Digital Megaphone Pinterest Power Talks featuring Janet Helm, Weber Shandwick

TODAY’S SPEAKERS

Janet Helm, MS, [email protected]@JanetHelm

A virtual bulletin board or collage of images found on the web

An engaging platform that allows you to browse other pinboards

A branding-style social network with real-time trending

Breakout social network of 2012

A visual search engine with direct links

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Planning a kid’s birthday party, wedding, or holiday meal.

Demonstrating expertise and promoting their own blogs, books, presentations, photography and other products.

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Saving links to recipes they want to try, clothes they want to buy, books they want to read, or furniture they want in their house one day.

Filing ideas for a dream vacation or dream home.

Describe it3

See it

Pin it

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Share it out4

Others repin, comment or like5

1. See it.

2. Pin it.

3. Describe it.

4. Share it out.

5. Others repin, comment or like.

It’s a visual social network that organizes images by topic and lets you reshare with just one click.

Members can comment, repin, like it and share pins on Facebook, Twitter, or email.

An image added to Pinterest

A set of theme-based pins

The act of visually sharing content

a pin

pinboard

pinning

repin Reposting someone else’s pin

BlogsFacebook& Twitter

Photo Sharing

Household income: $25-75k

80% women

Ages 25-54

Food Bloggers.Mom Bloggers Food Bloggers

98 minutes/month

Moms Foodies

DIY-ers

Fashionistas Techies

Travelers

One of the top 10 most visited social networks and growing at a faster rate than Twitter

It drives site traffic

It’s inexpensive and user friendly

It’s a search powerhouse

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4Ranked highest in trust (BlogHer)5

Always cite original source and provide attribution

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Add # to flag topic or event (similar to Twitter) to make your pins more searchable

Add $ to insert price banner on a photo

Categorize Your Boards

You can add URL of site, or include $ to insert price banner on a photo

If you are repinning, do not automatically keep current description; see if appropriate

Give credit or alert Pinterest user by adding @ in front of name

Include an accurate description, not simply a “yum” or “cool”

Food & Drink is fastest-growing pinboard category

It’s the category most likely to be repinned, on average generating over 50% more repins than the next most repinned category (style and fashion)

Over 60% of pinboards fall into the top 5 categories: home, arts and crafts, style and fashion, and food

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Add a $ followed by the numerical price to the description of your pin to help drive purchase

Pin will link to owned e-commerce channels

The pin will appear in the Gifts category for targeted searches

Channel for distributing video content

Watch videos within Pinterest site

Pin anything from product tutorials, crafts and cooking demos to media appearances and industry presentations

Pin Hints: Product insights and ideas without promoting• Recipes• DIY projects• Cooking techniques• Video tutorials• Seasonal ideas

Create boards that showcase the lifestyle you represent, not simply the products you sell

Identify complementary topics and related interests

Repin like-branded sites to increase reach

Encourage users to share their tastes/interests and experiences with your brand

Pin Hints: • Use boards for visual

storytelling• Let others contribute their

stories

First, consult Terms of Service

Ask users to create special pinboards to enter

Winners can be best boards, most likes/repins or sweepstakes

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Users send link of their pinboards so you can evaluate entrants

Pin Hints• Share company culture• Humanize your brand• Highlight your people• Let personalities shine

Pin Hints: • Enable other users to create

their own pins on your board

• Create a guest pinner gallery

• Leverage customer testimonials in visual way

Pin Hints: • Enlist spokespeople to

spread brand messaging through relevant pins

• Tap a top pinner to live pin from an event

Pin Hints: • Showcase offline activities• Live pin events• Curate event highlights• Search for pins post-event• Use hashtags to flag your

pins• Create seasonal resources

Find new brand advocates and potential new consumers

Target in on your customers’ likes and dislikes, crowdsource ideas

Enhance your search engine optimization by seeing what your customers are pinning

Search who pinned you:pinterest.com/source/

yourwebsite.com

Repin, like or comment on pins that align with your brand

Create activities to get consumers to interact with your boards

Hi Craftzine,

Lee Jeans repinned your pin, ‘Denin “Do-it-all bins.”

Happy Pinning!

– Ben and the Pinterest Team

Give a shout out to loyal fans with @name in the description

Brand Best Practices

Pinning from various sources rather than one specific site.

Repinning from within the site to engage with others – repinning is one of the most social activities on Pinterest and it’s how users can build network of followers.

Creating at least a few boards that cover a broad range of interests, rather than maintaining a single board devoted to one topic.

“Our goal is to connect everyone in the world through the 'things' they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests.”

Avoid too much self promotion3

Pin from the original source, not an image search

Pin from permalinks; the actual blog post, not homepage

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Promote other users’

pins to enhance the

value of your collection.

You’ll increase the

chances your board will

attract more followers.

Base your boards on the

core keywords you

already use in your SEO

strategy.

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Go to Pinterest.com and sign up (invitation is no longer needed)

Connect with Twitter or Facebook (no business pages)

Add “follow” and “pin it” buttons to your blog or website

Add Pinterest to bookmark to easily pin images

Pin strategically and be pinnable!