ComRes/Ellwood Atfield Internal Communications Survey Online fieldwork: 21st - 9th November 2016 Prepared by ComRes Q1. Which of the following best describes your current role? ................................................................................................................................................................................................................................................................................................................................................................. 1 Base: All respondents Q2. Which of the following best describes your current role in internal communications? ...................................................................................................................................................................................................................................................................................................................... 3 Base: All respondents Q3. How long have you worked in an internal communications role? ..................................................................................................................................................................................................................................................................................................................................................... 5 Base: All respondents Q4_SUM. Which of the following are the key aims for the internal communications function in your organisation? SUMMARY TABLE ............................................................................................................................................................................................................................................... 7 Base: All respondents Q4_SUM. Which of the following are the key aims for the internal communications function in your organisation? Net: Top rank summary ........................................................................................................................................................................................................................................ 8 Base: All respondents Q4_SUM. Which of the following are the key aims for the internal communications function in your organisation? Net: Top 3 rank summary .................................................................................................................................................................................................................................... 11 Base: All respondents Q4_1. Which of the following are the key aims for the internal communications function in your organisation? Disseminating information down through the organisation ........................................................................................................................................................................................ 14 Base: All respondents Q4_2. Which of the following are the key aims for the internal communications function in your organisation? Facilitating the understanding of business goals and strategic decisions ................................................................................................................................................................. 16 Base: All respondents Q4_3. Which of the following are the key aims for the internal communications function in your organisation? Providing a means for a dialogue with employees - a two-way conversation ........................................................................................................................................................... 18 Base: All respondents Q4_4. Which of the following are the key aims for the internal communications function in your organisation? Acting as a strategic advisor for different parts of the business on their internal communications ........................................................................................................................... 20 Base: All respondents Q4_5. Which of the following are the key aims for the internal communications function in your organisation? Acting as an agent of internal change ....................................................................................................................................................................................................................... 22 Base: All respondents Q4_6. Which of the following are the key aims for the internal communications function in your organisation? Building employee advocacy and trust in the reputation of the brand/organisation .................................................................................................................................................. 24 Base: All respondents Q4_7. Which of the following are the key aims for the internal communications function in your organisation? Building resilience in the workplace in the aftermath of the Brexit vote ..................................................................................................................................................................... 26 Base: All respondents Q4_8. Which of the following are the key aims for the internal communications function in your organisation? Helping to increase levels of employee engagement in the organisation .................................................................................................................................................................. 28 Base: All respondents Q4_9. Which of the following are the key aims for the internal communications function in your organisation? Other ......................................................................................................................................................................................................................................................................... 30 Base: All respondents Q5. Which of the following channels does your organisation currently use for communicating with its employees? ............................................................................................................................................................................................................................................................................. 32 Base: All respondents Q6_SUM. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? SUMMARY TABLE ............................................................................................................................................. 34 Base: All respondents Q6_1. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? E-newsletter .............................................................................................................................................................. 35 Base: All respondents Q6_2. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? Printed newsletter or other collateral ........................................................................................................................ 37 Base: All respondents Q6_3. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? Ad-hoc all-staff emails .............................................................................................................................................. 39 Base: All respondents Q6_4. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? Internal social media ................................................................................................................................................. 41 Base: All respondents Q6_5. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? All-staff forums/events .............................................................................................................................................. 43 Base: All respondents Q6_6. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? Noticeboards/ posters ............................................................................................................................................... 45
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Online fieldwork: 21st - 9th November 2016Prepared by ComRes
Q1. Which of the following best describes your current role? ................................................................................................................................................................................................................................................................................................................................................................. 1Base: All respondents
Q2. Which of the following best describes your current role in internal communications? ...................................................................................................................................................................................................................................................................................................................... 3Base: All respondents
Q3. How long have you worked in an internal communications role? ..................................................................................................................................................................................................................................................................................................................................................... 5Base: All respondents
