Premier Media Group – Listeners poll 2018
Methodology: ComRes surveyed 8,159 British adults aged 18+ between 19th January – 1st February 2018. ComRes
is a member of the British Polling Council and abides by its rules.
All press releases or other publications must be checked with ComRes before use. ComRes requires 48 hours to
check a press release unless otherwise agreed.
For information about commissioning research please contact [email protected] or call +44 (0)20 7871 8660.
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REPUTATION | COMMUNICATIONS | PUBLIC POLICY
Four Millbank | London | SW1P 3JA | T. +44 (0)20 7871 8660
Rond-Point Schuman / Schumanplein 6 | Box 5 | 1040 Bruxelles | T. +32 (0)2 234 63 82
51/F Raffles City | No.268 Xi Zang Middle Road | HuangPu District Shanghai | 200001 China | T. +86 (0)21 2312 7674
Page 1
Radio Stations Survey - Listen to any of Premier's 3 StationsONLINE Fieldwork: 19th January-1st February 2018
Absolutes/col percentsTable 1Q.1 How often, if at all, do you listen to:SummaryBase: All respondents
Prepared by ComRes
PremierPremier GospelPremier PraiseChristian Radio
533533533Unweighted base
538538538Weighted base
387405475NET: Ever listen72%75%88%
474670Daily9%9%13%
77108129Weekly14%20%24%
837041Monthly15%13%8%
180181235Less frequently34%34%44%
15113364Never28%25%12%
Employment SectorSocial GradeAgeGenderPri-vatePublicDEC2C1AB55+35-5418-3475+65-7455-6445-5435-4425-3418-24FemaleMaleTotal
2771099292138211103176254234238779915698227306533Unweighted base
28812296100139203951632792143317687173107228310538Weighted base
-------------------None-------------------
691637194343514546922202421311565771421 radio station only24%13%39%19%31%21%54%28%16%43%52%63%31%25%18%14%28%25%26%
23211113152519172849561112162539642 radio stations8%17%11%13%10%12%20%10%10%20%21%17%8%13%7%15%11%13%12%
19685486882135251022058126475513075139193332All 3 radio stations68%70%50%68%59%66%27%62%73%37%27%19%61%63%75%71%61%62%62%
Page 2
Radio Stations Survey - Listen to any of Premier's 3 StationsONLINE Fieldwork: 19th January-1st February 2018
Absolutes/col percentsTable 2Q.1 How often, if at all, do you listen to:Summary table - No. of radio stations listened toBase: All respondents
Prepared by ComRes
Age - FemaleAge - Male55+35-5418-3475+65-7455-6445-5435-4425-3418-2455+35-5418-3475+65-7455-6445-5435-4425-3418-24Total
437311191816334065466010314314242244599152533Unweighted base
4063125820132934735255101154132319485310055538Weighted base
---------------------None---------------------
22192431278111692926226111316101571421 radio station only55%30%19%40%59%58%28%32%22%16%53%26%14%45%46%67%33%20%15%12%26%
9411243322910121726239107642 radio stations22%7%9%25%18%26%9%5%3%17%18%12%11%17%24%11%7%17%10%13%12%
9409035218215535166211557429337541332All 3 radio stations24%63%72%36%23%16%63%63%75%66%29%62%75%38%30%22%61%63%75%75%62%
Page 3
Radio Stations Survey - Listen to any of Premier's 3 StationsONLINE Fieldwork: 19th January-1st February 2018
Absolutes/col percentsTable 2Q.1 How often, if at all, do you listen to:Summary table - No. of radio stations listened toBase: All respondents
Prepared by ComRes
Radio stations ListenedNo. of Stations Listened totoRegion
All 3PremierYorkshiradio2 radio1 radioChrist-EastWestre &stat-stat-stationPremierPremierianSouthSouthMidlandMidlandHumbersNorthNorthNET:ScotlanionsionsonlyNoneGospelPraiseRadioWestEastLondonEasternssideWestEastEnglandWalesdTotal
