Create your Market Pretotype:Innovation by accelerating your requirements value chain

Attribution: Alberto Savoiahttp://www.pretotyping.org

Prepared by Catherine Louis www.cll-group.com

[email protected] - emailcatherinelouis - twitter

http://www.linkedin/in/catherinelouis - linkedin (919) 244-1888

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A Pretotype, Pitch, and ILI and OLI measurements.‘Pitch’?

An attempt to promote / sell your ideas.Note: this definition does not include “and get feedback”.

‘Pretotype’?A test of the initial appeal and actual usage of a potential new product by simulating its core experience with the smallest possible investment of time and money.

‘ILI & OLI’?A measurement of the user’s initial and ongoing level of interest.

What we’ll be creating:

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innovators beat ideas

pretotypes beat productypes

building beats talking

simplicity beats features

now beats later

commitment beats committees

Pretotyping Manifesto*

source: http://www.pretotyping.org/the-pretotyping-manifesto-1

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don’t finish what you’ve started

failure is an option

scarcity bring clarity

the more the messier

reinvent the wheel

play with fire

Pretotyping Manifesto addendum:

source: http://www.pretotyping.org/the-pretotyping-manifesto-1

Tools:

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Model (draw how your app works and what it looks like on the phone!)Product Box (create a box to describe your ‘done’ product)Paper, pens, pencils, your team, your collective wetwareHint: you need customers for this exercise!Rules: There are none other than BE RESPECTFUL.Locate the experts in the room, use them. Use whatever you need.

More Tools:

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Weebly.com: Particularly useful for fake door pretotypes to test ILI and OLI using Google/Facebook ads.Omnigraffle: Shares across multiple pages and spits out clickable html: http://www.omnigroup.com/omnigraffle

Mobile App pretotyping: Appery - free, cloud-based app platform - http://appery.ioDapp: about $5 for IOS: http://dapp.kerofrog.com.au Hint: you need customers for to pretotype.MIT’s App Inventor: http://appinventor.mit.edu/explore/ And even more drag and drop app builders:

https://codiqa.com/http://www.kinvey.com/http://cloudbase.io/http://mobile.conduit.com/http://mobileroadie.com/http://www.theappbuilder.com/

Product Management - from ‘idea’ to ‘launch’

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• Many Agile teams believe they are involved in this stage of developing a product.

Product Management - from ‘idea’ to ‘launch’

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Product Management - from ‘idea’ to ‘launch’

Iterate through the requirement value chain to Preto & Pitch!:

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Creating your Pretotype:

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1.Pick your Target Market Snapshot (ex: Elderly, living alone in their home.)

2.Create the pretotype and pitch (iterate! - suggest a 45 minute timebox.)

3.Deliver the pretotype and pitch (last 15 minutes, 4 minutes per table)

4.Meanwhile: Have a facilitator be on the lookout for what might be in the Product Roadmap (ex: First delivery = Smart phone app - next, web app.)

5.It’s also possible to tease out User Stories while pretotyping: What-If’s, and list technical assumptions

6.Retrospective (last 10 minutes)

Retrospective aHaaa...

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Pass the ball: share any aHaaa moment you had during the last hour, toss the ball to someone else!

THANK YOU!!!

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Catherine Louis - [email protected]: www.cll-group.com catherinelouis - twitterhttp://www.linkedin/in/catherinelouis - linkedin

Catherine Louis

• Specialty: Agile transitions in the scope of large, multi-nodal solutions, high-reliability systems, with large teams of several hundred to several thousand R&D employees.

• Client companies include large power and telecommunication firms, spanning both hardware and software development.

• Over 20 years of software development experience in complex product development.• Focus on Agile methods; Agile R&D; Strategic Planning.• Agile Transitions communications: enabling change to build speed, flexibility in business.• Extensive operations and business development experience in technical marketplaces.• Volunteer: 12 years as SAR II and K9 handler with Wake Canine Search and Rescue.

– find me on linkedin at http://www.linkedin/in/catherinelouis

– find me on twitter at catherinelouis

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