Q4_SUM. Which of the following are the key aims for the internal communications function in your organisation? SUMMARY TABLE ............................................................................................................................................................................................................................................... 7Base: All respondents
Q4_SUM. Which of the following are the key aims for the internal communications function in your organisation? Net: Top rank summary ........................................................................................................................................................................................................................................ 8Base: All respondents
Q4_SUM. Which of the following are the key aims for the internal communications function in your organisation? Net: Top 3 rank summary .................................................................................................................................................................................................................................... 11Base: All respondents
Q4_1. Which of the following are the key aims for the internal communications function in your organisation? Disseminating information down through the organisation ........................................................................................................................................................................................ 14Base: All respondents
Q4_2. Which of the following are the key aims for the internal communications function in your organisation? Facilitating the understanding of business goals and strategic decisions ................................................................................................................................................................. 16Base: All respondents
Q4_3. Which of the following are the key aims for the internal communications function in your organisation? Providing a means for a dialogue with employees - a two-way conversation ........................................................................................................................................................... 18Base: All respondents
Q4_4. Which of the following are the key aims for the internal communications function in your organisation? Acting as a strategic advisor for different parts of the business on their internal communications ........................................................................................................................... 20Base: All respondents
Q4_5. Which of the following are the key aims for the internal communications function in your organisation? Acting as an agent of internal change ....................................................................................................................................................................................................................... 22Base: All respondents
Q4_6. Which of the following are the key aims for the internal communications function in your organisation? Building employee advocacy and trust in the reputation of the brand/organisation .................................................................................................................................................. 24Base: All respondents
Q4_7. Which of the following are the key aims for the internal communications function in your organisation? Building resilience in the workplace in the aftermath of the Brexit vote ..................................................................................................................................................................... 26Base: All respondents
Q4_8. Which of the following are the key aims for the internal communications function in your organisation? Helping to increase levels of employee engagement in the organisation .................................................................................................................................................................. 28Base: All respondents
Q4_9. Which of the following are the key aims for the internal communications function in your organisation? Other ......................................................................................................................................................................................................................................................................... 30Base: All respondents
Q5. Which of the following channels does your organisation currently use for communicating with its employees? ............................................................................................................................................................................................................................................................................. 32Base: All respondents
Q6_SUM. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? SUMMARY TABLE ............................................................................................................................................. 34Base: All respondents
Q6_1. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? E-newsletter .............................................................................................................................................................. 35Base: All respondents
Q6_2. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? Printed newsletter or other collateral ........................................................................................................................ 37Base: All respondents
Q6_3. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? Ad-hoc all-staff emails .............................................................................................................................................. 39Base: All respondents
Q6_4. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? Internal social media ................................................................................................................................................. 41Base: All respondents
Q6_5. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? All-staff forums/events .............................................................................................................................................. 43Base: All respondents
Q6_6. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? Noticeboards/ posters ............................................................................................................................................... 45
Online fieldwork: 21st - 9th November 2016Prepared by ComRes
Base: All respondents
Q6_7. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? Intranet ...................................................................................................................................................................... 47Base: All respondents
Q6_8. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? TV screens ................................................................................................................................................................ 49Base: All respondents
Q6_9. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? Teleconference/video conference ............................................................................................................................. 51Base: All respondents
Q6_10. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? Manager team briefings .......................................................................................................................................... 53Base: All respondents
Q7. In which of the following ways does your organisation use social media as a channel for internal communications? .................................................................................................................................................................................................................................................................... 55Base: All respondents
Q8_SUM. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation... SUMMARY TABLE .............................................................................................................................................. 57Base: All respondents
Q8_1. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation... We focus more on facilitating peer-to-peer communications mechanisms than on hierarchical communicationsdown through the business ..................................................................................................................................................................................................................................................................................................................................................................................................................... 58Base: All respondents
Q8_2. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation... Internal communications tends to be paternalistic in style, focusing on providing employees with all the informationthey need ................................................................................................................................................................................................................................................................................................................................................................................................................................................ 60Base: All respondents
