Matt WarrenFounder of @JuraWatches @Veeqo

@[email protected]

Launched November 2007

Retail shop off Bond Street, London

2007 2013

Sales from a standing start HUSTLE HARD

● Good Content drives traffic

● Trolled watch forums to find niche brands not sold in UK

● No competition means cheap PPC and easy SEO

● Forum posting on relevant threads

● Not allowed to discount, so solution was to offer free gift

● Awesome customer service

● PARTIES

Year Unique Visitors Online Turnover PPC Organic Search Direct

2008 370,000 £1,010,000 45% 45% 10%

2009 606,000 £1,270,000 25% 45% 30%

2010 887,000 £1,600,000 20% 55% 25%

2011 1,000,000 £1,750,000 18% 58% 24%

Timing

Desperation

Being Bold