Persuasive Design in Mobile Applications for Mental Well-being: Multidisciplinary Expert Review Ting-Ray Chang 1,2 , Eija Kaasinen 1 , & Kirsikka Kaipainen 1 1 VTT, Technical Research Centre of Finland 2 University of Cambridge MobiHealth 2012, Paris
Persuasive design in mobile applications for mental well being
Jan 28, 2015
Smartphones are a promising channel for health promotion interventions. Mobile applications can track behaviour and provide real-time guidance and support. Research on mobile interventions has mainly focused on physical health and disease management, whereas promotion of mental well-being has received less attention. This paper presents results of a multidisciplinary expert review of twelve currently available mobile applications for mental well-being. The aim of the study was to identify what kinds of engaging and persuasive features are used in the applications and to assess how well the features were implemented. The expert reviews were carried out from user acceptance, mobile intervention design, and persuasive design points of view. Current applications were assessed moderately good from all three perspectives but improvement needs were identified in more versatile utilisation of mobile technology, leveraging social support, and providing a wider range of personalized intervention features.
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Persuasive Design in Mobile Applications for Mental Well-being:
Multidisciplinary Expert Review
Ting-Ray Chang 1,2, Eija Kaasinen 1, & Kirsikka Kaipainen 1
1 VTT, Technical Research Centre of Finland 2 University of CambridgeMobiHealth 2012, Paris
210/04/2023
Introduction
”Design a ’dream app’ for well-being”
”Works like a drug, spreads like a virus”
What’s out there?
What can we learn from
them?
User-Centric-Design Process / Iterations
Experts
Users
310/04/2023
Summer 2011, from App markets of Android and iOS
Browsing top 300 free and top 150 paid in health & fitness,Browsing top 50 of all categories
Keyword search – mood, social, mental, behavio(u)r, happiness, training, monitor(ing), smoke, awareness, well(-)being
A pool of 85 i-apps and 26 android-apps from 5k+ Apps
App markets
410/04/2023
Mapping apps by social-individual use, mental-physical focus
App selection
12 Apps selected – miMood, Mood Runner, Live Happy, Healthy Habits, SeemyCity, Anger Coach, Moodkit, Awareness (Lite), My Balance, Mood Meter, My CalmBeat, T2Mood Tracker
510/04/2023
User Acceptance
What makes an a dream App? Experts say…
Perceived Value
Ease of Use
Trust
Intention to Use
System Credibility
Primary TaskSystem-User
DialogueSocial Support
Profiling and Personalisation
Intervention Features (Behaviour Change Support)
Innovativeness
Interpretation of Data
Holistic Approach
Social Support
Mobile Intervention Persuasive Design
610/04/2023
Single Focus versus Overall Well-being
http://itunes.apple.com/ug/app/mybalance/id369094340?mt=8
It’s easy to be a good app with sharp focus for short term or immediate needs and providing self-awareness in small steps
However, the real challenge is to support overall well-being
710/04/2023
Automatic data collectionUtilising mobile technology for sensor measurements and interactivity
810/04/2023
InteractivityMultimodal interactions instead of textual input and passive reading
910/04/2023
Games, rewards, challenges, storyline, practical usages
https://challenge.meyouhealth.com/
1010/04/2023
Social Support Mechanism
Instead of one-way sharing on social media, provide social support mechanisms that allow users connect and share with a selected group of friends or peers with similar goals. For gaining feedback and feeling belong.
1110/04/2023
Thank you! Questions?
A copy of this presentation can be found on SlideShare shortly, or on linkedIn: http://www.linkedin.com/in/designresearcher
Follow-up of this study – MUM 2012 , ”What Influences Users' Decisions to Take Apps into Use? A Framework for Evaluating Persuasive and Engaging Design in Mobile Apps for Well-Being” (11th International Conference on Mobile and Ubiquitous Multimedia, Ulm December 4 – 6, 2012)
Contact the authors: [email protected]
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