Q8_3. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation... Creating inspiring and innovative internal communications is as much of a priority as inspiring and innovativeexternal communications ........................................................................................................................................................................................................................................................................................................................................................................................................................ 62Base: All respondents
Q8_4. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation... Internal communications fully align with the content of external communications ..................................................... 64Base: All respondents
Q8_5. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation... Internal communications have a primary focus of aligning people with the organisation's purpose and strategy ..... 66Base: All respondents
Q8_6. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation... The effectiveness of internal communications is strongly affected by barriers such as organisational hierarchiesand bureaucracy ..................................................................................................................................................................................................................................................................................................................................................................................................................................... 68Base: All respondents
Q8_7. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation... We strike the right balance between frequency of communications and quality of messages .................................. 70Base: All respondents
Q9. How effective, if at all, do you feel internal communications is for helping to create brand advocates in your organisation? ......................................................................................................................................................................................................................................................... 72Base: All respondents
Q10. In your opinion, to what extent, if at all, do you feel that employees trust communications that come from the Board in your organisation? .............................................................................................................................................................................................................................. 74Base: All respondents
Q11_SUM. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements? SUMMARY TABLE .................................................................................................................................................................................... 76Base: All respondents
Q11_1. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements? A primary objective of my individual role is helping the organisation create brand advocates ........................................................................ 77Base: All respondents
Q11_2. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements? My role in internal communications mainly focuses on creating and disseminating information ..................................................................... 79Base: All respondents
Q11_3. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements? I have access to the training I need to be an effective internal communications professional ......................................................................... 81Base: All respondents
Q11_4. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements? I have access to the tools and resources I need to develop high quality internal communications ................................................................. 83Base: All respondents
Q11_5. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements? I have access to the budget needed to develop and implement an effective internal communications strategy ............................................. 85Base: All respondents
Online fieldwork: 21st - 9th November 2016Prepared by ComRes
Q11_6. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements? I feel my work in internal communications is valued by business leaders ....................................................................................................... 87Base: All respondents
Q11_7. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements? I feel empowered by business leaders to be innovative in internal communications ....................................................................................... 89Base: All respondents
Q14. How, if at all, does your organisation measure the success of internal communications? ............................................................................................................................................................................................................................................................................................................ 91Base: All respondents
Q15. And which, if any, of these do you feel your organisation should do more of in order to get the most value from measuring the success of internal communications? ..................................................................................................................................................................................... 93Base: All respondents
Q16. What industry sector does your organisation work in? .................................................................................................................................................................................................................................................................................................................................................................. 95Base: All respondents
Q17. How many people are employed by your organisation? ................................................................................................................................................................................................................................................................................................................................................................ 99Base: All respondents
Table 1/1
ComRes/Ellwood Atfield Internal Communications SurveyQ1. Which of the following best describes your current role?Base: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Internal communications is the primary focus ofmy role 49 49 - 30 16 46 45 3 6 11 14 18
51% 100% - 47% 55% 51% 51% 43% 32% 48% 64% 55%b
Internal communications makes up a significantpart of my role 48 - 48 34 13 44 43 4 13 12 8 15
49% - 100% 53% 45% 49% 49% 57% 68% 52% 36% 45%a
Columns Tested: a,b - c,d - e,f,g - h,i,j,k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 2
Table 2/1
ComRes/Ellwood Atfield Internal Communications SurveyQ2. Which of the following best describes your current role in internal communications?Base: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 3
Table 2/2
ComRes/Ellwood Atfield Internal Communications SurveyQ2. Which of the following best describes your current role in internal communications?Base: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 6
Table 4/1
ComRes/Ellwood Atfield Internal Communications SurveyQ4_SUM. Which of the following are the key aims for the internal communications function in your organisation?
SUMMARY TABLEBase: All respondents
Total 1 2 3 Net: Top 3 No top 3 ranking Mean
Facilitating the understanding of business goals and strategic decisions 97 32 17 11 60 37 1.65100% 33% 18% 11% 62% 38%
Acting as a strategic advisor for different parts of the business on theirinternal communications 97 21 21 17 59 38 1.93
100% 22% 22% 18% 61% 39%
Helping to increase levels of employee engagement in the organisation 97 13 19 19 51 46 2.12100% 13% 20% 20% 53% 47%
Building employee advocacy and trust in the reputation of the brand/organisation 97 11 13 16 40 57 2.13
100% 11% 13% 16% 41% 59%
Providing a means for a dialogue with employees - a two-wayconversation 97 7 10 15 32 65 2.25
100% 7% 10% 15% 33% 67%
Acting as an agent of internal change 97 6 10 9 25 72 2.12100% 6% 10% 9% 26% 74%
Disseminating information down through the organisation 97 6 6 8 20 77 2.10100% 6% 6% 8% 21% 79%
Building resilience in the workplace in the aftermath of the Brexit vote 97 - - 1 1 96 3.00100% - - 1% 1% 99%
Other 97 1 - - 1 96 1.00100% 1% - - 1% 99%
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 7
Table 5/1
ComRes/Ellwood Atfield Internal Communications SurveyQ4_SUM. Which of the following are the key aims for the internal communications function in your organisation?
Net: Top rank summaryBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 8
Table 5/2
ComRes/Ellwood Atfield Internal Communications SurveyQ4_SUM. Which of the following are the key aims for the internal communications function in your organisation?
