Persuasive Design in Mobile Applications for Mental Well-being:
Multidisciplinary Expert Review
Ting-Ray Chang 1,2, Eija Kaasinen 1, & Kirsikka Kaipainen 1
1 VTT, Technical Research Centre of Finland 2 University of CambridgeMobiHealth 2012, Paris
210/04/2023
Introduction
”Design a ’dream app’ for well-being”
”Works like a drug, spreads like a virus”
What’s out there?
What can we learn from
them?
User-Centric-Design Process / Iterations
Experts
Users
310/04/2023
Summer 2011, from App markets of Android and iOS
Browsing top 300 free and top 150 paid in health & fitness,Browsing top 50 of all categories
Keyword search – mood, social, mental, behavio(u)r, happiness, training, monitor(ing), smoke, awareness, well(-)being
A pool of 85 i-apps and 26 android-apps from 5k+ Apps
App markets
410/04/2023
Mapping apps by social-individual use, mental-physical focus
App selection
12 Apps selected – miMood, Mood Runner, Live Happy, Healthy Habits, SeemyCity, Anger Coach, Moodkit, Awareness (Lite), My Balance, Mood Meter, My CalmBeat, T2Mood Tracker
510/04/2023
User Acceptance
What makes an a dream App? Experts say…
Perceived Value
Ease of Use
Trust
Intention to Use
System Credibility
Primary TaskSystem-User
DialogueSocial Support
Profiling and Personalisation
Intervention Features (Behaviour Change Support)
Innovativeness
Interpretation of Data
Holistic Approach
Social Support
Mobile Intervention Persuasive Design
610/04/2023
Single Focus versus Overall Well-being
http://itunes.apple.com/ug/app/mybalance/id369094340?mt=8
It’s easy to be a good app with sharp focus for short term or immediate needs and providing self-awareness in small steps
However, the real challenge is to support overall well-being
710/04/2023
Automatic data collectionUtilising mobile technology for sensor measurements and interactivity
810/04/2023
InteractivityMultimodal interactions instead of textual input and passive reading
910/04/2023
Games, rewards, challenges, storyline, practical usages
https://challenge.meyouhealth.com/
1010/04/2023
Social Support Mechanism
Instead of one-way sharing on social media, provide social support mechanisms that allow users connect and share with a selected group of friends or peers with similar goals. For gaining feedback and feeling belong.
1110/04/2023
Thank you! Questions?
A copy of this presentation can be found on SlideShare shortly, or on linkedIn: http://www.linkedin.com/in/designresearcher
Follow-up of this study – MUM 2012 , ”What Influences Users' Decisions to Take Apps into Use? A Framework for Evaluating Persuasive and Engaging Design in Mobile Apps for Well-Being” (11th International Conference on Mobile and Ubiquitous Multimedia, Ulm December 4 – 6, 2012)
Contact the authors: [email protected]
