#PowerPinterest
With Business Pages, @Pinterest is opening its arms to brands & marketers #PowerPinterest
Business Page
✓
Friday, December 14, 2012
#PowerPinterest
PINTEREST BUSINESS PAGESWhy Convert Account?
• Qualify for Business T.O.S.
• Build Trust: Verified Profile
• It’s easy!
Why convert to a Business Page? Qualify for new TOS & verified profile. It’s easy! #PowerPinterest
Friday, December 14, 2012
#PowerPinterest
Converting Your AccountPINTEREST BUSINESS PAGES
Specify business name
Categorize business type
Agree to new Business T.O.S.
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http://business.pinterest.com
Friday, December 14, 2012
#PowerPinterest
Get More Out of
Friday, December 14, 2012
#PowerPinterest
On the visual web,it’s not just about your brand page.
85% of engagement with your brand’s content on @Pinterest happens organically, OUTSIDE of your account. #PowerPinterest
Friday, December 14, 2012
#PowerPinterest
Absolutely love this. Must buy!
• It’s about products, not brands
• Passionate product endorsements
• Highly motivated consumers
Friday, December 14, 2012
#PowerPinterest
$71$95
$169
PINTEREST MEANS BUSINESS.
Average order value of referral traffic:
“Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites” - ComScore
#Pinterest buyers spend more money than any of the other top 5 social media sites #PowerPinterest
Friday, December 14, 2012
#PowerPinterest
CURALATE CLIENT
Integrate “Pin It” Buttons on Website
• Encourages pinning
• Adds strong layer of social proof
• Improves user experience
All Recipes saw +900% increase in pinning after adding Pin It button #PowerPinterest
GET MORE OUT OF PINTEREST
Friday, December 14, 2012
#PowerPinterest
Include “Pin It” Buttons in Emails
• Generate higher engagement
• Spread content more rapidly
• Make content more dynamic
GET MORE OUT OF PINTEREST
CURALATE CLIENT
Friday, December 14, 2012
#PowerPinterest
CURALATE CLIENT
Pin OptimizationGET MORE OUT OF PINTEREST
On average, each pin to this board generates 52 repins.CASE STUDY HIGHLIGHT:
Friday, December 14, 2012
#PowerPinterest
Pinterest Account
With 9.3k followers, this is Daily Grommet’s most popular board.
GET MORE OUT OF PINTERESTCURALATE CLIENT
CASE STUDY HIGHLIGHT:
Friday, December 14, 2012
#PowerPinterest
Pinterest Account
With 9.3k followers, this is Daily Grommet’s most popular board.
GET MORE OUT OF PINTERESTCURALATE CLIENT
CASE STUDY HIGHLIGHT:
Friday, December 14, 2012
#PowerPinterest
PROMOTIONS & CONTESTS
CASE STUDY HIGHLIGHT: Generated a surge of 700% in Pinterest referral traffic & 18,000 email opt-ins.
GET MORE OUT OF PINTEREST
Friday, December 14, 2012
#PowerPinterest
#Pinterest is not an island! Tie your findings to larger business objectives #PowerPinterest
Tying to Business Objectives
Friday, December 14, 2012
#PowerPinterest
TYING TO BUSINESS OBJECTIVESLeverage Across Social Media
Optimize your social media strategy.
Friday, December 14, 2012
#PowerPinterest
Website Merchandising
Merchandise your website intelligently with @Pinterest data #PowerPinterest
TYING TO BUSINESS OBJECTIVES
Friday, December 14, 2012
#PowerPinterest
Announcing: ROI Tracking
Friday, December 14, 2012
#PowerPinterest
Announcing: ROI Tracking
= $1,291.22
Friday, December 14, 2012
#PowerPinterest
www.curalate.com | Curalate
THANK YOU!
Friday, December 14, 2012