Net: Top rank summaryBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Facilitating the understanding of business goalsand strategic decisions 32 19 13 20 11 30 30 2 5 6 8 13
33% 39% 27% 31% 38% 33% 34% 29% 26% 26% 36% 39%
Acting as a strategic advisor for different partsof the business on their internal communications 21 13 8 12 9 19 18 2 5 - 5 11
22% 27% 17% 19% 31% 21% 20% 29% 26% - 23% 33%
Helping to increase levels of employeeengagement in the organisation 13 6 7 10 3 12 12 1 - 6 5 2
13% 12% 15% 16% 10% 13% 14% 14% - 26% 23% 6%
Building employee advocacy and trust in thereputation of the brand/organisation 11 5 6 8 1 11 11 - 3 6 - 2
11% 10% 13% 13% 3% 12% 13% - 16% 26% - 6%
Providing a means for a dialogue withemployees - a two-way conversation 7 - 7 5 2 6 5 1 2 2 3 -
7% - 15% 8% 7% 7% 6% 14% 11% 9% 14% -a
Disseminating information down through theorganisation 6 2 4 3 2 5 5 1 4 1 - 1
6% 4% 8% 5% 7% 6% 6% 14% 21% 4% - 3%
Acting as an agent of internal change 6 4 2 5 1 6 6 - - 2 1 36% 8% 4% 8% 3% 7% 7% - - 9% 5% 9%
Building resilience in the workplace in theaftermath of the Brexit vote - - - - - - - - - - - -
- - - - - - - - - - - -
Columns Tested: a,b - c,d - e,f,g - h,i,j,k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 9
Table 5/3
ComRes/Ellwood Atfield Internal Communications SurveyQ4_SUM. Which of the following are the key aims for the internal communications function in your organisation?
Net: Top rank summaryBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 10
Table 6/1
ComRes/Ellwood Atfield Internal Communications SurveyQ4_SUM. Which of the following are the key aims for the internal communications function in your organisation?
Net: Top 3 rank summaryBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 11
Table 6/2
ComRes/Ellwood Atfield Internal Communications SurveyQ4_SUM. Which of the following are the key aims for the internal communications function in your organisation?
Net: Top 3 rank summaryBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Facilitating the understanding of business goalsand strategic decisions 60 33 27 41 18 53 53 7 13 14 14 19
62% 67% 56% 64% 62% 59% 60% 100% 68% 61% 64% 58%
Acting as a strategic advisor for different partsof the business on their internal communications 59 37 22 40 17 55 54 4 8 10 13 28
61% 76% 46% 63% 59% 61% 61% 57% 42% 43% 59% 85%b
Helping to increase levels of employeeengagement in the organisation 51 28 23 33 15 49 49 2 10 16 10 15
53% 57% 48% 52% 52% 54% 56% 29% 53% 70% 45% 45%
Building employee advocacy and trust in thereputation of the brand/organisation 40 13 27 30 8 38 37 2 7 12 6 15
41% 27% 56% 47% 28% 42% 42% 29% 37% 52% 27% 45%a
Providing a means for a dialogue withemployees - a two-way conversation 32 14 18 21 11 31 29 1 5 8 13 6
33% 29% 38% 33% 38% 34% 33% 14% 26% 35% 59% 18%
Acting as an agent of internal change 25 14 11 15 8 23 23 2 4 4 4 1326% 29% 23% 23% 28% 26% 26% 29% 21% 17% 18% 39%
Disseminating information down through theorganisation 20 7 13 8 10 17 17 3 8 5 5 2
21% 14% 27% 13% 34% 19% 19% 43% 42% 22% 23% 6%
Building resilience in the workplace in theaftermath of the Brexit vote 1 1 - 1 - 1 1 - - - 1 -
1% 2% - 2% - 1% 1% - - - 5% -
Columns Tested: a,b - c,d - e,f,g - h,i,j,k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 12
Table 6/3
ComRes/Ellwood Atfield Internal Communications SurveyQ4_SUM. Which of the following are the key aims for the internal communications function in your organisation?
Net: Top 3 rank summaryBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 13
Table 7/1
ComRes/Ellwood Atfield Internal Communications SurveyQ4_1. Which of the following are the key aims for the internal communications function in your organisation?
Disseminating information down through the organisationBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 14
Table 7/2
ComRes/Ellwood Atfield Internal Communications SurveyQ4_1. Which of the following are the key aims for the internal communications function in your organisation?
Disseminating information down through the organisationBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 15
Table 8/1
ComRes/Ellwood Atfield Internal Communications SurveyQ4_2. Which of the following are the key aims for the internal communications function in your organisation?
Facilitating the understanding of business goals and strategic decisionsBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 16
Table 8/2
ComRes/Ellwood Atfield Internal Communications SurveyQ4_2. Which of the following are the key aims for the internal communications function in your organisation?