31967147-37039447444561503638513946154752632533Unweighted base
33264142-38740547541521614135513745144782534538Weighted base
--------------------None--------------------
--142-24219791943119118126129591421 radio station only--100%-6%5%21%22%36%27%28%27%20%23%27%40%27%19%25%26%
-64--31524555184545114789642 radio stations-100%--8%13%10%11%10%11%9%15%7%14%2%5%10%30%28%12%
332---3323323322728101262037243283031316332All 3 radio stations100%---86%82%70%67%53%63%63%58%73%64%71%55%63%51%47%62%
Page 4
Radio Stations Survey - Listen to any of Premier's 3 StationsONLINE Fieldwork: 19th January-1st February 2018
Absolutes/col percentsTable 2Q.1 How often, if at all, do you listen to:Summary table - No. of radio stations listened toBase: All respondents
Prepared by ComRes
Employment SectorSocial GradeAgeGenderPri-vatePublicDEC2C1AB55+35-5418-3475+65-7455-6445-5435-4425-3418-24FemaleMaleTotal
2771099292138211103176254234238779915698227306533Unweighted base
28812296100139203951632792143317687173107228310538Weighted base
45626103427472724919181314167445397Premier Christian Radio16%5%27%10%24%13%49%17%8%43%44%59%17%16%9%7%19%17%18%
13551682910-115455111021Premier Praise4%4%6%1%4%4%2%6%4%-2%3%7%5%3%4%5%3%4%
11568383912-216393101424Premier Gospel4%4%6%8%2%4%3%5%4%-6%2%7%3%5%3%4%5%4%
Page 5
Radio Stations Survey - Listen to any of Premier's 3 StationsONLINE Fieldwork: 19th January-1st February 2018
Absolutes/col percentsTable 3Q.1 How often, if at all, do you listen to:Summary table - Ever listeners unique stationsBase: All respondents
Prepared by ComRes
Age - FemaleAge - Male55+35-5418-3475+65-7455-6445-5435-4425-3418-2455+35-5418-3475+65-7455-6445-5435-4425-3418-24Total
437311191816334065466010314314242244599152533Unweighted base
4063125820132934735255101154132319485310055538Weighted base
21149312777722513156812679697Premier Christian Radio53%22%7%40%59%53%25%20%10%3%46%13%10%45%32%63%12%14%9%11%18%
-28----254271-11521121Premier Praise-4%7%----7%6%7%3%7%1%-3%4%11%3%1%1%4%
127--11143266-2-516-24Premier Gospel2%4%5%--5%3%4%5%6%4%6%4%-11%-10%3%6%-4%
Page 6
Radio Stations Survey - Listen to any of Premier's 3 StationsONLINE Fieldwork: 19th January-1st February 2018
Absolutes/col percentsTable 3Q.1 How often, if at all, do you listen to:Summary table - Ever listeners unique stationsBase: All respondents
Prepared by ComRes
Radio stations ListenedNo. of Stations Listened totoRegion
All 3PremierYorkshiradio2 radio1 radioChrist-EastWestre &stat-stat-stationPremierPremierianSouthSouthMidlandMidlandHumbersNorthNorthNET:ScotlanionsionsonlyNoneGospelPraiseRadioWestEastLondonEasternssideWestEastEnglandWalesdTotal
31967147-37039447444561503638513946154752632533Unweighted base
33264142-38740547541521614135513745144782534538Weighted base
--97---97715257846114874697Premier Christian Radio--69%---21%18%29%16%17%23%9%16%25%29%18%16%17%18%
--21--21-121121211-21--21Premier Praise--14%--5%-2%4%7%4%4%5%2%3%-4%--4%
--24-24--1273-42-2211324Premier Gospel--17%-6%--3%4%4%7%-7%5%-12%4%3%8%4%
Page 7
Radio Stations Survey - Listen to any of Premier's 3 StationsONLINE Fieldwork: 19th January-1st February 2018
Absolutes/col percentsTable 3Q.1 How often, if at all, do you listen to:Summary table - Ever listeners unique stationsBase: All respondents
Prepared by ComRes
Employment SectorSocial GradeAgeGenderPri-vatePublicDEC2C1AB55+35-5418-3475+65-7455-6445-5435-4425-3418-24FemaleMaleTotal
