.82% 146.01% 438.22%
• ROI Assumptions:– Solar Road Panel Generation: 7.6 Kwh– Solar Road Panel Cost from $6,900 to $6,050 (due to volume production)
– HEV and EV Recharge Requirement: 10 Kwh per vehicle– Panel Days in Operation: 365– Average Sunlight with Battery Store Hours/Day: 24 hours per day– Positive Revenue is generated on average by 18 months of investment– Panels per site are one row of 220 panels spread ¼ mile to and from rest area – Expected revenue if implemented for test group States: – Jobs Created by test group States 415
$1,640,406,284
394.96%
2011 2012 2013 2014 2015 Total1MW Projects $100,000 $0 $0 $300,000 $4,300,000 $4,500,000 $9,100,000
5MW Projects $300,000 $0 $0$1,200,00
0 $8,700,000 $10,800,000 $20,700,000
10MW Projects $2,255,000 $0 $3,382,500$3,382,50
0 $2,255,000 $13,530,000 $22,550,000
Project Retainers $200,000 $500,000
$1,300,000 $2,000,000 $2,200,000 $6,200,000
Revenue $200,000 $3,882,500$6,182,50
0 $17,255,000 $31,030,000 $58,550,000
Expense $1,014,896 $1,116,386$3,228,02
4 $6,344,431 $15,644,321 $27,348,058
EBITDA -$814,896 $2,766,114$2,954,47
6 $10,910,569 $15,385,679 $31,201,942
Venture Capitalization $5,000,000
PPRE Venture Capitalization
EBITDA - Earnings Before Interest, Taxes, Depreciation and Amortization EBITDA - Earnings Before Interest, Taxes, Depreciation and Amortization
Feasibility Study
Concept of Operations
Government and Developer as Customer• Public or Private Land Assets
PPRE as Project Consultant• Inception > Procurement > Power Generation
Stakeholders• Renewable Manufacturer – Solar Roads
• Utilities
• Financiers
• Design/Build Firms
• Government
PPRE SWOT AnalysisStrengths Weaknesses
• Government contract negotiation • Lack of capital
• DOT, DOE and state government relationships • Start-up organization• Project concept to build-out cost/time
efficiency• Facilitation change management methodology
• Geospatial modeling
Opportunities Threats• Public private partnerships • Low barriers to entry
• Broader opportunities for project siting• Uncertainty of continued
governmental incentives
• Government mandates and incentives• Low cost non-renewable
energy sources
• Escalating construction costs
Operations
Change Acceleration ProcessChange Acceleration Process
Customer ContactCustomer Contact Request for ProposalRequest for Proposal
Operations
Five Stage Project Plan
Permitting FinancingTransmission Procurement
Construction
Project Milestones
Typical 1 MW Project Year 1 Year 2 Year 3
Feasibility
Permitting
Transmission
Finance
Procurement
PPRE 1 MW Project Year 1 Year 2 Year 3
Feasibility
Permitting
Transmission
Finance
Procurement
Project Time Savings
Typical vs. PPRE ApproachTypical vs. PPRE Approach
Financial ProjectionsMarket • Mid-size (1 to 10 MW)
renewable installations• Public Private partnerships
with States and utilities
Project projections• Income• Projects in the pipeline
Expense• Personnel depends on
number of projects• Solar Road panels and
design/construction
PPRE’s Compensation Model
Income• Retainer per project• PPRE revenue share• Projects in pipeline
$100k * Retainer per new project
* Payout at $20k per milestone with 5 milestones/ project
PPRE Revenue per site MW distribution:
1 MW => $100,0005 MW => $300,000
50 MW => $2,550,000
Income Projections$30,000
$22,500
$15,000
$7,500
$ 0
YearYear
Tho
usan
ds o
f D
olla
rsT
hous
ands
of
Dol
lars Renewable Projects (MW)
Retainer (preliminary projects)
Renewable Projects (MW)
Retainer (preliminary projects)
8.58.5
1.51.5 13132020
1 2 3 4 5$200,000 $500,000 $1,300,000 $2,000,000 $2,200,000Retainer
Count 2 5 13 20 22 62
PPRE Revenue $0 $3,382,500 $4,882,500 $15,255,000 $28,830,0001 MW $100,000 0.0 0.0 3.0 43.0 45.0 91 Projects
5 MW $300,000 0.0 0.0 4.0 29.0 36.0 69 Projects
50 MW $2,255,000 0.0 1.5 1.5 1.0 6.0 50 Projects
MW Project Distribution 0.0 1.5 8.5 73 87 170 Projects
0 75 98 238 525 936 Projects
Grand Total Revenue: $200,000 $3,882,500 $6,182,500 $17,255,000 $31,030,000
TotalRetainer
Projects
8787
2222
7373
2020
Value Proposition: Save Time• The time required to gather
stakeholders• The time required to obtain
permits• The time required to acquire
financing• The time required to finalize
plans• The time spent in coordinating
multiple stakeholders
PPRESolutionsSolutions
Public Private Renewable Energy Group
Business Plan and Value Proposition
Leading a Clean Renewable Energy Economy