Facilitating the understanding of business goals and strategic decisionsBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 17
Table 9/1
ComRes/Ellwood Atfield Internal Communications SurveyQ4_3. Which of the following are the key aims for the internal communications function in your organisation?
Providing a means for a dialogue with employees - a two-way conversationBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 18
Table 9/2
ComRes/Ellwood Atfield Internal Communications SurveyQ4_3. Which of the following are the key aims for the internal communications function in your organisation?
Providing a means for a dialogue with employees - a two-way conversationBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 19
Table 10/1
ComRes/Ellwood Atfield Internal Communications SurveyQ4_4. Which of the following are the key aims for the internal communications function in your organisation?
Acting as a strategic advisor for different parts of the business on their internal communicationsBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 20
Table 10/2
ComRes/Ellwood Atfield Internal Communications SurveyQ4_4. Which of the following are the key aims for the internal communications function in your organisation?
Acting as a strategic advisor for different parts of the business on their internal communicationsBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 21
Table 11/1
ComRes/Ellwood Atfield Internal Communications SurveyQ4_5. Which of the following are the key aims for the internal communications function in your organisation?
Acting as an agent of internal changeBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 22
Table 11/2
ComRes/Ellwood Atfield Internal Communications SurveyQ4_5. Which of the following are the key aims for the internal communications function in your organisation?
Acting as an agent of internal changeBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 23
Table 12/1
ComRes/Ellwood Atfield Internal Communications SurveyQ4_6. Which of the following are the key aims for the internal communications function in your organisation?
Building employee advocacy and trust in the reputation of the brand/organisationBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 24
Table 12/2
ComRes/Ellwood Atfield Internal Communications SurveyQ4_6. Which of the following are the key aims for the internal communications function in your organisation?
Building employee advocacy and trust in the reputation of the brand/organisationBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 25
Table 13/1
ComRes/Ellwood Atfield Internal Communications SurveyQ4_7. Which of the following are the key aims for the internal communications function in your organisation?
Building resilience in the workplace in the aftermath of the Brexit voteBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 26
Table 13/2
ComRes/Ellwood Atfield Internal Communications SurveyQ4_7. Which of the following are the key aims for the internal communications function in your organisation?
Building resilience in the workplace in the aftermath of the Brexit voteBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 27
Table 14/1
ComRes/Ellwood Atfield Internal Communications SurveyQ4_8. Which of the following are the key aims for the internal communications function in your organisation?
Helping to increase levels of employee engagement in the organisationBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 28
Table 14/2
ComRes/Ellwood Atfield Internal Communications SurveyQ4_8. Which of the following are the key aims for the internal communications function in your organisation?
Helping to increase levels of employee engagement in the organisationBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 29
Table 15/1
ComRes/Ellwood Atfield Internal Communications SurveyQ4_9. Which of the following are the key aims for the internal communications function in your organisation?
OtherBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 30
Table 15/2
ComRes/Ellwood Atfield Internal Communications SurveyQ4_9. Which of the following are the key aims for the internal communications function in your organisation?
OtherBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 31
Table 16/1
ComRes/Ellwood Atfield Internal Communications SurveyQ5. Which of the following channels does your organisation currently use for communicating with its employees?Base: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 32
Table 16/2
ComRes/Ellwood Atfield Internal Communications SurveyQ5. Which of the following channels does your organisation currently use for communicating with its employees?Base: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 33
Table 17/1
ComRes/Ellwood Atfield Internal Communications SurveyQ6_SUM. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount?
SUMMARY TABLEBase: All respondents
Total Use More Use the same Use less Don't know
Internal social media 97 65 19 1 12100% 67% 20% 1% 12%
Printed newsletter or other collateral 97 4 24 56 13100% 4% 25% 58% 13%
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 34
Table 18/1
ComRes/Ellwood Atfield Internal Communications SurveyQ6_1. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount?
E-newsletterBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 35
Table 18/2
ComRes/Ellwood Atfield Internal Communications SurveyQ6_1. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount?
E-newsletterBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 36
Table 19/1
ComRes/Ellwood Atfield Internal Communications SurveyQ6_2. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount?
Printed newsletter or other collateralBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 37
Table 19/2
ComRes/Ellwood Atfield Internal Communications SurveyQ6_2. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount?
Printed newsletter or other collateralBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 38
Table 20/1
ComRes/Ellwood Atfield Internal Communications SurveyQ6_3. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount?
Ad-hoc all-staff emailsBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 39
Table 20/2
ComRes/Ellwood Atfield Internal Communications SurveyQ6_3. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount?
