THE HAGUEThe place to be for global talentConny Roobol, MSc
Which people do you think are the most
willing to move internationally?
Higher international mobility
How long do you think people are willing to
stay abroad (for work)?
Duration differs across continents
What are the most important reasons for jobseekers to move
internationally?
Diversified reasons to migrate
Global Talent Mobility Survey (GTMS)• Online survey• 2006 – 2009 – 2011 • International labour force
• Current job and ambitions• National and international job drivers• Preferred countries, cities and employers• Job orientation media• Economic developments
Our partner – The Network
• An alliance of 49 job boards• Active across 125 countries• Network of global experts, local specialists
The GTMS – Wave III
Work to people
• An international recruitment strategy• Concerns moving businesses to another country• Concerns attracting local workers
Highly effective strategy in 4 situations:
• To strengthen your international profile• To expand international activities• To be closer to your target groups• Less expensive staff in another country
How to attract local workers?
• Salary and career opportunities most important pull factors• Great opportunity to position own company on foreign markets!
How to reach local workers?
• Online sources mainly used High tech• Corporate website very important Recruitment Brand Experience• One’s network, both online and offline, is very important High touch
People to work
• An international recruitment strategy• Concerns attracting foreign workers to come to you• International mobility and duration of stay are important
Highly effective strategy in 4 situations:
• To fill in international positions in home country• To realise growth potential• Labour supply is insufficient• International workers are less demanding
Main reasons to work abroad
• Reasons to move abroad are mainly career driven• International jobseekers also want to extend their scope• Starting point for Employer Branding
EVP’s: how to attract international workers?
• Salary and career opportunities (inter)national pull factors• Good terms of employer benefits and working atmosphere less important for international workers• Starting point for job marketing
How to reach international workers?
• High popularity of online job sources!• Corporate website and search engines very important
Using global intelligence for global employer
branding
A GLOBAL BRANDWITH IMPACT
Ranking Global Attractiveness
To measure Global Employer Brand Attractiveness, the following question is asked to the global workforce:
Which companies would you like to work for abroad? • Globally 2.3 million people would like to work for Facebook
• Global ranking of Facebook is 43
• Highest potential for Facebook can be found in India.
• People who live in India, Australia, Malaysia or Russia are twice as enthusiastic about Facebook as the global workforce.
Global Mobility Drivers - Global EVP’s
• As global EVP there is a great opportunity for: ‘Making change in the world’
• This pull factor drives Facebook potentials three times more than the average global worker.
Who think its company is a top-10 employer
globally?
Top-10 employers of the world
Our Global Talent Barometer
• Easy-to-use tool for global recruitment solutions: Visit www.globaltalentbarometer.com
• 5 filters to define your target group:Country Occupational areaEducational levelWork experienceIndustry
• A graph will show you where you can find your talent!
Please read our publications
2006: 128 page International Recruitment Manual
2009: White Paper + case study
2011: White Paper + case study
Would you like to learn more about
how to attract the best talentin the world?