2771099292138211103176254234238779915698227306533Unweighted base
28812296100139203951632792143317687173107228310538Weighted base
255106838412717987139248213730637515395201274475NET: Ever listen89%87%87%85%91%88%92%85%89%100%85%95%83%87%89%89%88%88%88%
35241491532424421211772715205070Daily12%20%15%9%11%16%4%15%15%3%5%2%22%8%16%14%9%16%13%
79342027295314318526562551345376129Weekly27%28%21%27%21%26%14%19%30%11%14%16%8%29%30%32%23%25%24%
258878183142421-681411211941Monthly9%7%8%7%6%9%3%9%9%8%2%-8%9%8%10%9%6%8%
116394241757767699816272434356236106128235Less frequently40%32%44%41%54%38%71%43%35%77%63%77%45%40%36%34%47%41%44%
33161215122482431-7113112011273664Never11%13%13%15%9%12%8%15%11%-15%5%17%13%11%11%12%12%12%
Page 8
Radio Stations Survey - Listen to any of Premier's 3 StationsONLINE Fieldwork: 19th January-1st February 2018
Absolutes/col percentsTable 4Q.1 How often, if at all, do you listen to:Premier Christian RadioBase: All respondents
Prepared by ComRes
Age - FemaleAge - Male55+35-5418-3475+65-7455-6445-5435-4425-3418-2455+35-5418-3475+65-7455-6445-5435-4425-3418-24Total
437311191816334065466010314314242244599152533Unweighted base
4063125820132934735255101154132319485310055538Weighted base
40571048201228306242488114513171836469154475NET: Ever listen98%92%83%100%100%95%97%87%85%79%87%81%94%100%72%96%75%87%91%99%88%
2513-2123941202911-155181170Daily6%7%11%-9%6%7%8%13%7%2%20%19%6%3%-31%9%18%20%13%
7937142372117722482233183117129Weekly16%15%30%10%21%13%10%19%28%32%13%21%31%12%9%18%7%35%31%31%24%
18121--4575161211-247541Monthly3%13%9%13%--13%13%9%10%3%6%8%5%3%-4%7%7%10%8%
293542614101916261638345610131515193620235Less frequently73%56%33%77%70%76%67%47%35%30%69%34%36%77%57%78%32%36%36%37%44%
1522--11411117199-711279164Never2%8%17%--5%3%13%15%21%13%19%6%-28%4%25%13%9%1%12%
Page 9
Radio Stations Survey - Listen to any of Premier's 3 StationsONLINE Fieldwork: 19th January-1st February 2018
Absolutes/col percentsTable 4Q.1 How often, if at all, do you listen to:Premier Christian RadioBase: All respondents
Prepared by ComRes
Radio stations ListenedNo. of Stations Listened totoRegion
All 3PremierYorkshiradio2 radio1 radioChrist-EastWestre &stat-stat-stationPremierPremierianSouthSouthMidlandMidlandHumbersNorthNorthNET:ScotlanionsionsonlyNoneGospelPraiseRadioWestEastLondonEasternssideWestEastEnglandWalesdTotal
31967147-37039447444561503638513946154752632533Unweighted base
33264142-38740547541521614135513745144782534538Weighted base
3324597-34436547537471403533453344124262326475NET: Ever listen100%71%69%-89%90%100%89%90%87%85%96%87%88%97%88%89%92%75%88%
6334-65647035244411281631670Daily19%5%3%-17%16%15%7%10%15%11%11%21%5%18%7%13%6%17%13%
1061113-1101131291310471271659-11964129Weekly32%17%9%-28%28%27%32%20%29%30%20%31%13%20%-25%22%13%24%
3623-3737411413214811363241Monthly11%3%2%-10%9%9%3%8%8%5%2%7%21%3%8%7%14%5%8%
1273078-1321512351927551622141826102081314235Less frequently38%47%55%-34%37%49%47%52%34%39%64%28%49%57%73%43%50%40%44%
-1945-4339-5522617412532964Never-29%31%-11%10%-11%10%13%15%4%13%12%3%12%11%8%25%12%
Page 10
Radio Stations Survey - Listen to any of Premier's 3 StationsONLINE Fieldwork: 19th January-1st February 2018
Absolutes/col percentsTable 4Q.1 How often, if at all, do you listen to:Premier Christian RadioBase: All respondents
Prepared by ComRes