Ad-hoc all-staff emailsBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 40
Table 21/1
ComRes/Ellwood Atfield Internal Communications SurveyQ6_4. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount?
Internal social mediaBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 41
Table 21/2
ComRes/Ellwood Atfield Internal Communications SurveyQ6_4. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount?
Internal social mediaBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 42
Table 22/1
ComRes/Ellwood Atfield Internal Communications SurveyQ6_5. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount?
All-staff forums/eventsBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 43
Table 22/2
ComRes/Ellwood Atfield Internal Communications SurveyQ6_5. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount?
All-staff forums/eventsBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 44
Table 23/1
ComRes/Ellwood Atfield Internal Communications SurveyQ6_6. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount?
Noticeboards/ postersBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 45
Table 23/2
ComRes/Ellwood Atfield Internal Communications SurveyQ6_6. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount?
Noticeboards/ postersBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 46
Table 24/1
ComRes/Ellwood Atfield Internal Communications SurveyQ6_7. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount?
IntranetBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 47
Table 24/2
ComRes/Ellwood Atfield Internal Communications SurveyQ6_7. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount?
IntranetBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 48
Table 25/1
ComRes/Ellwood Atfield Internal Communications SurveyQ6_8. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount?
TV screensBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 49
Table 25/2
ComRes/Ellwood Atfield Internal Communications SurveyQ6_8. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount?
TV screensBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 50
Table 26/1
ComRes/Ellwood Atfield Internal Communications SurveyQ6_9. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount?
Teleconference/video conferenceBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 51
Table 26/2
ComRes/Ellwood Atfield Internal Communications SurveyQ6_9. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount?
Teleconference/video conferenceBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 52
Table 27/1
ComRes/Ellwood Atfield Internal Communications SurveyQ6_10. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount?
Manager team briefingsBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 53
Table 27/2
ComRes/Ellwood Atfield Internal Communications SurveyQ6_10. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount?
Manager team briefingsBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 54
Table 28/1
ComRes/Ellwood Atfield Internal Communications SurveyQ7. In which of the following ways does your organisation use social media as a channel for internal communications?Base: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 55
Table 28/2
ComRes/Ellwood Atfield Internal Communications SurveyQ7. In which of the following ways does your organisation use social media as a channel for internal communications?Base: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 56
Table 29/1
ComRes/Ellwood Atfield Internal Communications SurveyQ8_SUM. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation...
SUMMARY TABLEBase: All respondents
Total Strongly agree Tend to agreeNeither agree nor
disagree Tend to disagree Strongly disagree Don't know Net: Agree Net: Disagree Mean
Internal communications have a primary focus of aligning peoplewith the organisation's purpose and strategy 97 44 39 8 5 1 - 83 6 4.24
100% 45% 40% 8% 5% 1% - 86% 6%
Creating inspiring and innovative internal communications is asmuch of a priority as inspiring and innovative externalcommunications 97 42 27 5 17 6 - 69 23 3.85
100% 43% 28% 5% 18% 6% - 71% 24%
Internal communications fully align with the content of externalcommunications 97 20 44 10 18 3 2 64 21 3.63
100% 21% 45% 10% 19% 3% 2% 66% 22%
The effectiveness of internal communications is strongly affected bybarriers such as organisational hierarchies and bureaucracy 97 31 31 10 20 5 - 62 25 3.65
100% 32% 32% 10% 21% 5% - 64% 26%
We strike the right balance between frequency of communicationsand quality of messages 97 14 38 19 20 6 - 52 26 3.35
100% 14% 39% 20% 21% 6% - 54% 27%
Internal communications tends to be paternalistic in style, focusingon providing employees with all the information they need 97 6 43 10 26 10 2 49 36 3.09
100% 6% 44% 10% 27% 10% 2% 51% 37%
We focus more on facilitating peer-to-peer communicationsmechanisms than on hierarchical communications down through thebusiness 97 5 23 20 40 9 - 28 49 2.74
100% 5% 24% 21% 41% 9% - 29% 51%
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 57
Table 30/1
ComRes/Ellwood Atfield Internal Communications SurveyQ8_1. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation...
We focus more on facilitating peer-to-peer communications mechanisms than on hierarchical communications down through the businessBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 58
Table 30/2
ComRes/Ellwood Atfield Internal Communications SurveyQ8_1. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation...
We focus more on facilitating peer-to-peer communications mechanisms than on hierarchical communications down through the businessBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 59
Table 31/1
ComRes/Ellwood Atfield Internal Communications SurveyQ8_2. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation...
