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The Power of Tele-Visual Experiences & Pinterest

Aug 29, 2014


Visual relationships are a deep part of how we experience the world. This presentation to the CRMA in May 2012, Looks at the power of visual in social marketing and offers an overview of what is happening with Tele-Visual Social websites and some how-to's for you to start today.

  • # The Power of Tele-VISUAL Presented by, Benjamin J. Weisman SVP, Digital Creative Innovations Experiences & Pinterest MRM : Princeton, NJ | May, 2012
  • Visual Culture A picture is worth a thousand words. Tele-Visual experiences are how we interpret the world. People are enthusiastically using images to communicate. We need to channel & harness the power of visual in our work. People now expect it.
  • ALL Media By Its Nature Is SocialWhat we have begun to refer to as Social Media is better described as: Computer Assisted Social Interactions
  • A Year Changes A LotLast year we talked about the rising power of Facebook,Twitter & Location based services. Facebook now is expected as a part of most digital experiences. Devices & screen types are rendering content in mobile ways. Location based services are now expected by Users. Visual services like Pinterest, Youtube, Instagram, are fast growing.
  • Get The Right State Of Mind Vision Establish vision & enculturate into people & environments. Culture Perspective SharingExperiential
  • Prepare // For The Visual
  • Prepare // For The Visual Be an image snob. Follow a schedule. Engage, share, celebrate. Participate, Participate, Participate. Make topics searchable: #HashTag.
  • # Rich visual experiences are now the expectation.
  • # See things through a Users eyes with simple visuals.
  • # Content Curation is Key. Activate This Power.
  • # People respond to other people. Use these images to help consumers connect with your Brand.
  • # Hash-Tag when you post images. It makes those images searchable. # # #
  • # Research your competitors. Follow them too.
  • # Plan your content out. Critique. Be critical, your Fans will be.
  • # Understand your Users & Audience. Give them attention & commitment.
  • # People want useful, & inspirational content to help visualize how products impact their lives.
  • Create A Voice Your Audience Understands Define a voice for your wall Post, Pins & #HashTags. Its like character creation. How would Chicago magazine talk if it was a person, or if it was planning to go to a party? Your characteristics & tone will reverberate with your audience. Make sure its authentic & related to your brands & region.
  • Pinterest // The Basics
  • #Pinterest Basics Browse peoples profiles, search boards, set up an account to post & pin, share with embed code, click through to the source.Data Chart Source:
  • What Is This #Pinterest Thing? A keep safe haven. A place to collect things. A Scrap Book of things you love. A visual way to search curated content.
  • The Founders & The BackgroundPaul Sciarra, Ben Silbermann, & Evan Sharp are recognized as Co-Founders Ben Silbermann is now CEO of Pinterest. Growing up he was a collector of leaves & insects. He liked having keep sakes & being able to organize these interests, and its represented in Pinterest. May 17th Pinterest announced 100 Million in new funding. They are estimated to be worth 1.5 Billion.Source:$100m-in-new-funding/
  • How Do I Get Started? { A Pin } { Pinning } { Pinboard }An image added The act of visually A set of to Pinterest sharing content themed pins
  • How Do I Get Started? { RePin } { Pin it Button } { Pinner }Re-posting somebody Button Placed on web-sites Person who does elses pin that helps fascilate sharing on the sharing Pinterest & links back to the source site
  • How Do I Get Started?Type @ to mention people, # to add tags, $ to add price. Use these short hands to get features.
  • Pinterest Mobile App Pins From Followers Search Your Profile
  • Pinterest // Whats Under The Hood?
  • Edu 101 stuffBeing publishers, think where else you can create contentor business partnership or alliance: Promote local news through multiple channels. Make collections of relevant topics. Engage with pins & comment with @ and # to drive traffic& conversation on desired topics.
  • Edu 101 stuff Pinterest enables Users to log in with social sign-on via Facebook, Twitter, or E-mail. This Social connectivity is key to Pinterests rapid growth & success, it moves across multiple channels. Pinterest posts can go to Facebook & Twitter at the same time when logged in via those services. One post, multiple Feeds. Its a great way to socialize images.Source:
  • Edu 101 stuffAdd links that are trackable to your Pins and comments: Include links to drive traffic to relevant content and brand destinationpages. Use trackable links, like, to track referrals & lead generation. These will gain powerful insights about your Pins, Boards & Users.Source:
  • Edu 101 stuff Add the Pin-it button to your website(s): Make it easy for your visitors to share the visual content on your sites pages. Some Users will expect it. Add the Pin-it button to your Web Browser(s): Make Pinning to your Boards easy while working online. Just click it to pin images on a page! Create a Video Gallery: Pinterest isnt just for photos! It handles video content as well. Post relevant videos to further content engagement.Source:
  • Edu 101 stuffTake stock of what images and photos you have ready to use: Got images of your staff handy? How about some recent events?Photos of food from the recent restaurant opening? Fashion showshots? Take stock, curate and Pin!Editorial content you have from recent articles: Be sure to have photos in your news & editorial posts. Pin them ontoBoards to help socialize & drive readership.Make sure the images are strong: Use a critical eye. Its ok to have less.
  • Edu 101 stuff Remember, you are content creators. Your brand, your content & your overall value as a Media & News resource positions you for success. Encourage your readers to create User Generated Content for a contest. Encourage them to Re-Pin your content or upload their images from events & local happenings. Remember, if launching a contest, check the Pinterest Terms of Use.Source:
  • Visual Players // Other Practitioners
  • Who else is doing this?Other Tele-Visual experience
  • Facebook & Twi