Employment SectorSocial GradeAgeGenderPri-vatePublicDEC2C1AB55+35-5418-3475+65-7455-6445-5435-4425-3418-24FemaleMaleTotal
2771099292138211103176254234238779915698227306533Unweighted base
28812296100139203951632792143317687173107228310538Weighted base
230103638210016041125239112110586714692168236405NET: Ever listen80%84%66%82%72%79%43%76%85%53%48%30%76%77%85%87%74%76%75%
2518441127120251--1191510133346Daily9%15%4%4%8%13%1%12%9%4%--15%10%9%9%6%11%9%
64312021224472575142111558174563108Weekly22%25%21%21%16%22%8%15%27%5%9%7%14%17%34%16%20%20%20%
4615111617262214612-9121432244670Monthly16%12%11%16%12%13%2%13%16%3%4%-12%14%8%30%10%15%13%
9639284150623158929157273158348695181Less frequently33%32%30%41%36%31%32%36%33%41%35%23%35%36%34%32%38%31%34%
581933183943543941102322192026146074133Never20%16%34%18%28%21%57%24%15%47%52%70%24%23%15%13%26%24%25%
Page 11
Radio Stations Survey - Listen to any of Premier's 3 StationsONLINE Fieldwork: 19th January-1st February 2018
Absolutes/col percentsTable 5Q.1 How often, if at all, do you listen to:Premier PraiseBase: All respondents
Prepared by ComRes
Age - FemaleAge - Male55+35-5418-3475+65-7455-6445-5435-4425-3418-2455+35-5418-3475+65-7455-6445-5435-4425-3418-24Total
437311191816334065466010314314242244599152533Unweighted base
4063125820132934735255101154132319485310055538Weighted base
1546107583212562452679131613737428447405NET: Ever listen38%73%86%60%41%20%72%73%85%87%47%79%85%49%53%37%78%79%85%86%75%
1481--1344-1617---10611646Daily2%7%6%10%--5%8%6%7%-16%11%---21%11%11%12%9%
57331312526731842-12993210108Weekly11%12%27%13%14%5%7%15%36%14%5%18%27%-5%9%18%18%32%18%20%
-1014---461132113212-56131970Monthly-16%11%---13%19%1%25%4%11%21%6%7%-11%11%13%34%13%
10245235214103122213440610513212812181Less frequently25%38%42%37%27%16%48%30%42%41%37%34%26%43%41%28%28%40%28%22%34%
2517183121089117292123711121111157133Never62%27%14%40%59%80%28%27%15%13%53%21%15%51%47%63%22%21%15%14%25%
Page 12
Radio Stations Survey - Listen to any of Premier's 3 StationsONLINE Fieldwork: 19th January-1st February 2018
Absolutes/col percentsTable 5Q.1 How often, if at all, do you listen to:Premier PraiseBase: All respondents
Prepared by ComRes
Radio stations ListenedNo. of Stations Listened totoRegion
All 3PremierYorkshiradio2 radio1 radioChrist-EastWestre &stat-stat-stationPremierPremierianSouthSouthMidlandMidlandHumbersNorthNorthNET:ScotlanionsionsonlyNoneGospelPraiseRadioWestEastLondonEasternssideWestEastEnglandWalesdTotal
31967147-37039447444561503638513946154752632533Unweighted base
33264142-38740547541521614135513745144782534538Weighted base
3325221-3514053653235125312640293483611925405NET: Ever listen100%82%14%-91%100%77%78%67%78%76%75%78%77%75%60%75%75%72%75%
4411-444645-415231032-392546Daily13%2%1%-11%11%9%-8%9%4%9%20%9%4%-8%9%14%9%
10071-1021081059747941327210044108Weekly30%12%1%-26%27%22%22%14%29%23%12%25%5%15%15%21%17%11%20%
57112-6270639817135710-602870Monthly17%17%1%-16%17%13%22%16%10%3%7%10%18%22%-13%6%24%13%
1313317-14318115214154719161217166162118181Less frequently40%52%12%-37%45%32%33%30%29%46%47%24%46%34%45%34%43%24%34%
-12122-36-1099173610911811611769133Never-18%86%-9%-23%22%33%22%24%25%22%23%25%40%25%25%28%25%
Page 13
Radio Stations Survey - Listen to any of Premier's 3 StationsONLINE Fieldwork: 19th January-1st February 2018
Absolutes/col percentsTable 5Q.1 How often, if at all, do you listen to:Premier PraiseBase: All respondents
Prepared by ComRes