Internal communications tends to be paternalistic in style, focusing on providing employees with all the information they needBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 60
Table 31/2
ComRes/Ellwood Atfield Internal Communications SurveyQ8_2. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation...
Internal communications tends to be paternalistic in style, focusing on providing employees with all the information they needBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 61
Table 32/1
ComRes/Ellwood Atfield Internal Communications SurveyQ8_3. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation...
Creating inspiring and innovative internal communications is as much of a priority as inspiring and innovative external communicationsBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 62
Table 32/2
ComRes/Ellwood Atfield Internal Communications SurveyQ8_3. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation...
Creating inspiring and innovative internal communications is as much of a priority as inspiring and innovative external communicationsBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 63
Table 33/1
ComRes/Ellwood Atfield Internal Communications SurveyQ8_4. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation...
Internal communications fully align with the content of external communicationsBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 64
Table 33/2
ComRes/Ellwood Atfield Internal Communications SurveyQ8_4. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation...
Internal communications fully align with the content of external communicationsBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 65
Table 34/1
ComRes/Ellwood Atfield Internal Communications SurveyQ8_5. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation...
Internal communications have a primary focus of aligning people with the organisation's purpose and strategyBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 66
Table 34/2
ComRes/Ellwood Atfield Internal Communications SurveyQ8_5. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation...
Internal communications have a primary focus of aligning people with the organisation's purpose and strategyBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 67
Table 35/1
ComRes/Ellwood Atfield Internal Communications SurveyQ8_6. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation...
The effectiveness of internal communications is strongly affected by barriers such as organisational hierarchies and bureaucracyBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 68
Table 35/2
ComRes/Ellwood Atfield Internal Communications SurveyQ8_6. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation...
The effectiveness of internal communications is strongly affected by barriers such as organisational hierarchies and bureaucracyBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 69
Table 36/1
ComRes/Ellwood Atfield Internal Communications SurveyQ8_7. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation...
We strike the right balance between frequency of communications and quality of messagesBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 70
Table 36/2
ComRes/Ellwood Atfield Internal Communications SurveyQ8_7. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation...
We strike the right balance between frequency of communications and quality of messagesBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 71
Table 37/1
ComRes/Ellwood Atfield Internal Communications SurveyQ9. How effective, if at all, do you feel internal communications is for helping to create brand advocates in your organisation?Base: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 72
Table 37/2
ComRes/Ellwood Atfield Internal Communications SurveyQ9. How effective, if at all, do you feel internal communications is for helping to create brand advocates in your organisation?Base: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 73
Table 38/1
ComRes/Ellwood Atfield Internal Communications SurveyQ10. In your opinion, to what extent, if at all, do you feel that employees trust communications that come from the Board in your organisation?Base: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Net: Very little/Not at all 9 - 5 2 1 - 1 1 5 2 19% - 13% 11% 5% - 13% 5% 20% 8% 3%
Columns Tested: a,b,c,d,e,f - g,h,i,j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 74
Table 38/2
ComRes/Ellwood Atfield Internal Communications SurveyQ10. In your opinion, to what extent, if at all, do you feel that employees trust communications that come from the Board in your organisation?Base: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Net: Very little/Not at all 9 4 5 2 7 7 7 2 2 3 3 19% 8% 10% 3% 24% 8% 8% 29% 11% 13% 14% 3%
Columns Tested: a,b - c,d - e,f,g - h,i,j,k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 75
Table 39/1
ComRes/Ellwood Atfield Internal Communications SurveyQ11_SUM. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements?
SUMMARY TABLEBase: All respondents
Total Strongly agree Tend to agreeNeither agree nor
disagree Tend to disagree Strongly disagree Don't know Net: Agree Net: Disagree Mean
I feel my work in internal communications is valued by businessleaders 97 24 52 8 12 - 1 76 12 3.92
100% 25% 54% 8% 12% - 1% 78% 12%
I feel empowered by business leaders to be innovative in internalcommunications 97 28 39 12 15 2 1 67 17 3.79
100% 29% 40% 12% 15% 2% 1% 69% 18%
A primary objective of my individual role is helping the organisationcreate brand advocates 97 15 38 21 17 5 1 53 22 3.43
100% 15% 39% 22% 18% 5% 1% 55% 23%
I have access to the training I need to be an effective internalcommunications professional 97 16 36 20 20 3 2 52 23 3.44
100% 16% 37% 21% 21% 3% 2% 54% 24%
I have access to the tools and resources I need to develop highquality internal communications 97 15 33 15 27 6 1 48 33 3.25
100% 15% 34% 15% 28% 6% 1% 49% 34%
My role in internal communications mainly focuses on creating anddisseminating information 97 3 42 18 28 6 - 45 34 3.08
100% 3% 43% 19% 29% 6% - 46% 35%
I have access to the budget needed to develop and implement aneffective internal communications strategy 97 10 24 19 35 8 1 34 43 2.93
100% 10% 25% 20% 36% 8% 1% 35% 44%
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 76
Table 40/1
ComRes/Ellwood Atfield Internal Communications SurveyQ11_1. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements?
