Apr 22, 2015
Matt WarrenFounder of @JuraWatches @Veeqo
Launched November 2007
Retail shop off Bond Street, London
2007 2013
Sales from a standing start HUSTLE HARD
● Good Content drives traffic
● Trolled watch forums to find niche brands not sold in UK
● No competition means cheap PPC and easy SEO
● Forum posting on relevant threads
● Not allowed to discount, so solution was to offer free gift
● Awesome customer service
● PARTIES
Year Unique Visitors Online Turnover PPC Organic Search Direct
2008 370,000 £1,010,000 45% 45% 10%
2009 606,000 £1,270,000 25% 45% 30%
2010 887,000 £1,600,000 20% 55% 25%
2011 1,000,000 £1,750,000 18% 58% 24%
Timing
Desperation
Being Bold