Employment SectorSocial GradeAgeGenderPri-vatePublicDEC2C1AB55+35-5418-3475+65-7455-6445-5435-4425-3418-24FemaleMaleTotal
2771099292138211103176254234238779915698227306533Unweighted base
28812296100139203951632792143317687173107228310538Weighted base
217105558291159361202319189556514586161226387NET: Ever listen75%86%58%82%65%78%38%73%83%41%43%30%72%75%84%81%70%73%72%
2616381223116291--1061712182847Daily9%13%3%8%9%12%1%10%11%5%--13%7%10%11%8%9%9%
4921201514284225113111113615314677Weekly17%17%21%15%10%14%4%13%18%4%7%2%14%13%21%14%13%15%14%
482551519444275213-9183320335083Monthly17%21%5%15%13%22%4%16%19%3%7%-12%20%19%18%14%16%15%
94422745456327559861392530593979101180Less frequently33%34%28%45%32%31%29%34%35%29%29%28%33%35%34%36%35%33%34%
711840184944594349122522222228216784151Never25%14%42%18%35%22%62%27%17%59%57%70%28%25%16%19%30%27%28%
Page 14
Radio Stations Survey - Listen to any of Premier's 3 StationsONLINE Fieldwork: 19th January-1st February 2018
Absolutes/col percentsTable 6Q.1 How often, if at all, do you listen to:Premier GospelBase: All respondents
Prepared by ComRes
Age - FemaleAge - Male55+35-5418-3475+65-7455-6445-5435-4425-3418-2455+35-5418-3475+65-7455-6445-5435-4425-3418-24Total
437311191816334065466010314314242244599152533Unweighted base
4063125820132934735255101154132319485310055538Weighted base
1343105355192461442477126614436418342387NET: Ever listen32%69%84%36%23%43%66%72%84%84%43%76%82%44%59%22%75%77%84%78%72%
15121--1358-1117---9312547Daily3%7%10%13%--5%9%6%15%-11%11%---18%5%13%8%9%
26231112418521628-2-97181077Weekly6%9%18%10%5%5%7%11%25%9%4%16%18%-8%-19%14%18%19%14%
-1122---471494163013-511191183Monthly-17%18%---13%21%18%17%7%16%19%5%13%-11%20%19%20%15%
922471451210252318335159413203416180Less frequently24%36%38%12%19%38%42%30%34%43%32%33%33%39%38%22%28%37%34%30%34%
271921515710101293224287101512121612151Never68%31%16%64%77%57%34%28%16%16%57%24%18%56%41%78%25%23%16%22%28%
Page 15
Radio Stations Survey - Listen to any of Premier's 3 StationsONLINE Fieldwork: 19th January-1st February 2018
Absolutes/col percentsTable 6Q.1 How often, if at all, do you listen to:Premier GospelBase: All respondents
Prepared by ComRes
Radio stations ListenedNo. of Stations Listened totoRegion
All 3PremierYorkshiradio2 radio1 radioChrist-EastWestre &stat-stat-stationPremierPremierianSouthSouthMidlandMidlandHumbersNorthNorthNET:ScotlanionsionsonlyNoneGospelPraiseRadioWestEastLondonEasternssideWestEastEnglandWalesdTotal
31967147-37039447444561503638513946154752632533Unweighted base
33264142-38740547541521614135513745144782534538Weighted base
3323124-3873513443231116312145283293451626387NET: Ever listen100%48%17%-100%87%72%78%59%72%74%61%87%76%71%66%72%65%75%72%
461--4747463516324311382647Daily14%1%--12%11%10%8%10%10%6%6%8%7%2%7%8%9%18%9%
7043-7771726622641747-724277Weekly21%6%2%-20%18%15%14%11%13%16%11%33%11%16%-15%14%6%14%
7364-837576843016968-733783Monthly22%9%3%-21%19%16%20%8%19%3%17%18%17%17%-15%11%21%15%
1442116-1801581501515482191415178163710180Less frequently43%32%11%-47%39%32%37%29%30%50%27%27%41%37%60%34%29%30%34%
-33118--541319214511147913513499151Never-52%83%--13%28%22%41%28%26%39%13%24%29%34%28%35%25%28%
Page 16
Radio Stations Survey - Listen to any of Premier's 3 StationsONLINE Fieldwork: 19th January-1st February 2018
Absolutes/col percentsTable 6Q.1 How often, if at all, do you listen to:Premier GospelBase: All respondents
Prepared by ComRes