A primary objective of my individual role is helping the organisation create brand advocatesBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 77
Table 40/2
ComRes/Ellwood Atfield Internal Communications SurveyQ11_1. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements?
A primary objective of my individual role is helping the organisation create brand advocatesBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 78
Table 41/1
ComRes/Ellwood Atfield Internal Communications SurveyQ11_2. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements?
My role in internal communications mainly focuses on creating and disseminating informationBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 79
Table 41/2
ComRes/Ellwood Atfield Internal Communications SurveyQ11_2. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements?
My role in internal communications mainly focuses on creating and disseminating informationBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 80
Table 42/1
ComRes/Ellwood Atfield Internal Communications SurveyQ11_3. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements?
I have access to the training I need to be an effective internal communications professionalBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 81
Table 42/2
ComRes/Ellwood Atfield Internal Communications SurveyQ11_3. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements?
I have access to the training I need to be an effective internal communications professionalBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 82
Table 43/1
ComRes/Ellwood Atfield Internal Communications SurveyQ11_4. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements?
I have access to the tools and resources I need to develop high quality internal communicationsBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 83
Table 43/2
ComRes/Ellwood Atfield Internal Communications SurveyQ11_4. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements?
I have access to the tools and resources I need to develop high quality internal communicationsBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 84
Table 44/1
ComRes/Ellwood Atfield Internal Communications SurveyQ11_5. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements?
I have access to the budget needed to develop and implement an effective internal communications strategyBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 85
Table 44/2
ComRes/Ellwood Atfield Internal Communications SurveyQ11_5. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements?
I have access to the budget needed to develop and implement an effective internal communications strategyBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 86
Table 45/1
ComRes/Ellwood Atfield Internal Communications SurveyQ11_6. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements?
I feel my work in internal communications is valued by business leadersBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 87
Table 45/2
ComRes/Ellwood Atfield Internal Communications SurveyQ11_6. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements?
I feel my work in internal communications is valued by business leadersBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 88
Table 46/1
ComRes/Ellwood Atfield Internal Communications SurveyQ11_7. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements?
I feel empowered by business leaders to be innovative in internal communicationsBase: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 89
Table 46/2
ComRes/Ellwood Atfield Internal Communications SurveyQ11_7. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements?
I feel empowered by business leaders to be innovative in internal communicationsBase: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 90
Table 47/1
ComRes/Ellwood Atfield Internal Communications SurveyQ14. How, if at all, does your organisation measure the success of internal communications?Base: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
We don't measure the success of internalcommunications in my organisation 7 - 4 3 - - - 2 1 3 1
7% - 10% 16% - - - 11% 4% 13% 3%
Columns Tested: a,b,c,d,e,f - g,h,i,j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 91
Table 47/2
ComRes/Ellwood Atfield Internal Communications SurveyQ14. How, if at all, does your organisation measure the success of internal communications?Base: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k
We don't measure the success of internalcommunications in my organisation 7 3 4 4 3 - - 7 4 - 2 1
7% 6% 8% 6% 10% - - 100% 21% - 9% 3%
Columns Tested: a,b - c,d - e,f,g - h,i,j,k
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 92
Table 48/1
ComRes/Ellwood Atfield Internal Communications SurveyQ15. And which, if any, of these do you feel your organisation should do more of in order to get the most value from measuring the success of internal communications?Base: All respondents
TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE
TotalDirector of Internal
CommsDirector/Head of
CommsHead of Internal
CommsInternal Comms
ManagerInternal Comms
Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j
Online fieldwork: 21st - 9th November 2016 Prepared by ComRes
Page 93
Table 48/2
ComRes/Ellwood Atfield Internal Communications SurveyQ15. And which, if any, of these do you feel your organisation should do more of in order to get the most value from measuring the success of internal communications?Base: All respondents
ROLE
EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND
ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES
Total Primary focusMakes up a
significant part Effective Not effective
Those who dosomething tomeasure the
success of interalcomms
Those who useresearch tomeasure thesuccess of
internal commsThose who do
nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k